Grazia UK launches “The Game Changers 2.0”: a survey on the happiness and the aspirations of British women
Grazia UK, the British edition of the women’s magazine Grazia, the Mondadori Group brand that is a point of reference in fashion and a voice for issues related to current affairs, today presented in Milan the findings of a survey entitled “The Game Changers 2.0” which looked at the evolution and aspirations of British women.
Grazia UK, launched in 2005 as the country’s first glossy weekly, has always accompanied its readers by identifying content and trends to offer to its audience across all of its communication platforms.
The title’s constantly evolving editorial positioning, that mixes news with fashion and style, has made it one of the most appreciated magazines in the women’s market.
The event, which took place today at the Four Seasons Hotel in Milan, was attended by some of the most prestigious fashion and luxury companies, there to hear from speakers including Carla Vanni, director of the Grazia International Network, and Hattie Brett, editor of Grazia UK, published by Bauer Consumer Media Ltd.
The three key points to emerge from the “The Game Changers 2.0” survey, carried out on a sample of 576 British women aged between 25 and 44, and representing 4.7 million women in the United Kingdom (Source: TGI Q1 2019, showed that:
Personal happiness takes priority over career: a choice that is also reflected in the increasing amount of time dedicated to real friendships, as opposed to relationships on social media relationships.
For the majority of the sample work is perceived as a world that is overly rigid and inflexible, which interferes with the need for professional development and focuses attention on the ongoing pay gap between men and women.
Fashion and beauty content, when well done and authoritative, also become tools for fluid shopping (24/7) and strongly oriented to the purchases that readers have in mind, without losing sight of the fun side of shopping.
Grazia International Network
Grazia International Network now publishes editions in 20 countries around the world. And a global multi-channel system has been developed around the 100% Made in Italy fashion brand that every month reaches an overall community of 15 million readers, with a monthly circulation of over 10 million copies, and 35 million unique users and more than 15 million followers on social media.