Zeercle

Mondadori Store, Italy’s largest bookstore network, is expanding its partnership with Zeercle, one of Europe’s leading providers of book buyback services. The initiative, launched exclusively in Italy last June, has already collected more than 100,000 used books in over 300 Mondadori Store locations participating in the project.

Starting today, customers can give new life not only to their books – from fiction to non-fiction, children’s titles to timeless classics – but also to CDs, vinyl records, physical video games, DVDs and Blu-rays. In return, they will receive a gift card corresponding to the assessed value of the item, redeemable at Mondadori Store bookstores and on Mondadoristore.it.

Mondadori Store and Zeercle support reading with #IoLeggoPerché

To mark the tenth anniversary of #IoLeggoPerché, Mondadori Store and Zeercle have joined forces to bring a love of reading to schools.

From 7 to 16 November, Mondadori Store will donate one euro for every Zeercle trade-in made during the campaign to the three schools partnered with its bookstores that receive the highest number of book donations as part of #IoLeggoPerché.

The total amount collected will be shared equally among the three schools and converted into gift cards of the same value, redeemable in Mondadori Store bookshops. The initiative offers an additional opportunity to enrich school libraries and nurture students’ passion for reading.

“At the heart of Mondadori Retail’s mission is the promotion of culture, which is why we have chosen to support, together with Zeercle, such an important initiative as #IoLeggoPerché, dedicated to encouraging reading in schools,” said Francesco Riganti, Marketing Director of Mondadori Retail. “Through this project, with a single gesture people can not only give new value to books, CDs and DVDs, but also make a tangible contribution to supporting school libraries, further strengthening the bond between schools and our bookstores across the country,” Riganti concluded.

Three weekends dedicated to Zeercle Days

But Mondadori Store and Zeercle’s activities do not stop here. Following their success across Europe, Zeercle Days are now arriving in Italy for the first time: three weekends featuring dedicated Zeercle corners set up in shopping centres. Customers will be able to drop off their books and other items appraised on Zeercle and receive a Mondadori Store gift card of equal value, plus a €10 shopping voucher to use within the host shopping centre (for deposits of at least €20).

The Zeercle Days will take place on 18–19 October at the La Romanina shopping centre (Rome), 25–26 October at I Gigli (Florence), and 1–2 November at Vialarga (Bologna). Full terms and conditions are available at mondadoristore.it.

HOW DOES THE ZEERCLE SERVICE WORK?

The service offered by Mondadori Store in partnership with Zeercle is very simple. Anyone wishing to sell their used books, CDs, vinyl records, video games, DVDs or Blu-rays – with the exception of school textbooks – can visit the dedicated website  and either scan the item’s barcode or enter its ISBN to receive an instant valuation.

Once the cart has been created, customers can bring their items to any Mondadori Bookstore participating in the Zeercle service. By providing the code to the bookstore staff, who will check the condition of the items, they will receive a gift card of equivalent value, redeemable in all participating Mondadori bookstores (see the list of participating stores here).

Mondadori Store is Italy’s largest bookstore network, with over 500 locations ranging from major cities to smaller towns. It represents a cultural hub active across the country, online through its e-commerce platform Mondadoristore.it and via its book club format. Alongside books – always at the heart of its offering – Mondadori Store provides entertainment experiences, events and omnichannel services, reaching more than 20 million customers every year.

Zeercle is an innovative circular economy service dedicated to books. Through a simple digital platform, Zeercle allows readers to sell their used books directly in partner bookstores, receiving an immediate voucher to spend in store. The service, already active in Germany, France and Austria, aims to give books new value, support physical bookstores and promote more sustainable consumption. Zeercle works with major retail chains and independent bookstores to build a European network for second-hand books.