My New Romance

Mondadori Store, the largest network of bookshops in Italy, brings a unique experience to the heart of Milan for all lovers of one of the most popular genres among new generations: an exclusive pop up entirely dedicated to the world of romance which, from 9 to 26 April, will transform the Mondadori Duomo bookshop into a meeting place where readers can enjoy engaging experiences and special moments of sharing.

The initiative forms part of the broader My New Romance project, launched by Mondadori Store in October 2025 with the aim of celebrating and giving a voice to romance readers.

The space, distinguished by a welcoming and distinctive visual identity, will offer visitors a wide selection of titles enhanced by numerous Fably branded gadgets and products from other specialist brands, designed to strengthen the connection with the romance world. These include t shirts inspired by readers’ favourite themes, embroidered BookLovers caps, accessories to personalise e-readers, shaped bookmarks and everyday mugs featuring exclusive designs.

A selection of limited edition items created especially for the occasion, with bespoke graphic designs, will also be available.

Inside the bookshop, visitors will also be able to purchase signed copies by some of the most established authors in the romance genre.

Two exclusive promotions will accompany the My New Romance pop up and will be available to all romance readers. The first offers a special heart shaped book opener with the purchase of two romance titles published by Sperling and Kupfer. The second allows readers who purchase a romance title published by Newton and Compton to receive a complimentary “Bookshelf Challenge poster”, featuring an illustrated bookshelf where each space represents a book to be read and completed as part of a personal reading journey.

The project and all related initiatives will be shared across Mondadori Store’s social media channels, guiding the audience through the activities, events and key figures involved.

A PROGRAMME OF SPECIAL EVENTS

This packed programme of occasions will bring the Mondadori Duomo bookshop to life throughout the initiative, with presentations, signing sessions and meetings with authors, creators and leading voices from the genre.

Thursday 9 April:

• At 5.30 pm, the “My New ROMANCE TALK”. The talk will feature Camy Blue and Eden Windward presenting “Rebeldes. L’amore brucia”, published by Magazzini Salani, and “Cages”, published by Mondadori. The event will be moderated by the creator @littlereadersophia, followed by a signing session where the authors will meet readers and sign copies of their latest works.

Saturday 11 April:

• At 12.00 pm, Martina Owens will sign copies of “Tell me a secret”, published by Newton and Compton.
• From 2.00 pm to 5.00 pm, the “Romance Day powered by Fably” will take place, featuring team games and photo experiences with complimentary gadgets and prizes. The event will be hosted by @littlereadersophia alongside Fably
• At 6.00 pm, Jude, Ella and Serena of the Sorelle Archer will sign copies of “The Hidden Society” saga, published by Castoro Off.

Sunday 12 April:

• At 2.00 pm, Nadia Rigodanza will sign copies of “Ti chiedo solo un bacio”, published by Sperling and Kupfer, while at the same time Fantiska Tears will sign copies of “Stelle gemelle.
• Un cuore in due”, also published by Sperling and Kupfer.
• At 4.00 pm, Claire Dee will present “Dark Swans. Disincanto,” published by Sperling and Kupfer, with romance author Hazel Riley moderating, followed by a signing session.

Saturday 18 April:

• At 12.00 pm, Nola will sign copies of “Da tutta una vita”, published by De Agostini, and attendees will receive an exclusive gadget created for the initiative by @nola_sprayed_edges. Romance author Sara Cipriani will also be present to sign a personalised postcard.
• At 3.00 pm, creator @semplicementenoe will present “Fragile Sanctuary”, published by De Agostini, in collaboration with @nola_sprayed_edges, who will lead a book customisation workshop.

Sunday 19 April:

• At 2.00 pm, Karina will meet readers for a signing of “Unlimited. La paura dell’ignoto”, published by Rizzoli.

Supporting the initiative will be @littlereadersophia, who will coordinate several of the weekend activities.

Ahead of her arrival in Italy, contemporary romance author Lauren Asher will also take part in a special signing session at Mondadori Duomo in Milan on 2 May at 4.00 pm.

The full calendar of events and details on how to attend are available in the Events section of mondadoristore.it

Mondadori Store is the largest network of bookshops in Italy, with over 500 locations across the country, from major cities to smaller towns. A widespread cultural presence nationwide, the network operates under the Mondadori Bookstore brand through both directly managed and franchised stores, and also includes the wholly owned bookshops Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce platform Mondadoristore.it and its dedicated book club format.