RiminiWellness

A record-breaking edition of RiminiWellness 2026 for MypersonalTrainer, Mondadori Digital’s leading health, fitness and wellness media brand, which also celebrated its twentieth anniversary, a significant landmark in the brand’s history.

From 28 to 31 May, MypersonalTrainer once again took the spotlight for the fifth consecutive year at the international event dedicated to the entire wellness ecosystem. The MypersonalTrainer & Cross Cardio Stage became, for four days, a high-energy space devoted to movement, community and the latest fitness trends, hosting more than 50 hours of non-stop workouts for an increasingly engaged audience.

The live success was matched by outstanding results across the brand’s social channels, generating 20 million total impressions and confirming the strength of a community that continues to grow in size, engagement and reach.

“The results achieved this year, as we celebrated both the twentieth anniversary of MypersonalTrainer and the twentieth edition of RiminiWellness, have been truly extraordinary and reflect the incredible bond we have built with our loyal community over the years. “The event was completely sold out, with more than 5,000 participants who quite literally turned RiminiWellness fluorescent yellow as they worked out with us on stage. We also achieved excellent advertising results, thanks to the support of four outstanding brand partners representing key areas of our identity: food, health, beauty and sports drinks. Once again, MypersonalTrainer has confirmed its role as a strategic partner of RiminiWellness”, concluded Daniela Cerrato, CMO of Mondadori Digital.

A sold-out stage and a community that turned RiminiWellness fluorescent yellow

The public response was exceptional once again this year. More than 5,000 participants took part in MypersonalTrainer’s live activities, training on stage and helping create a vibrant wave of fluorescent yellow throughout the event.

Visitors were engaged throughout the four-day programme, which featured a continuous schedule of workouts designed to appeal to a wide range of audiences, from functional training enthusiasts to those seeking more mindful and fluid disciplines. Alongside the Cross Cardio formats, participants were able to experience emerging fitness trends such as Mobility Experience, Pilates Ignite and Fluid Motion, as well as the major new addition for 2026: Tamboo, an explosive mix of energy, movement, percussion and music delivering a high-adrenaline workout experience.

Among the most popular faces from the MypersonalTrainer community appearing on stage were: Nicolò Famiglietti and Silvia Fascians from the MYPT Crew and the Power Talent Agency roster, Giorgio Pallikunnel, Monia Di Cocco and Roberta Vanzella, together with Jairo Junior and the Cross Cardio trainers.

Activities with brand partners

MypersonalTrainer also delivered a series of on-site activations and social storytelling initiatives in collaboration with Integrated Media Solutions, Mediamond’s division dedicated to special projects. The initiative generated highly positive advertising results.

GranCereale Protein+ and Zambon Monurelle Ferro Naturale served as title sponsors of the MypersonalTrainer stage. Their dedicated stands, positioned alongside the stage, welcomed visitors with brand activations and product sampling opportunities.

Vichy: Together with Beauty Editor Vera Grassia, MypersonalTrainer shared Vichy’s RiminiWellness experience across its social channels and hosted an expert talk, “Wellbeing In & Out: The Science of Collagen”, at the Vichy stand.

Powerade Hydro Active: at the Powerade Hydro Active Pilates Stage, Silvia Fascians, part of both Power Talent and the MYPT Crew, led a Pilates class. Through dedicated social coverage, she also showcased the experiential activities organised by the brand at RiminiWellness to support the launch of the new Powerade Hydro Active functional beverage: transparent, enriched with B vitamins and sugar-free.

Twenty years of MypersonalTrainer and RiminiWellness: a double anniversary dedicated to wellbeing

MypersonalTrainer’s presence, as media partner of RiminiWellness for the fifth consecutive year, was a perfect fit for the twentieth edition of the event, in a particularly symbolic year that also marks the twentieth anniversary of MypersonalTrainer itself.

Founded as a digital project dedicated to health and wellbeing, the media brand has spent two decades building a strong relationship with millions of people, evolving into a multi-channel platform that combines editorial authority with social media, video content, live events and community experiences. As a result, RiminiWellness’s 2026 edition not only represents celebration of a double anniversary, but also a new achievement in MypersonalTrainer’s journey: confirming its leadership, built on the strength of its community, the quality of its content and its ability to turn wellbeing into a shared experience.

See you in Milan in September for MypersonalTrainer Days

At RiminiWellness, MypersonalTrainer announced the fifth edition of MypersonalTrainer Days, scheduled for 19–20 September at Arco della Pace in Milan: a weekend packed with free fitness, health and wellness activities, featuring interactive experiences, experiential corners and appearances by leading sports personalities, special guests and fitfluencers.

MypersonalTrainer is Mondadori Digital’s leading media brand in the fields of health, wellbeing and healthy, sport-oriented nutrition, reaching 10 million people each month across web and social channels (Source: Comscore) and counting more than 6.6 million social media followers (Source: Comscore Shareablee and social insights). For the past five years, the brand has maintained a strong live presence through annual events including RiminiWellness and the MypersonalTrainer Days event at Milan’s Arco della Pace.

Cross Cardio^® is a functional training system founded in 2015 by physiotherapist and group fitness trainer Jairo Junior. MypersonalTrainer has collaborated with the programme for many years across a range of initiatives and events, both live and digital.

MypersonalTrainer, the leading health and wellness brand by Mondadori Media, recorded a great public response and participation at RiminiWellness for the second year running. The most important international event dedicated to fitness and wellness took place from 29 May to 1 June at Rimini Feria.

A big novelty at this edition was the 400-m² stage in Hall C5, designed by MypersonalTrainer together with Cross Cardio and realised in partnership with Napisan.

The Stage Turns Green with over 5,000 MypersonalTrainer Fans

During the four-day event, MypersonalTrainer was the star of RiminiWellness. The schedule of events won over more than 5,000 MYPT fans, who dyed the event green wearing the media brand’s T-shirts. The programme was full of energy, movement and wellbeing, with a total of 50 non-stop workouts, to the delight of everyone who participated in mobility lessons, yoga, functional circuits and original Cross Cardio formats. High-impact training sessions led by the best trainers of the MYPT crew, with creative stage direction by Jairo Junior for Cross Cardio, engaged a diverse audience in a motivating atmosphere accessible to everyone.
Leading coaches included: Nicolò Famiglietti and Silvia Fascians, both from the Power Talent Agency roster, Eleonora Giordani, Giorgio Pallikullen and Tamara Tanzilli.

Dedicated Stands, Fitness-Themed Challenges and Lots of Gadgets

Topping off the experience around the stage were two stands by MypersonalTrainer and Napisan with dynamic and engaging activities for the audience, including interactive challenges led by community fitfluencers and the distribution of customised elastic bands for all participants.
At the MypersonalTrainer stand, visitors were welcomed by Tamara Tanzilli — a postural mobility coach who led original challenges to help participants rediscover fluidity, stability and physical wellbeing through an integrated approach based on conscious movement, breath and body control — and Roberta Vanzella, an expert trainer in yoga, Pilates and mobility, who enlivened the space with accessible and stimulating activities designed to rebalance the mind and body.

Media Partnership with RiminiWellness

As media partner of RiminiWellness for the fourth consecutive year, MypersonalTrainer once again affirmed that it shares the values that have always enlivened the famous event, which celebrated its 19th edition this year: a love of fitness, sport, wellness and personal care.
Through extensive daily social media coverage, MypersonalTrainer provided an overview of both its own activities and highlights of the entire event, offering the fitlover community an engaging and continuous story throughout the event.
The presence of MypersonalTrainer at RiminiWellness was enhanced by an important brand visibility strategy featuring a strong visual presence of the media brand, with posters and other dedicated spaces at key strategic points of the Feria.

Activities with Brand Partners

In addition, MypersonalTrainer developed branded content and social storytelling in cooperation with Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Napisan
Napisan was the title sponsor of the MypersonalTrainer stage, one of the most active and participatory spaces at RiminiWellness 2025. Next to the stage, the MypersonalTrainer area hosted a dedicated Napisan stand, where the audience could participate in themed challenges and activities combining entertainment, content and educational value.

Other Brand Partners

Barilla Protein+ Pasta
Two activities on the MypersonalTrainer stage were curated by Silvia Fascians, who invited the audience to the Barilla stand at the end of the sessions to discover and taste Barilla Protein+ Pasta first hand. The activity was amplified by social content by Silvia Fascians and MypersonalTrainer.

Zespri
MypersonalTrainer supported the visibility of the Zespri stand (Hall B5) through social media coverage with Instagram stories, showing key points and highlights of the engagement activities offered by the brand.

Omegor
MypersonalTrainer worked with Omegor on a branded content activity focusing on the importance of nutritional supplements for high-intensity athletes. Silvia Fascians, Nicolò Famiglietti and Laura Crugnola starred in Instagram content on omega-3 supplements in daily athletic training.

Bayer – Vaginaverso
In the area dedicated to women’s health, MypersonalTrainer collaboration with Bayer to talk about the Vaginaverso project and the Gyno-Chat service, in videos made with gynaecologist Monica Calcagni and psychosexologist Sabina Fasoli.

Appointment with MypersonalTrainer Days in September in Milan

At RiminiWellness, MypersonalTrainer announced the fourth edition of MypersonalTrainer Days, scheduled for 13 and 14 September at the Arco della Pace in Milan. This weekend full of free appointments dedicated to fitness, health and wellness will include engaging activities, experiential corners and the presence of well-known faces in sports, special guests and fitfluencers.

MypersonalTrainer: Integrated Leadership with Web-Based and Live Experiences

Following the success of RiminiWellness 2025 and in view of the high-profile event in September, MypersonalTrainer confirms itself as a reference in the health and wellness sector. It not only tops the digital and social media charts but is also a growing key player in first-hand experiences, strengthening the bond between brand and audience through local events with high relational value.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: Comscore 2025), as well as 6.6 million followers on social media (source: Comscore Shareablee and social insights April 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

Cross Cardio® is a functional training system founded in 2015 by Jairo Junior, a physiotherapist and fitness group trainer whom MypersonalTrainer has long collaborated with on initiatives and events.