Mondadori Bookstore MA

Mondadori Bookstore | MA, the green, young and smart bookstore concept reaches the capital with its public opening on Saturday 17 February at 12 noon at the Maximo Shopping Center in the Laurentina district.

A new cultural centre dedicated to promoting reading and entertainment, highlighting the importance of eco-sustainability in an extraordinary area of Rome marked by the presence of numerous historical buildings and tourist attractions.

The tenth opening in Italy: this is a real achievement. The format is inspired by the Japanese philosophical concept of MA (間): “an indefinite space between heaven and earth where people can empty their minds and nourish their souls”, a place where one can stop amid the frenzy of everyday life and cultivate one’s passions, an innovative way of understanding and creating culture. The 300 m² of the bookshop show a green, eco-friendly mark, from the materials used for its construction — marine poplar, recycled iron and sustainable water-based paints — to the design itself — tall, curved furniture reminiscent of tree trunks, bonsai trees and sansevieria.

The new Mondadori Bookstore | MA houses a wide range of 22,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous genres, with areas reserved for younger readers: We are Junior, the space with children’s books, educational games and illustrated fairy tales to stimulate little ones’ imagination; and the innovative Just Comics department dedicated to manga and comics with a nod to Generation Z. There is also a space dedicated to music, with a wide selection of CDs and vinyls, and a photo gallery for exhibitions and displays. For the opening, it will host “Camera 260” by the artist Matteo Melis, followed by “Napoli by light” by the Neapolitan artist Luca Del Prete, one of the most appreciated young emerging landscape painters. There is also a free co-working hub, guaranteeing comfort thanks to a special book buvette, a dedicated events forum ready to host presentations and signings and a free reading zone.

In addition to green and young, the bookstore is also smart. Multimedia aspects are within everyone’s reach in the bookstore, with the presence of multimedia and interactive totems to encourage social interaction and gain information on the hottest titles. Also present are self-checkouts, the click&collect service and the Trovalibro function, which allows customers to locate their desired title among those available in the store. For the less tech-savvy, a team of nine experienced and passionate booksellers are always present, ready to accept customers’ requests and satisfy their curiosity.

Green, smart and young: three words that perfectly describe the Mondadori Bookstore | MA format that has been conquering the peninsula since 2022. Tomorrow, its ninth store will open to the public in Emilia Romagna. The bookstore, located in the Galleria Centrale building in Reggio Emilia, is located inside “Il Mercato”, a new food market concept (https://www.ilmercatodireggio.it/) based on the pillars of sociality, sustainability, art, culture and design.

The format is inspired by the ideology of MA (間), which draws from Japanese culture and the concepts of ‘pause’ and ‘interval’. The new bookshop sees itself as a space where people can break away from their hectic everyday life and nourish their minds, becoming a new magnet for the cultural life of the area, available to all readers.

The winning mix of multimedia, comfort and sustainability creates a reader-friendly, 150-square-metre space with architecture, photography, literature, fiction and many other areas where we find this Japanese-style concept, presented under the Neapolitan influence of the format’s creators. Tall, curved furniture reminiscent of the trunks of large trees, bonsai trees, snake plants: everything in the bookstore evokes nature and eco-sustainability, from the recycled wood frames in the photo gallery area to the tallest of the shelves.

The new Mondadori Bookstore | MA houses 26,000 titles – in addition to those available online – including manga, comics, toys, educational games and illustrated books to stimulate curiosity and give a nod to the youngest readers. Between shelves of fiction, non-fiction, miscellaneous works, classics, gadgets, interactive totems and reading and relaxation corners, visitors – supported by passionate, professional booksellers – will be able to have a totally new shopping experience and, at the same time, enjoy fun moments thanks to literary events and book signings.

MONDADORI I MA expresses an innovative eco-friendly, young and smart bookshop concept that gives the nod to Generation Z and beyond. A philosophy that is expressed through architectural choices and the materials used to create them, in editorial proposals and initiatives. The eco-sustainable cultural concept originated from the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the company that manages the largest network of bookshops in Italy, Mondadori Store. Present throughout Italy with 9 stores in Udine, Gravellona, Milan, Turin, Reggio Emilia, Grosseto, Salerno, Sestu and Catania.
Join MONDADORI I MA from Udine to Catania. Further openings are planned in major Italian cities in 2023, including Naples (Galleria Umberto I) and Rome (Maximo Shopping Centre).

MONDADORI I MA
Address: via Emilia San Pietro 17, 42121 Reggio Emilia (RE)
Hours: Mon-Sun 09.00-21.00
Telephone: 0522.201594
Email address: reggioemilia@mooks.it
IG: @choose.MA – TikTok: https://www.mondadoristore.it/negozi

Benedetta Serpe
mondadorima.social@gmail.com
Tel: 333.9008660

Mondadori Group Press Office
pressoffice@mondadori.it
Tel. 02.75423159

MONDADORI BOOKSTORE MA also arrives in Milan, with its eighth store in Italy. The new store in the green, Japanese-inspired bookstore format will open on Saturday, 16 September, starting at 10 a.m., inside the Bonola Shopping Centre.

Sansevieria, bonsai trees, and tall, curved furniture reminiscent of tree trunks furnish the approximately 150-square-metre bookstore, a new magnet for the cultural life of the area. The winning mix of multimedia, comfort, and sustainability gives rise to a “reader-friendly” space in keeping with the Japanese philosophy of Ma, from which the brand takes its name, and which offers a place to nourish the mind and to find a moment of respite from daily stress.

Among shelves of fiction, non-fiction, miscellaneous works, classics, manga, graphic novels, gadgets, interactive totems and reading and relaxation corners, visitors – supported by a team of young and passionate booksellers – will be able to have a totally new shopping experience and, at the same time, enjoy fun times thanks to literary events, book signings and all the other activities offered for young and old alike. A rich section of books, illustrated books, toys and educational games will also be dedicated to them to have fun and stimulate their creativity.

“Finally: Milan, too!” declared Giuseppe Messina, the CEO of MA book lifestyle group. “The green spirit that stimulates the revitalisation and development of this area of the Milanese metropolis,” Messina continued, “perfectly matches the mission of innovation and eco-sustainability that drives our project in partnership with Mondadori Retail”. It will be a lively, dynamic space,” he concluded, “soon capable of becoming a cultural meeting place for all readers in the area”.

MONDADORI BOOKSTORE MA is a young and environmentally-friendly bookstore. Concepts such as comfort, multimedia experiences and sustainability are reflected in both its architectural features and the materials used to achieve them, as well as in its editorial proposals and initiatives. This cultural environmentally-friendly concept is the result of the creativity and innovative ideas of a team of southern entrepreneurs: Paolantonio Serpe, CEO of MOOKS, Nello and Biagio Nunziata, owners of the popular clothing brand ZUIKI and Giuseppe Messina, an entrepreneur from Catania, in partnership with Mondadori Retail, the company at the head of the largest network of bookstores in Italy: Mondadori Store. MONDADORI BOOKSTORE MA has been located in Turin’s Officine S Shopping Centre since 6 January 2022, in Sestu, in the province of Cagliari, since 17 March, in the La corte del Sole Shopping Centre in Catania, in via Etnea, since 11 November, in Martignacco, in the province of Udine since last February, at the Città Fiera Shopping Centre and in Salerno since 10 March, at the Le Cotoniere Shopping Centre and at the Aurelia Antica Shopping Centre of Grossetto as of 6 May, since last 16 June in Gravellona Toce in the province of Verbano-Cusio-Ossola, at the Le Isole Shopping Centre and from next 16 September in Milan, inside the Bonola Shopping Centre. Other openings are planned for 2024 across important Italian cities.

MONDADORI BOOKSTORE MA
Bonola Shopping Centre, Via Quarenghi, 23 – 20151, Milan
Hours: Monday through Saturday 08:30 – 20:00 – Sunday and holidays 09:00 – 20:00
Phone: +39 0235958483
Email: milanobonola@mooks.it
https://www.mondadoristore.it/negozi

MONDADORI BOOKSTORE IMA, the new format of contemporary bookstores that favours the Japanese-inspired atmosphere, doubles stores in Piedmont: after the opening in January 2022 of the brand’s flagship store in Turin, inside the Officine S shopping centre, on 16 June a new store will officially open in Gravellona Toce, at the Le Isole shopping centre.

Built on an area of about 200 square metres on a single level, the bookstore aims to be a space where culture and respect for nature blend harmoniously to offer visitors a totally new cultural and shopping experience that is at the same time food and rest for the mind. The Japanese philosophy of Ma, where the brand takes its name, is a space where the soul finds nourishment and shelter from the frenzy of everyday life.

The lights and furnishings, which are used for the proposed relaxation exercises, are made of environmentally-friendly materials: marine poplar, recycled iron and of course wood in the form of curved furniture like tree trunks, bonsai and sansevieria throughout the store. There’s also a corner for reading and relaxation, multimedia terminals and other interactive tools to enhance the possibilities of enjoying the space and choosing products from more than 33 thousand volumes on the shelf from fiction to non-fiction, from classics to a range of genres, comics, CDs, DVDs, games, stationery, and gadgets offered, as well as the support and advice of the staff of young and experienced booksellers.

The space will also host literary and musical events, debates, conferences, book signings and workshops for young and old and a gallery of art exhibitions and photography by local and national artists.

“We’re proud of this second opening in Piedmont, the seventh in Italy in just over a year”, said Nello Nunziata, CEO for Retail Development. “This wonderful location amidst lakes and mountains”, adds Nunziata, “fully embodies the spirit of harmony, relaxation and contact with nature that we bring with our innovative project in partnership with Mondadori Retail”. “In addition”, he concludes, “the proximity to the Swiss border will be a source of enrichment and cultural exchange to make the editorial offer and events that we will propose even more varied and able to respond to the different needs of the readers who will visit us”.

MONDADORI BOOKSTORE I MA
Le Isole shopping centre, Corso Marconi 42-44, Gravellona Toce (VB)
Opening hours: 9 – 20.30 every day, from Monday to Sunday
Phone: +39 0323 287647
Email: gravellona@mooks.it
https://www.mondadoristore.it/negozi

From Saturday May 6, the MONDADORI BOOKSTORE I MA chain, a new contemporary and environmentally-friendly concept inspired by Japan, will also open in Grosseto, at the Aurelia Antica Shopping Center.

The curvy, tree-shaped, wooden and marine poplar furniture, along with the recycled iron furnishings, sanseveria and bonsai plants decorating the store’s 250 square-meter surface characterise the new bookstore of this innovative project of the Italian publishing context.

The formula, already successfully tested in Turin, Cagliari, Catania, Udine and Salerno, combines culture and respect for the environment, to simultaneously create an environmentally-friendly and multimedia location where to nourish and regenerate the mind according to the Japanese MA philosophy from which it takes its name.

“Surrounded” by books, visitors will be able to explore the over 45 thousand titles available or browse for information on the multimedia totems and seek the advice of expert booksellers while enjoying an immersive and relaxing experience.

Moreover, a large coworking section, which can be transformed into an event area whenever needed, is also available to guests for literary and musical encounters, book signings and labs for adults and children. A special area will also be dedicated to children with educational resources, games and furnishings thought around their needs and designed to stimulate their creativity.

And again: a snack bar, the MACafé, developed in partnership with NUAN, will allow visitors to taste and savour fine blends of teas, herbal infusions, coffees or local wines; a corner will also be dedicated to music with a wide selection of records and CDs, and a gallery will be set up to host the works and photographic perspectives of local and national artists, starting with the Sensitivity collection, Mattia Valdes’ solo exhibition especially prepared for May 6’s inauguration.

“Having a bookstore in the shopping centre was one of 2023’s main goals – states Stefania Ricci, owner of the Aurelia Antica Shopping Centre. An innovative and relaxing environment will further make one’s experience in the gallery more pleasant. The MONDADORI BOOKSTORE | MA’s style – she continues – is perfectly in line with Aurelia Antica’s mission, that of being a meeting place for all family members. This new space enhances the offer with a truly innovative offer: one can relax while reading a good book or participate in meetings and events, while children can discover the world of books in a space specifically designed around them.”

“The warmth expressed by the city and centre fills us with joy” comments Giuseppe Messina, Managing Director of the MA book lifestyle group. “Many people wrote asking about the opening date and we also received several partnership requests: a tangible sign of welcome and integration which makes us proud of this project. Thanks to the inauguration of this new store in Grosseto, the sixth over the last few months – continues Messina -, we will pursue our mission of creating growth and employment in this sector in partnership with Mondadori Retail. We believe culture has the power of driving local development – he concludes – and hope to gradually and increasingly become a place of aggregation created around the communities we will cross through our innovative offer and the feedback we’ll receive from readers.”