Media: Publishing brands

Mondadori consolidates its presence in the digital content market with the new Florence Virtiual History application, part of a series of apps of the same name, available in Italy and around the world. The history, the fascination and the secrets of renaissance Florence in a new application that was immediately selected as “App of the week”.

A special team of fashion bloggers, an unusual “bubble” structure and a tram that travels through the Fashion District. These are the ingredients of the Grazia.it contribution that from today will cover all of the fashion shows, events and the most exclusive parties of Milano Moda Donna.
The web site of the women’s weekly edited by Vera Montanari will provide live coverage of the main events thanks to a special team of glamorous international fashion bloggers and the correspondents of the 15 titles of the Grazia International Network. The Grazia.it team will give readers, in real time, text and pictures from the backstage areas and parties, “tweeting” live comments and creating a weblog of the entire event.

Along with Tamu McPherson, head of Grazia.it, the team will move for the entire duration of the fashion week to a special “transparent bubble” structure, located in Piazza del Carmine, which will be the nerve centre of the operation and the perfect location for events, initiatives and to share the emotions and passions of the world of fashion.
The special Grazia.it tram will run on the streets of the Fashion District and give readers the opportunity to climb on board the site’s mobile editorial office made up of 10 workstations equipped with WiFi and supported by the Samsung Galaxy Tab, the technology partner of the initiative.
An “IT Girl for a day” contest will be organised on board the tram exclusives open to the authentic fashion addicts who follow Grazia.it.
Along with the Grazia.it fashion editors, the “IT Girl for a day” winners will have the possibility of posing for a special photo shoot, with the support of special make-up by Maybelline NY. Information about how to take part in the contest on board the tram can be found on Grazia.it.

Also, from today, Grazia.it will launch on the site its IT Manifesto, an authentic Decalogue, outlining the fundamental principles that, day by day, underscore the content and structure of the site. The ten points in the IT Manifesto will be published on Grazia.it during the fashion week.
The presence of Grazia.it at the fashion week will include the creative collaboration of the Macs Iotti studio and feature graphic design by Daniele Costa and copy strategy by Tita.

The fashion week sees the return of the Milano Fashion Design, initiative promoted by the Mondadori Group with its celebrated titles Grazia and Interni and with the patronage of the City of Milan municipal council.

After the success of the previous editions, from Wednesday 21 to Sunday 25 September 2011, the spotlight will be on Piazza Liberty, in the heart of the city’s shopping district, where more than 20 fashion labels will present their latest collections with performances and special events.
Milano Fashion Design opens the doors of fashion to the general public, giving normal citizens an opportunity to enjoy spectacular fashion presentations and to enjoy an unmissable show featuring a range of new proposals every day.
All the events will take place at the Fashion House, a specially built stage in the centre of Piazza Liberty, designed by Michele De Lucchi in cooperation with Matteo Vercelloni.

Milano Fashion Design will be officially opened on 21 September by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, who declared that: “Milano Fashion Design is an exemplary expression of the contamination of fashion and design. Two qualified interpreters of made in Italy style, Grazia and Interni, will bring fashion to the street providing their know how in producing innovative performances in the heart of the city. With this initiative, now in its third edition, fashion becomes a show to be enjoyed by the general public, for all the citizens of Milan,” concluded Sajeva.

The programme
From 21 to 25 September, from midday until 8 pm, there will be alternating performances in Piazza Liberty by: Accademia del Lusso, ALV Andare lontano Viaggiando, Brema, Camomilla Milano, Cannella, CHÉRIE, Conbipel, Diegom, Eightsin, Il Gufo, Kokka, Luciano Soprani, Mabrun, Malloni, Naturino, Nenette, Paolo Casalini, Rifle, Swissies, Triumph, Woolrich and Yes Zee.
And again for this edition, the main feature of Sunday will be KID’s wear.
The make-up and hair artist area run by Maybelline NY and L’Oréal Professionnel will be visible to all. In fact, Milan will be able to watch highly professional make up artists and expert hair stylists at work. Every morning the professional make-up teams from Maybelline NY will share with the visitors of the Fashion House the experience of a model look and between one performance and another offer make-up lessons.

Special events
There is also something new for young people who dream of a future in the world of fashion: for the first time, at the Fashion House, there will be a show of creations by emerging talent from among the students of the Italian branches of the Accademia del Lusso (Wednesday 21 September at 5 pm).
On Thursday 22 September at midday, the boatbuilder Fiart Mare will present a preview of the Epica 58 and Seawalker 33 models, with a discussion, moderated by Paolo Liguori, on Italian excellence in fashion, design and boatbuilding, in collaboration with Interni on Board.
On Friday 23 September from 7 pm, R101 will be the star of a special evening, in collaboration with Peugeot, thrilling the audience with music, entertainment and guest stars. Chiara Lorenzutti, the voice of R101, will also present the fashion performances.
Banca Intesa will promote an original event that will take fashion into an unusual context and great design, a new flagship store. In fact, on Friday 23 at 2 pm Yes Zee will present a preview of their performance at the new branch of Superflash in Via Torino 21.

The partners
Milano Fashion Design has been realised with the support of Peugeot (main partner), that will make five courtesy cars available for the protagonists of the initiative and present a preview of the model from the limited series Asphalt.
Motorola will introduce the audience to the new tablet XOOM, ATRIX smartphone and GLEAM telephone, while Cadey will present its anti-oxidant cream Staminaline to the people of Milan. Also on the occasion, Dr Scholl will launch it new Pocket Ballerina Party Feet. The watchmaker Ice Watch will be on the Fashion House stage with its latest range in original packaging.
The Fashion House will be furnished by Calligaris with the following products: a Basil chair, a Anais chair, a Lib bookcase, a Timeless sofa, a Tower table. The catering will be managed by Visconti Banqueting. The tent-structure of the Fashion House is by Tensostend.

Milano Fashion Design is an event produced by DPR Eventi.

Panoramauto gets its own space on the web with the launch of a site that aims to become a meeting point for all those who want to change their car, keep up to date with what’s new on the market and share their enthusiasm for engines.

The new www.panoramauto.it is targeted at motor enthusiasts who are looking for a point of reference for detailed information and advice. The site takes users through all the different phases of buying a vehicle: discovery, with previews, road tests, prices and a quiz to identify the ideal car; purchase, with a section dedicated to ads for second-hand and 0-km cars; and usage, with tips and suggestions for getting the best from your car day after day.

Panoramauto.it comes to the web as a valuable resource for those who want to keep up with what’s “new” on the market. It provides overviews, previews and detailed tests of new models and concept cars. Other notable sections include channels dedicated to green cars and technologies and female consumers.

The experience of the magazine will underpin the road tests, buyers’ guide and initial contacts. And, completing the new site, will be a number of photo galleries, with a strong visual impact and a selection of, exclusive and free, high-quality videos on road tests and what’s new in the showrooms and at the car fairs.

Of special interest is the readers’ tests, a space where enthusiasts can share their own driving experiences and receive the votes and comments of other users.

Panoramauto.it is also on the main social networks:
– Facebook, www.facebook.it/panoramauto
– Twitter, http://twitter.com/Panoramauto
– YouTube www.youtube.com/PanoramautoTV

“The web has become a formidable and extremely valuable source of information. Anyone who is thinking of making an important buying decision, such as a new car, will check the internet for the latest news on new models, fuel consumption and performance. Panoramauto, with its extensive and concrete experience in the auto sector, is starring now on the web too” declared Roberto Sicardi, Head of Properties at Mondadori Digital. “We are sure that Panoramauto.it will engage not only the readers of the traditional print version, but will also attract new users who want to be informed and keep up to date in a rapid and modern way, in the knowledge that they are accessing authoritative content and background information produced by real experts” Sicardi concluded.

On newsstands from tomorrow – 15 September – Donna Moderna Wellness, a new monthly from Donna Moderna.
The magazine, edited by Patrizia Avoledo and Cipriana Dall’Orto, is the first popular magazine dedicated to the ecology of mind and body. In fact, the title will respond to the increasingly common need to find a healthy and harmonious lifestyle to maintain your health and take care of yourself in a gentle manner by exploiting the personal resources that all of us have.

“Donna Moderna Wellness is the result of the evolution of Donna in Forma,” explains editor Patrizia Avoledo. “We are fed up with making sacrifices, at the table or in the gym, and the resulting frustrations. Today everyone is looking for an integrated lifestyle, with an appetising but healthy diet, constant and pleasurable movement, sound sleep, the use of non-aggressive therapies and a psychological balance to help us stay well,” Avoledo continued. “We are used to listening to our bodies only when we are not well. We have turned this perspective on its head: we listen to what our bodies and minds are telling us about our wellbeing,” the editor concluded.

Donna Moderna Wellness is divided into five sections: ‘You are what you eat, ‘Get moving, ‘Discover real beauty, ‘Take care of yourself, naturally’ and ‘Create your fashion’.
Great attention is given to advice concerning bio diets, the latest trends in physical exercise and beauty facilitated also by soft treatments. Extensive space will also be given to natural approaches to prevention and health care, once a niche interest but now an authentic market area in expansion.

“Today’s women want the truth, about products, about news, about advice,” claims Cipriana Dall’Orto, co-editor of the magazine. “In line with the new Donna Moderna, which has made this ‘truth’ its rallying call, Donna Moderna Wellness will dismantle commonplaces and bad habits. So we will audaciously swim against the tide, for example, by not talking about diets and calories, or obsessive search for a type of beauty that ends up making everyone the same. Rather, we will help, dare we say we will ‘educate’, women to find a lifestyle that fits them and that takes account of their real needs, without false myths or illusory expectations. And all with the help of qualified experts,” concluded, Dall’Orto.

Donna Moderna Wellness will launch with a very modern design that is essential and where colour is used to highlight the different topics. It will not use stock photos, but candid photos of celebrities in their ‘real moments’ in order to exploit that mischievous game of identification and consolation that women like so much.

“As happened with the evolution of Donna Moderna also with the new Donna Moderna Wellness, the attention and interest of advertisers has been very high and the results in terms of advertising significant, declared Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità.“The first issue will include some 63 advertising pages, 55% more than last year and with double the revenues. We are extremely satisfied also with the results for subsequent issues, which are ahead of our expectations,” Sajeva concluded.

The staff of Donna Moderna Wellness will include a ‘ecopass stamp’ for discoveries and products particularly effective for the mind and body.
Special columns will also be introduced for what’s new and the need to do, in just a few minutes, something “good” for yourself.
The central. Four-page insert, features a quick and useful mini-course to discover how your mind and body react to certain situations, immediately, after a month, after a year; for example, “What happens …”, if you smoke, sleep well, eat too much and many more.

Donna Moderna Wellness will be a monthly supplement to Donna Moderna from Thursday 15 September.
In support of the launch of the magazine a campaign has been planned using various media: Mondadori magazine, the web, social networks and POS.

Mondadori’s digital continues to expand with the launch of a new app game for the iPhone and iPad, Feed the Hippo, an engaging, casual game, now available, in Italian and English, from the Apple Store.

Feed the Hippo is an action game aimed at a broad audience. In fact, the game has been designed for anyone who wants to take a break and have a bit of distracting fun on the move. The app is both dynamically simple and highly engaging: the survival of hippos in a swamp depends on the amount of fruit that the player can throw into the mouths of the hungry animals.
The game offers two play-mode options:
“Levels” where users play with an increasing number of hippos, tropical fruits to throw and elements of disturbance such as hummingbirds and crocodiles that make the game increasingly challenging
“Blitz” where bolder players play against the clock to feed the ravenous hippos facing a range of difficulties and obstacles.

Players’ personal records are saved on an online list on Apple’s Game Center and on users’ personal Facebook profile, allowing them to challenge others and to share their results.

Feed the Hippo has been developed in collaboration with Applix which has taken advantage of the experience in social gaming of Goods Games. The result is a game that combines an engaging graphic concept, with social features, unusual game dynamics that are appealing to both adult and younger targets.

“Mondadori wants to provide its audience with information, education and now also entertainment products” said Vittorio Veltroni, general manager of Mondadori Digital. “Playing with Feed the Hippo from an iPhone or iPad is a great way for users to amuse themselves during breaks in the day. The cartoon-style design of Feed the Hippo, its colourful layout and immediacy make the game suitable also for parents and children to play together,” concluded Veltroni.

“Feed The Hippo marks the debut Applix in the world of games for mobile devices, a natural development for our company,” said Claudio Somazzi, founder and chief executive of Applix. “In fact, for over a year, alongside our proprietary platforms, we have been developing pure entertainment applications. Developed with Mondadori, Feed The Hippo, opens up the way for a series of new products and we will certainly not stop here. The passions that drives us will lead to the presentation of new and increasingly exciting products for all users.”

The application can be downloaded from the Apple Store and is available in the following versions:
“Light” free
“Complete version” at €0.79 for the iPhone and €1.59 for the iPad

It is also possible to follow news about Feed the Hippo on the Facebook fan page: https://www.facebook.com/feedthehippo.

R101 is the official radio of the 68th International Film Festival of the Venice Biennale to be held from 31 August to 10 September 2011.

For the entire duration of the event R101 will meet exclusively for radio, at its Radiocall stand, delegations for all of the films in competition. From 6 to 9 pm there will be live coverage during the programme presented by Tamara Taylor from the studio set up at the Lancia Cafè, inside the historic Hotel Excelsior, all of the emotion of great international cinema. There will also be a range of detailed background and links with R101’s correspondent Guido Bagatta along with curiosities from the festival, news previews and interviews with the protagonists on the red carpet. And on the evenings of 4th and 5th September, R101 will broadcast a 4-hour special night Music special, – I LOVE MOVIES – consisting entirely of soundtracks representing some of the most engaging music in the history of the cinema. All video, images and coverage will be available on the R101 web TV channel at www.r101.it.

Gruner+Jahr/Mondadori has launched a new product with the Focus brand in the Italian magazine market dedicated in particular to children who love animals.

The title is called Focus Wild and the monthly makes its first appearance on the newsstands on Tuesday 26 July. The magazine is edited by Vittorio Emanuele Orlando, head of the children’s and young people’s area of Gruner+Jahr/Mondadori (Focus Junior, Focus Pico e Focus Geronimo Stilton).

Focus Wild is aimed at children between the ages of 10 and 14 with a passions for the world of animals in general. The new title is divided into two main areas: the first is the section entitled Mondo, where readers can admire high quality images and reports about animals and their behaviour, interviews with well known personalities and a range of interesting curiosities. The second section, entitled How-to, features pages dedicated to looking after domestic pets.

“With this new product,” underlined Fabienne Schwalbe, managing director of Gruner+Jahr/Mondadori, “the recognised authority of the Focus brand will be able to satisfy the needs of a market that, until now, was not catered for in print. The launch of Focus Wild, with its innovative approach, puts us again in step with the times and tastes of our targets and confirms our absolute leadership in the kids’ edutainment segment.”

“Focus Wild,” added Vittorio Emanuele Orlando, “is a magazine that, as well as presenting the wonders of the animal world, also features surveys and reports on environmental problems and suggests a number of ways in which “you can do something”. In fact there are a great number of kids who are passionate about animals and want to get involved personally. This magazine is for them.”
With 68 pages and in the 22 x 28.5 cm format, Focus Wild will have a cover price of €3.50, and a print run for the launch of 150,000 copies.

The launch of the new title will be supported by a major advertising campaign on Mediaset channels, as well as digital and satellite channels aimed at children, ad pages in both Gruner+Jahr/Mondadori and Mondadori titles and point of sale posters.

Advertising sales are being managed by Mondadori Pubblicità.

“Diamoci del tu. Dialoghi fra arte e design”: is the theme of the second MILANO DESIGN WEEKEND, the extraordinary event jointly organised by Mondadori and RCS Group to support companies in the furniture business, an Italian industrial sector well known for its excellence. Also dedicated to Milan, a design capital, the event, which after the huge success of the first edition, is back this year from 6 to 9 October; four days of shopping, with integrated features of design, art, architecture and music.
An exciting occasion, open to everyone, which aims to spread a contagious desire to discover, learn and explore that will transform the city into an exemplary catalyser of creativity.

MILANO DESIGN WEEKEND has also obtained the patronage of the Culture, Expo, Fashion and Design Department of the City of Milan and the Architects’ Association of the city and province.
The event also has the support of some of the city’s most significant cultural institutions, including the Triennale Design Museum, the Museo del Novecento and the Case Museo di Milano circuit. Also taking part for the first time is the Conservatorio di Milano.

MILANO DESIGN WEEKEND is an event that brings together the worlds of production, distribution and media to create an extensive communication platform able to respond to the demands of increasingly well-informed and demanding consumers. It is also a unique initiative in Italy involving the joint participation of the Mondadori and RCS groups, with their large networks of titles dedicated to interiors, working together on a project in support of the market and distribution.
The event also provides a big boost to the growth of the culture of living, a perfect demonstration of a new way of thinking about publishing and communication.

With a full programme, the MILANO DESIGN WEEKEND draws together into a large network branded showrooms, multi-brand furniture shops, museum bookshops and department stores. Also involved are museums, architectural firms and the main bookstores in the city of the two big publishing groups.
All of these will remain open on Saturday 8 October until 10 pm during the NOTTE DEL DESIGN (Big Design Night) that will enliven the city with special events and initiatives.
An invasion of creativity that will take over and infest the city, making it even more lively.

THE THEME: Diamoci del Tu. Dialoghi tra arte e design (On first name terms. A dialogue between art and design).
The second edition of MILANO DESIGN WEEKEND is focused on the idea of greater familiarity, with the aim of making the relationship between the sales outlets for design and the final consumer warmer and more engaging.
During the whole period of the event, participating shops will become the locations for events aimed at creating a new type of dialogue with consumers, providing not only a selection of products but also a unique experience.
In fact, sales outlets will be asked to interpret, with dedicated layouts and activities, the theme that gives the title to this year’s edition that suggests an open, closer encounter between the city, design and art. A perfect symbol of a new desire to be more open to the world.

Triennale Design Museum
The Triennale Design Museum, a point of reference for the enhancement and promotion of design excellence in Italy and around the world, is a partner of the MILANO DESIGN WEEKEND with a series of proposals aimed at bringing the world of design to a wider audience.
From 6 to 9 October entrance will be free for the fourth edition of the Triennale Design Museum’s Le fabbriche dei sogni and Vitality. Korea Young Design, an exhibition in the MINI & Triennale CreativeSet space.
And for kids, on Saturday 8 and Sunday 9, the Triennale Design Museum will run its TDMKids project, aimed at children between the ages of 4 and 10.
The TDMKids teaching laboratories have been conceived to involve a number of designers in efforts to attract children to the beautiful, the useful and the world of materials with an approach related to the design methods used by individual designers. On this occasion the labs will be offered at the special price of €5 (rather than the standard €8) for each child, including a guided tour of the museum, laboratory activities (which will last 90’) + an educational materials kit with the book Frisello al Triennale Design Museum. Il mistero dei sette semi.
In addition, visitors who present the Design Card, with the full complement of stamps, at the booking desk will receive a coupon with a discount for admittance to the exhibition O’Clock. Design del tempo, tempo del design (€4 rather than €8) which will open on 11 October.
The offer will remain valid for the first two weeks of the exhibition.

Info Point and BookStores
Distribution of materials prior to the event will be made through Info Points and bookstores in Piazza San Babila, Largo La Foppa, at the Mondadori and RCS stands at the MADE EXPO and the Mondadori Multicenter stores in Piazza Duomo, Via Marghera and Corso Vittorio Emanuele; the Electa Bookshop at the Museo del Novecento and the Skira bookstores at the Pinacoteca di Brera, the Castello Sforzesco, the Triennale, La Rinascente Design Supermarket, La Scala Shop, Palazzo Reale and the showroom at Palazzo Stampa.
 As well as the Rizzoli bookshop in the Galleria Vittorio Emanuele.
During the event Electa and Skira, two of the world’s most prestigious publishers of art books, will offer a selection of specially priced architecture, design and art titles.

Cult products
To mark the MILANO DESIGN WEEKEND, the sales outlets and companies involved will welcome visitors with a special surprise: a selection of products – including discontinued lines and limited editions – that will be available only for the four days of the event at a special 30% discount.

Competitions
Two competitions will also be launched during the MILANO DESIGN WEEKEND.

For the first, the public can vote, on the web site WWW.MILANO-DESIGNWEEKEND.IT, for their favourite CULT product. And a prize draw will be made from all of the voters with the prize of a weekend break for two.

For the second, the protagonist will be the Design Card, a sort of on and off line design passport that should be stamped at each location in the MILANO DESIGN WEEKEND circuit.
When visitors have accumulated ten stamps the card can be put into one of the urns located at the sales outlets, info points and other locations involved in the event. Also here there will be a prize draw with another weekend break for two as the prize.
The only obligatory stop to be able to take part in the draw is at the Triennale Design Museum.

Prizes will also be awarded to the producers of the three most voted cult products and an authoritative jury will select the best interpretation of the theme of the event in two categories: branded showrooms and multi-brand stores.

Cultural attractions
A number of initiatives will be staged during the event – art, design, architecture and music – to attract and involve the entre city in support of the design system.
These will include:

MUSEO DEL NOVECENTO
During the MILANO DESIGN WEEKEND, the Museo del Novecento – taking part for the first time in the event – will offer 300 free tickets. The visits, organised by Electa (booking essential), will offer a fascinating chronological journey, starting at the beginning of the twentieth century, through the most important movements and tendencies in Italian art. Visitors will be accompanied by exceptional guides, such as critics and art historians.

THE CASE MUSEO ITINERARY
Electa will also organise free visits (booking essential) to some of the cities most impressive museum houses: the Museo Bagatti Valsecchi, the Casa Boschi di Stefano, Villa Necchi Campiglio and the Museo Poldi Pezzoli. On this occasion, critics and art historians, architects and archaeologists will be the ‘special’ guides who will accompany visitors, highlighting and explain architectural and design features and stories about masterpieces and artists.

THE MILAN MUSIC CONSERVATORY
The Conservatory – which is also taking part for the first time in the MILANO DESIGN WEEKEND – will be open to the public on Saturday 8 October for the final concert of the Festival named in honour of Nino Rota, and organised to coincide with the hundredth anniversary of the composer’s birth. Three hundred seats will be available for the concert in the Sala Verdi. Also on Saturday 8, an exclusive concert will be held at the Villa Necchi featuring students of the Conservatory; a meeting of art and music in an extraordinary location, excitingly brought to life by the young musicians of the city’s most prestigious school of music.

SECRET MILAN
A series of architectural and design visits to discover some of the city’s lesser-known locations, open exceptionally to the public during the event. These include an open day at architect’s and designer’s studios, to encounter the private places of Milan’s design professionals.

The following visits are part of the “Secret Milan” initiative:
A POSTWAR TOUR AMONG CULTIVATED PROFESSIONALISM
(organised by the Architects’ Association of the province of Milan)
Put together by Maria Vittoria Capitanucci and dedicated to the profession in Milan during the fifties and sixties, this initiative will concentrate on the architects to contributed to the wide spread of the culture of modernism, with visits to some of the residential buildings created by the architects of the so-called second generation of Lombard rationalism, including buildings by Giulio Minoletti, Luigi Ghò, Vito and Gustavo Latis.

THE VICO MAGISTRETTI TOUR
(organised by the Architects’ Association of the province of Milan)
Put together by Fulvio Irace and Federico Ferrari, this is a presentation of the work of the great Milanese architect and designer, demonstrating his desire to represent the city in buildings such as the Santa Maria Nascente church at QT8 and the Torre al Parco in Via Revere.
An architectural approach that moved away from sterile theoretical constructions to reach for an original “theory of praxis”. This tour will also take in the Piazza San Marco complex, the residential building in Via Conservatorio, the headquarters of the Fondazione Magistretti and the office building in Corso Europa.

The four tours (two for each itinerary, lasting around two hours) are on foot and tickets can be booked (a maximum of 30 people for each) at a cost of €10.
The tours will begin at the headquarters of the Ordine degli Architetti in Via Solferino 17 at 6 pm on Thursday 6, Friday 7 and Saturday 8 – after an aperitif – and at 11 am on Sunday 9, with a welcome coffee.
For information and bookings: tel. 02 62534390 – email: fondazione@ordinearchitetti.mi.it

MILANO DESIGN WEEKEND will be supported by an important communication campaign on Mondadori and RCS media.

The web site WWW.MILANO-DESIGNWEEKEND.IT has a full list of activities and other information about the event.

Epoca returns with a new special issue Che anni quegli anni ’60 (The fabulous ’60s), on newsstands from tomorrow, Friday 22 July.
Following the special editions dedicated to the anniversary of the fall of the Berlin Wall and the beatification of Pope John Paul II, the historic Mondadori magazine, that became famous for a unique style based on investigations and reporting with photography as the protagonist, has produced an extraordinary and intense account of the sixties, a decade that changed our lives.
The fabulous sixties, the years of The Beatles, the Kennedys, Vietnam, the Italian economic boom, are brought back to life with prestigious images and texts from one of Italian journalism’s most authoritative and noble magazines. A journey into recent memory through the events, the revolutions and the people that characterised a decade.

The special issue of Epoca is organised in four thematic areas. It starts with Il mondo sottosopra (the world turned upside down), which looks at the impact of the movements on the great international chessboard, the Kennedy saga, the Cold War, the Paris May.
The second section, Odissea nella scienza (a scientific odyssey) with the space race as a metaphor for modernity, heart transplants and the great advances of medicine and an exception piece by Giuseppe Ungaretti on the moon landing. The great lifestyle transformations are outlined in Flower Power: fourteen pages dedicated to The Beatles with the first exclusive Italian interview with the Fab Four, the birth of Warhol’s pop art and big fashion.
Finally, in Il paese sospeso (a country suspended) from some of the most significant pages of recent Italian history, between the economic boom and the years of terrorism; from the Florence flood to the dolce vita of Marcello Mastroianni and Sophia Loren; from the student revolt to the high altitude exploits of Walter Bonatti; from the flooding of Vajont to the Piazza Fontanta massacre, that essentially ended the decade.
Epoca – Che anni quegli anni ’60 is a homage to quality journalism, thanks to a careful selection of the best articles by the magazine’s journalists and a great many illustrious contributors including: Livio Caputo, Piero Chiara, Gianni Brera, Guido Gerosa, Jean Lartéguy, Giuseppe Grazzini, Livio Pesce, Pietro Zullino and Ernest Hemingway.

The new issue of Epoca, which thanks to the prestigious 150-page bound format will be an authentic collectors’ item, will be available at all newsstands from 22 July with a cover price of €7.90.