RiminiWellness

MypersonalTrainer, the leading health and wellness brand by Mondadori Media, recorded a great public response and participation at RiminiWellness for the second year running. The most important international event dedicated to fitness and wellness took place from 29 May to 1 June at Rimini Feria.

A big novelty at this edition was the 400-m² stage in Hall C5, designed by MypersonalTrainer together with Cross Cardio and realised in partnership with Napisan.

The Stage Turns Green with over 5,000 MypersonalTrainer Fans

During the four-day event, MypersonalTrainer was the star of RiminiWellness. The schedule of events won over more than 5,000 MYPT fans, who dyed the event green wearing the media brand’s T-shirts. The programme was full of energy, movement and wellbeing, with a total of 50 non-stop workouts, to the delight of everyone who participated in mobility lessons, yoga, functional circuits and original Cross Cardio formats. High-impact training sessions led by the best trainers of the MYPT crew, with creative stage direction by Jairo Junior for Cross Cardio, engaged a diverse audience in a motivating atmosphere accessible to everyone.
Leading coaches included: Nicolò Famiglietti and Silvia Fascians, both from the Power Talent Agency roster, Eleonora Giordani, Giorgio Pallikullen and Tamara Tanzilli.

Dedicated Stands, Fitness-Themed Challenges and Lots of Gadgets

Topping off the experience around the stage were two stands by MypersonalTrainer and Napisan with dynamic and engaging activities for the audience, including interactive challenges led by community fitfluencers and the distribution of customised elastic bands for all participants.
At the MypersonalTrainer stand, visitors were welcomed by Tamara Tanzilli — a postural mobility coach who led original challenges to help participants rediscover fluidity, stability and physical wellbeing through an integrated approach based on conscious movement, breath and body control — and Roberta Vanzella, an expert trainer in yoga, Pilates and mobility, who enlivened the space with accessible and stimulating activities designed to rebalance the mind and body.

Media Partnership with RiminiWellness

As media partner of RiminiWellness for the fourth consecutive year, MypersonalTrainer once again affirmed that it shares the values that have always enlivened the famous event, which celebrated its 19th edition this year: a love of fitness, sport, wellness and personal care.
Through extensive daily social media coverage, MypersonalTrainer provided an overview of both its own activities and highlights of the entire event, offering the fitlover community an engaging and continuous story throughout the event.
The presence of MypersonalTrainer at RiminiWellness was enhanced by an important brand visibility strategy featuring a strong visual presence of the media brand, with posters and other dedicated spaces at key strategic points of the Feria.

Activities with Brand Partners

In addition, MypersonalTrainer developed branded content and social storytelling in cooperation with Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Napisan
Napisan was the title sponsor of the MypersonalTrainer stage, one of the most active and participatory spaces at RiminiWellness 2025. Next to the stage, the MypersonalTrainer area hosted a dedicated Napisan stand, where the audience could participate in themed challenges and activities combining entertainment, content and educational value.

Other Brand Partners

Barilla Protein+ Pasta
Two activities on the MypersonalTrainer stage were curated by Silvia Fascians, who invited the audience to the Barilla stand at the end of the sessions to discover and taste Barilla Protein+ Pasta first hand. The activity was amplified by social content by Silvia Fascians and MypersonalTrainer.

Zespri
MypersonalTrainer supported the visibility of the Zespri stand (Hall B5) through social media coverage with Instagram stories, showing key points and highlights of the engagement activities offered by the brand.

Omegor
MypersonalTrainer worked with Omegor on a branded content activity focusing on the importance of nutritional supplements for high-intensity athletes. Silvia Fascians, Nicolò Famiglietti and Laura Crugnola starred in Instagram content on omega-3 supplements in daily athletic training.

Bayer – Vaginaverso
In the area dedicated to women’s health, MypersonalTrainer collaboration with Bayer to talk about the Vaginaverso project and the Gyno-Chat service, in videos made with gynaecologist Monica Calcagni and psychosexologist Sabina Fasoli.

Appointment with MypersonalTrainer Days in September in Milan

At RiminiWellness, MypersonalTrainer announced the fourth edition of MypersonalTrainer Days, scheduled for 13 and 14 September at the Arco della Pace in Milan. This weekend full of free appointments dedicated to fitness, health and wellness will include engaging activities, experiential corners and the presence of well-known faces in sports, special guests and fitfluencers.

MypersonalTrainer: Integrated Leadership with Web-Based and Live Experiences

Following the success of RiminiWellness 2025 and in view of the high-profile event in September, MypersonalTrainer confirms itself as a reference in the health and wellness sector. It not only tops the digital and social media charts but is also a growing key player in first-hand experiences, strengthening the bond between brand and audience through local events with high relational value.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: Comscore 2025), as well as 6.6 million followers on social media (source: Comscore Shareablee and social insights April 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

Cross Cardio® is a functional training system founded in 2015 by Jairo Junior, a physiotherapist and fitness group trainer whom MypersonalTrainer has long collaborated with on initiatives and events.