The Grazia brand launches an exclusive global project with Victoria Beckham: the star features on the cover of 14 international editions of the magazine
Grazia, the first all-Italian fashion brand, has launched a worldwide exclusive project with Victoria Beckham as the protagonist of 14 international editions of the magazine.
Published simultaneously in the Arab Emirates, Australia, Bulgaria, China, Croatia, Germany, India, Italy, Latin America, Mexico, Serbia, Spain, UK and USA, Grazia is devoting a special cover story to the British star, with an exclusive photoshoot and interview, in which Victoria reveals intimate details about herself, her family, the spectacular wedding of her and David Beckham’s eldest son and her business difficulties after the pandemic.
An international exclusive that confirms the strength and prestige of the Mondadori Group brand, which, through cooperation with the network of international editions, has become a benchmark in the fashion and luxury industry, creating communication projects that reach global audiences.
“We are very proud of this initiative, which is the result of our brand’s winning formula. Thanks to a global multi-channel approach and the focus on presenting contemporary personalities and trends, Grazia has consolidated its distinctive positioning, responding to the needs and interests of readers all over the world,” observed Daniela Sola, Mondadori Media Managing Director for International Business.
Exported around the world, from Italy to the USA, the Grazia brand is a truly successful mix: with 21 editions in 23 countries, it reaches a global audience of 15 million readers and 45 million unique users, with more than 30 million followers on social media.