Who do GenZ idolise? Webboh, the reference point website for Generation Z, asked its community for the fourth edition of “Webboh Awards“. The awards – created by Webboh – have recorded growing success in recent years, crediting themselves as the “Oscars” of the best Italian creators.
The voting – which took place from February 20 until March 5 – celebrated the talent and qualities of many tiktokers, youtubers and influencers who have distinguished themselves in the last year on Instagram, TikTok, YouTube and Twitch.
In the competition were more than 150 candidates, divided into 16 categories which the Webboh community gave their opinions on, achieving incredible results with almost 5 million votes on the site.
Best TikTok creator e Best comedy creator
Winner of two categories is Mattia Stanga, in first place both as Best TikTok Creator of the year and as Best Creator Comedy. 25 years old, born in the province of Brescia, he is undoubtedly one of the pillars of the new wave of creators on TikTok, thanks to the success of his “POV” videos (acronym for “point of view”).
The Italian digital par excellence entrepreneur could not fail to triumph. Chiara Ferragni – with over 35 million followers on Instagram and TikTok – debuted in 2009 with the blog “The Blonde Salad”, strengthening her brand year after year and becoming an international style icon and among the most influential women in the world.
With a podcast and YouTube channel with 800,000 subscribers, Elisa True Crime – stage name of Elisa De Marco – is among the rising phenomena of the network.
Best fashion creator
Elisa Maino won the iconic Webboh statuette as Best Fashion Creator. With almost 6 million followers on TikTok, Elisa has gained great popularity thanks to her style and her ability to launch trends.
Best teen idol – female
With more than 2 million followers on social media, the award goes to Nicky Passarella. Half Italian and half Dutch, 22-year-old Nicky with her unmistakable freckles and bright smile, has conquered the web in a very short period of time.
Best teen idole – male
After making himself known on TV, Davide Vavalà has gained great popularity on social media that he uses to talk about his daily life and his passions.
Best beauty creator
Arianna Stella, otherwise known as Arienne MakeUp, is among the revelations of the Italian beauty community. She’s a make-up artist with over 3 million followers who talks about makeup and beauty, giving curious tutorials and showing extravagant looks.
Best food creator
Cooker Girl, also known as Aurora Cavallo, is among the top creators of Giallozafferano and co-founder of the talent agency Zenzero. On her journey on social media she intertwines her passion for traditional Italian cuisine with the innovation of modern techniques.
Revelation of the year
Leo Bonni, “Bonni Nazionale”, is among the latest discoveries of the comedy world of TikTok. Born in 2006, he began making videos at the age of 13, gaining over 1.2 million followers with the ironic story of his life as a teenager.
For the first time at the Webboh Awards, Best Value Award celebrates the talents that spread value messages on social media aimed at GenZ. In 1st place is Pietro Morello: a 24-year-old from Turin, he uses social media to convey messages of humanity, solidarity and brotherhood, also thanks to the magic of music, his first passion.
Out of drama
Winning the category Out of Drama – and standing out without looking for hype with drama or dissing – is Ace, tiktoker and youtuber with over 4 million followers: he is 19 years old and stands out on social media for his supportive content and for reflecting, with contests and challenges, on the value of money and saving.
The meme par excellence of recent times? The expression of doubt of Ivano Monzani, category winner of Best Meme: he has been made a celebrity by his reactions to the songs of Italian rappers.
Class of 2001, Lady Giorgia has been able to attract the attention of the network with her TV series adventures. Always blunt, Lady Giorgia has been able to dominate drama with her frank and sincere manner.
Ten years after landing on social media, Riccardo Dose, 28 years old from Pordenone, shows no sign of giving way. “Si nasce, si cresce, si Dose” is the motto of the creator, on hand at all times and ready to innovate on every platform.
Couple of the year
On social media they are the Space Family, in real life Valentino Bisegna and Sara Di Sturco. Martino’s parents, expecting their second child, the two creators talk about family life on both their personal and couple socials, always in the name of good humour.
The award ceremony of the fourth edition of the Webboh Awards, which took place for the first time live, was hosted by Jody Cecchetto and Alessia Lanza, who were joined by more than 350 guests.
In addition to the participants there were also three special “presenters”: the “chocolate king” Ernst Knam, who crowned Cooker Girl as winner of the category Best Food Creator; the TV presenter Barbara d’Urso, always at the side of young talents, who presented the award to Leo Bonni, winner of the category Revelation of the year; Benedetta De Luca – recently celebrated as one of the five most influential Italian women of 2022 – who captured attention with a speech focused on the values of diversity and inclusion, rewarding Pietro Morello with the recognition of Best Value.
An extra surprise on the Webboh stage was an appearance by Rosa Chemical, who during the evening performed the song “Made in Italy” which he sang for the first time during the 73rd edition of the Sanremo Festival
The event was broadcast live on the Webboh, Instagram and TikTok social platforms. The live, the Stories, the posts and the short videos of the brand and the creators present have achieved really important results in terms of reach: in total the contents related to the “Webboh Awards” have reached 35 million people.
The “Webboh Awards 2023” project has been embraced by important Italian brands, who actively participated in the event: the awardfor the Best Comedy Creator category was offered – also thanks to the commercial support of Mediamond – by Crodino, who also set up the open bar for the evening guests where a social pre-show was set with the 3 TikTok faces of Webboh. Phobia Archive, a project of Vision of Super, in collaboration with Webboh and 3 creators will create a series of video interviews for the launch of the new streetwear collection and for the occasion has created a celebratory sweatshirt in co-branding with Webboh for the winners of the awards. Finally, Pink Sugar presented the preview of the Lollipink fragrance through a branded flower wall, bringing to life the experience of the new gourmand fruity floral fragrance.
The participation of brand partners in the Awards confirmed Webboh as a reference point for communication to the under 25s, thanks to its ability to “translate” the native language of the target audience, enhancing and influencing the consumption trends of youngsters, allowing customers and investors to convey the message directly, naturally and without artificiality not only on social platforms but also through the live experience during the event.
The complete ranking of the Webboh Awards 2023
- Top Creator: 1st place Chiara Ferragni; 2nd place Elisa True Crime; 3rd place Mattia Stanga
- Best TikTok Creator: 1st place Mattia Stanga; 2nd place Federica Scagnetti; 3rd place Alessia Lanza
- Best YouTuber: 1st place Elisa True Crime; 2nd place Gianmarco Zagato; 3rd place Space Family
- Best Streamer: 1st place Riccardo Dose; 2nd place Il Masseo; 3rd place Jody Cecchetto
- Best Creator Comedy: 1st place Mattia Stanga; 2nd place Dany Cabras; 3rd place Chaimaa Cherbal
- Best Fashion Creator: 1st place Elisa Maino; 2nd place Federica Scagnetti; 3rd place Greta Santarelli
- Best Teen Idol – Male: 1st place Davide Vavalà; 2nd place Matteo Robert; 3rd place Valerio Mazzei
- Best Teen Idol – Female: 1st place Nicky Passarella; 2nd place Gaia Bianchi; 3rd place Valeria Vedovatti
- Best Beauty Creator: 1st place Arienne MakeUp; 2nd place Salacca; 3rd place Beatrice Gherardini
- Best Food Creator: 1st place Cooker Girl; 2nd place Diletta Secco; 3rd place Benedetta Rossi
- Revelation Of The Year: 1st place Leo Bonni; 2nd place Sasy Cacciatore; 3rd place Camilla De Pandis
- Best Value: 1st place Pietro Morello; 2nd place Carlotta Fiasella; 3rd place Momo and Raissa
- Drama Legend: 1st place Lady Giorgia; 2nd place Very and Sasy; 3rd place Gaia Bianchi
- Out Of Drama: 1st place Ace; 2nd place Vincenzo Schettini; 3rd place Giovanni Arena
- Couple Of The Year: 1st place Space Family; 2nd place Sofia Crisafulli and Agostino Catanzariti; 3rd place MamboLosco and Giulia Ottorini
- Best Meme: 1st place Ivano Monzani; 2nd place “Un aperitif” by Elena Giordano and Elvira; 3rd place “Cosa indossa Ludovica” by Monelli Kids