Focus Junior expands licensing activities with the new Walcor line of Easter eggs

Focus Junior has brought out a line of Easter eggs created to help children discover the world of animals and its fascinating multicoloured creatures.

The new product stems from the licensing agreement signed by the Mondadori Group’s flagship brand in the kids segment, and Walcor, a leading producer of Easter eggs and chocolate coins.

The initiative is another example of the strength and unique position of Focus Junior. The wealth and dependability of its content has enabled the brand over the years to broaden its educational offer from the magazine to social media, from the web to the Academies and events and, more recently, to develop licensing opportunities: projects and collaboration with distinguished partners whose reputation has further enhanced Focus Junior‘s distinctive positioning.

A range of offers aligned with the brand philosophy, which have successfully extended from the design of play and educational areas to the publication of game-books, from collections of exercise books, schools materials and miniature flow-packs to the design of made-to-measure children’s bedrooms, as well as confectionery.

In this last segment, after the success of the projects developed in recent years with other important industry players, Focus Junior is renewing its position with an offer created in collaboration with Walcor to stimulate the interest and imagination of children.

Inside their Easter eggs from the «Animali dai 1000 colori» line, kids will find a Focus Junior kit intended to allow small nature-lovers to deepen their knowledge: each egg will contain one of five packs of Carioca coloured pencils so that the child can give free rein to their creativity and colour the exclusive illustrations of five animals, available on the link together with an identity card providing a host of information and interesting facts.

A play-based learning experience, which kids can also share with the social community by publishing their coloured creations with the hashtag #PasquaDai1000Colori.

Focus Junior is the brand created to satisfy the natural curiosity of children between the ages of 7 and 13 who want to have fun through an intelligent new way of discovering the world. The brand is supported by an increasingly dynamic integrated communication system with wide popular appeal, which on all channels combines a broad variety of content with a play-based constructive approach.