The official summer for R101 opens with the Spiaggia 101 tour that will animate some of the most lively Italian seaside resorts: in fact, from 15 July to 28 August R101 will broadcast live from seven different beaches with lot of music, games and fun for all.

The tour will start in Emilia Romagna with a stop at Bellaria Igea Marina (FC) from 15 to 17 July and will continue across Italy, calling at Vasto (CH) from 22 to 24 July, Lignano Pineta (UD) from 29 to 31 July, Cefalù (PA) from 5 to 7 August, Pozzallo (RG) from 12 to 14 August, Margherita di Savoia (BT) from 19 to 21 August, before winding up in in Campania at Ascea (SA) from 26 to 28 August.

Spiaggia 101 is not only sun, sea and fun but an authentic village, comprising a stage and a number of areas with gazebos to host events, games, disco dancing with music from the’70s, ’80s and ’90s and a host of animation activities for all ages.

Broadcasting live from the R101 truck the station’s presenters will alternate at the different locations: Federico L’Olandese Volante (Bellaria Igea Marina and Pozzallo), Tamy T. (Vasto), Alberto Davoli (Lignano Pineta), Chiara Lorenzutti (Cefalù), Tamara Donà (Margherita di Savoia), Paolo Dini and Lester (Ascea).
At each location a large stage will be erected on which cabaret shows by Gene Gnocchi and live concerts by Francesco Baccini will alternate, while on Saturday Edoardo Bennato will perform, offering some of his greatest hits and some songs from his new album.
Information about the tour, along with pictures and video clips from each location are available of the web site www.r101.it.

Following the success of previous editions, the Spiaggia101 initiative, organised in collaboration with GM Communication of Milan, continues to be supported by numerous partners who will enhance each stop on the tour with a range of activities open to everyone.

On the stage during the day, alongside engaging games, there will be fashion shows for the new Parah Black Sun estate collection, you can learn the steps of the Inblu dance and, by taking part in the competition, win Inblu ballerinas, sandals and flip-flops. And the events will draw in young and old alike who can take up the challenge offered by Che Banca!, or games of skill provided by Shilogistic – CD Group (leader in logistics). And for those fascinated by technology, at the stand of NGM Mobile, you can discover what’s new in the world of mobile phones and pick up a number of beach gadgets. And if you want to test your limits, why not try to ride one of the top-of-the-range MTBs by Capriolo Cicli on the sand? Meanwhile, for the more laid back, there is a lounge area, complete with furniture by Grand Soleil.
Are cars your thing? Then why not take a test drive in one of the most recent KIA models?
At the Polase gazebo you can top up your mineral salts and celebrate the product’s 50th anniversary by taking part in a splendid competition. To fight the scorching heat of the sun and to keep healthy there is the quality fruit by Dole and Lipton Ice Tea is waiting for you to Join the Dance with its brand mango new green tea, launched in the summer of 2011.
Lacoste will be the tour’s technical partner providing equipment for the staff.
Spiaggia 101 also aims to provide an opportunity for reflection and to build awareness about energy consumption at the Edison gazebo, where you can discover how to make real savings on your domestic fuel bills, while Corepla (the national consortium for the re-cycling of plastic) will remind us of the advantages of separating household waste at the ecological gym.
The web site www.spiaggia101.it has a full list of radio frequencies and details about the event.

By 2012 Mondadori will launch five new international editions of Grazia.
The Grazia International Network (www.graziainternational.com), created in 2005, is a unique case in terms of the rapid development and quality in the offer, in the international magazine publishing industry.

There are currently 16 markets that have chosen Grazia whose unique and innovative formula has enable the magazine to become one of the leading international women’s fashion titles, alongside products from historic giants of magazine publishing such as Hearst and Condé Nast.
For the future, the Mondadori network has given itself even more ambitious objectives: to reach 30 international editions of Grazia by 2015.

“We are proud to have built in such a short time an international network linked to a brand with the quality and authority of Grazia, particularly in the context of a global scenario characterised by profound transformations for the publishing business,” declared Marina Berlusconi, chairman of the Mondadori Group. “This initiative confirms, once again, Mondadori’s vocation to grow in quality publishing,” concluded Marina Berlusconi.

“The most significant characteristic of our system is the high number of weeklies published in some of the most important markets for magazines, including Italy, France, Great Britain, Germany, Russia and Holland,” said Maurizio Costa, deputy chairman and chief executive of Mondadori. “This frequency of our relationship with readers is an extremely important element for the companies that invest in order to reach their public rapidly, with a significant impact on the success of their products in markets with high rates of growth,” concluded Costa.

Through Grazia Mondadori delivers around the world the best of made in Italy fashion and luxury goods, highlighting the excellence and quality of our business system.

In fact the network of Grazia editions generates an overall monthly circulation of more than 6.6 million copies around the world. The magazine is also published in China, Australia, India, the United Arab Emirates, Bahrain, Indonesia, Thailand, Serbia, Croatia and Bulgaria.

GRAZIA GLOBAL CONFERENCE 2011
Today and tomorrow, more than 120 people – including editors, fashion editors, and representatives of the international publishing community and the world of fashion – coming to Italy from 20 countries, will join together for the Grazia Global Conference 2011, an international workshop organised by Mondadori at the Group’s headquarters in Segrate.
The Grazia Global Conference 2011 is an occasion to discuss the key issues facing publishing – from editorial content to digital, branding operations and new advertising solutions – and to reflect on the strengths and opportunities for the further growth of an historic Italian brand.

A number of figures representing some of the world’s leading luxury brands will also participate in the conference, including Diego Della Valle, President and CEO Tod’s; Remo Ruffini, President and Creative Director Moncler; Michele Norsa, CEO and Group Managing Director Salvatore Ferragamo; Gabriella Scarpa, Country General Manager LVMH Parfums & Cosmetiques, President Acqua di Parma and General Manager Dior Couture Italy; Isabella Capece Galeota, International PR Director & Events Louis Vuitton; as well as Marissa Evans, CEO and co-founder of Go Try It On, and Kevin Roberts, CEO Worldwide of Saatchi & Saatchi.

The Special guest of the Grazia Global Conference 2011 is Giorgio Armani.

“THE GRAZIA IT AWARDS”
“The Grazia It Awards”, created by the Grazia Global Conference, is an award given by the editors and fashion editors of the international network for three “must have” items, selected from among the collections of the most prestigious fashion designers.
Giorgio Armani stood out in the IT DRESS category with his Femme Blue collection.
The IT SHOES award went to Bruno Frisoni with his Ballerina model for Roger Vivier. While Karl Lagerfeld won the IT BAG category with his Mademoiselle bag for Chanel.
The three awards, produced by Patricia Urquiola, were presented by Carla Vanni, director of the Grazia International Network.

Mondadori has announced the creation of “Glaming srl.” A new company of the Group that will run online public gaming, in compliance with the official declaration published in the G.U.U.E. on 10 March 2011 S-48-079188.
The company, as previously communicated to the market on 7 April, is owned 70% by Mondadori and 30% by Fun Gaming.

The creation of Glaming is consistent with the development of the activities of Mondadori’s Digital area, run by general manager Vittorio Veltroni.

“Our mission is to provide an evolved offer of games and entertainment that is particularly focused on the user experience and aimed at the various targets and communities that are key to Mondadori’s editorial portfolio,” declared Massimo Biagi, general manager of Glaming.
“These are online games, the operation of which is regulated by the government body (the Amministrazione Autonoma dei Monopoli di Stato, or AAMS) responsible for the sector. We will therefore make available to our clients, on a completely secure and reliable platform, a range of games, including bingo, poker – in the tournament and cash form – and casino games,” concluded Biagi.

Mondadori is now included in the provisional list of companies deemed eligible for a licence to run online games, pursuant to Art. 24, para 11, from a) to f), of Law N°88 of 7 July 2009.

Abbonamenti.it, the Mondadori internet platform for the management of subscriptions for all of the group’s magazines and other leading Italian titles is now available as an app for the iPad and Android.

From today, users of Abbonamenti.it can download the free app for the new mobile devices and download their favourite magazines, browsing through and reading each issue ahead of the newsstand publication and taking advantage of multimedia features such as video and photo galleries.

It is therefore a practical and effective way of having on you tablet device, at any time and anywhere, the best news, fashion, technology and business titles.

TV Sorrisi e Canzoni, Chi, Casaviva, Donna Moderna, Tu Style, Panorama, Grazia, Economy will be the first Mondadori titles to be available with the new app, but the list of magazines is growing continuously and is expected to cover the Group’s entire portfolio and third-party publishers.
The reading experience is highly intuitive and easy. Once you have accessed the reserved area, it is easy to navigate rapidly between the digital titles you have subscribed to and through the covers of the issues of the individual titles (the most recent and all the back issues).

In order to read the articles more closely, the following features are available:
intelligent zoom on the article being read,
preview of all the pages in the magazine,
interactive contents page for all the articles,
text search for topics,
bookmark the possibility of bookmarking to keep track of the most relevant sections or pages.

With the next release of the application, users will to able buy and manage the portfolio of subscriptions directly on their tablet device.

Donna Moderna, the women’s weekly edited by Patrizia Avoledo and Cipriana Dall’Orto, is changing and launching, with the edition on the newsstands from tomorrow, a new way of bringing fashion and beauty to its readers, making “ordinary” women, with all their good points and imperfections, the protagonists and part of the daily life of the magazine’s readers.

So, it’s goodbye to models on the cover: from tomorrow Donna Moderna will turn its lights on mothers, wives, working women and businesswomen, who best reflect the needs and emerging values of Italian women. Pleasant women, of all ages, origin and size will become the protagonists of the weekly’s fashion and beauty features. Students, career women, ordinary people – immortalized by top photographers, including Fabrizio Ferri, Gianpaolo Barbieri and Carole Bellaïche, will make it increasingly ‘possible’ to realize the dream of wearing a nice dress and posing for an exclusive feature on the latest beauty trends.

A radical change determined by the need to be ever closer to its readers, their expectations and providing a response to the growing demand for truth, even when the issue is fashion and beauty, as well as the emergence of new targets, the request for personalised contacts and the affirmation of a new pride in being a woman.

Every week a ‘real’ woman will appear on the magazine’s cover. Beginning tomorrow with three women, mothers and wives, but above all workers and business women, who have exceptionally accepted to pose for Donna Moderna: Antonella Rana, Olivia Toscani and Deborah Orlando.

To become one of the protagonists of forthcoming issues of the weekly, Donna Moderna is also launching online an open casting for “real” women across Italy: to take part it is possible to upload your photo and video on www.casting.DonnaModerna.com (from 30 June 2011).

“Donna Moderna is not giving up its mission: to make the lives of its readers easier, it will remain a ‘problem solving’ magazine, but, for this, we need to be able to respond to signals of change, which are increasingly rapid, in the lives of women. Grown up women, confident, demanding and keen to be protagonists,” declared Patrizia Avoledo and Cipriana Dall’Orto, the editor and co-editor of the weekly.

R101 is launching a new and original communication campaign, ‘on air’ from 21 June, based on the use of comic illustrations.
A choice that best expresses the concept of the radio station’s new claim “R101 FOREVER FUN”, non just an advertising slogan, but also a mission statement.

The emphasis is on fun, the radio’s true mission, which is underlined by the play on words, “forever fun, forever fan”, for those who join in and feel part of the community of listeners and fans of R101. In fact the station is characterized by an editorial line that is based on entertainment, light news, the promotion of new trends and, above all, irony, joyfulness and a haven from the problems of everyday life, increasingly sought also by the sort of adult target that R101 is aimed at.

“R101 is the first radio station to use a great cartoonist in a communication campaign and for the occasion it has engaged Giorgio Cavazzano, one of the biggest comic designers in Italy and also much appreciated abroad,” said Fabrizio Savorani, marketing director of Monradio. “In the future we would like to involve other well-know illustrators who, with their different styles, will enable us to explore the full range of emotions that R101 broadcasts. I also do not exclude the involvement of emerging artists who can interpret some of life’s more amusing moments,” concluded Savorani.

The campaign, which is being handled by the agency Tita, begins with the first project created by the cartoonist Giorgio Cavazzano, Italy’s most celebrated Disney author, whose first story was published in Topolino in 1967 – and described by many as a “genius of drawing and page composition”: his unmistakable style is dynamic, gentle as well as agile, hyper active and architecturally altered.
The creativity involved, which raises an smile and amuses precisely as the radio does with its audience, will involve three subjects: a series of situations have been imagined that are paradoxical, problematic and potentially “dramatic” and which, thanks to the music of R101 are transformed into a celebration. From which comes the baseline, closely linked to the images: “Everything goes better with the right radio”.
R101 has decided to focus specifically on newspapers, with extensive planning on both national and local titles to effectively promote the brand.
The campaign is the third step of a communication plan that was launched in May in magazines, to enhance the programme “Molto Personale” by Marco Balestri, and continued in April on YouTube with the first sit-com for digital media “La carica quotidiana”. The common thread of the entire R101 communication strategy is humour, lightness and a carefree approach.
The creativity was developed by Annamaria Santoro, art director, and Andrea Masciullo, copywriter.

TeleNav (NASDAQ: TNAV), one of the largest global wireless location-based services providers, and the Mondadori Group, the largest Italian publisher of books, magazines and advertising, today announced the launch of Panorama Drive, a new GPS navigation service for the iPhone. Panorama Drive carries the same brand name as Panorama Magazine, one of Italy’s most prominent weekly magazines and a publication owned by Mondadori. The service is available immediately on the iTunes App store for €3.99 per week and is the only Italian GPS navigation app for the iPhone that can be purchased through a weekly subscription. However Mondadori offers a one-month trial promotion period to allow users to
download the app for free and let them familiarize and appreciate all the features of it for an entire month at no charge.

Panorama Drive is similar to personal GPS devices or in-car GPS navigation systems, but is conveniently available directly on the iPhone. Features include:

• Full-color 3D moving maps with voice and on-screen turn-by-turn driving directions – Just like an in-car navigation system, the 3D maps turn, move and stop along with the driver, while also displaying a realistic image of the streets the driver is approaching and passing. While driving, users get up-to-the minute voice and on-screen guidance, including street names, and will automatically be re-routed if a turn is missed. Navigation can be provided in either landscape or portrait mode.

• Automatic map updates – Users never have to worry about updating new map information or having to pay for map updates. This is included for customers automatically and at no additional charge.

• iPod integration – Customers can listen to music while they receive directions from Panorama Drive. In addition, enhanced iPod controls offer the ability to search through songs, artists, etc.from within the app.

• Shake to Go – For quick and easy directions to their home address, users simply shake their iPhone while using Panorama Drive and the service will launch the route.

• Business Listings/Ratings and Reviews – Users can look up more than five million businesses and services, including ATMs, restaurants, hotels and petrol stations, and easily navigate to them with the click of a button. Panorama Drive also includes business reviews and ratings so that before users head to a restaurant or make a reservation at a hotel, they can see how it was rated and reviewed by other people.

• Speed Limit Display and Alerts/Speed Cameras – The service includes speed limit information and provides visual and audio alerts if the limit is exceeded. Panorama Drive will also alert drivers when they are nearing a speed camera.

• Customizable route options – Users can customize their route types by choosing to avoid toll roads, using pedestrian mode for navigation while walking or setting the map display colors to a “nighttime” mode for easier viewing at night.

• Pedestrian mode – Users can use Panorama Drive for their iPhone to navigate European cities such as Rome, Milan, Paris and more on foot.

“The system developed by TeleNav offers such a wide range of services with such an immediate and user-friendly interface that we had no doubts about the choice of partner for the launch of this new application for our Panorama brand,” declared Roberto Sicardi, Head of Properties of Mondadori Digital. “With Panorama Drive iPhone users will be able to use a new sat nav system that uses the very latest technology and is guaranteed by a highly prestigious brand,” Sicardi concluded.

“Partnering with Mondadori provides TeleNav with an opportunity to share our application with iPhone customers across Italy while leveraging the strength of the Panorama brand,” said Ian Tredgett, director of business development for TeleNav’s European operations. “We are thrilled to partner with Mondadori and look forward to working with them to promote this service with their readers across the country.”

Panorama Drive is available in Italian and includes maps and business listings for 24 Western European countries.

Mondadori will open the calendar of events planned for Pitti Uomo #80 with Next3Dreams, an event realised in collaboration with Pitti Immagine.
This evening, at 8 pm, in the suggestive surroundings of the Stazione Leopolda, will see a 3D fashion show featuring protagonists from leading Italian and international fashion companies: a virtual catwalk where the collections are presented with reference to the sensorial stimuli that inspired them.

Next 3Dreams will be presented by Angelo Sajeva, chairman and managing director of Mondadori Pubblicità. Also participating at the event will be the chairman of Pitti Immagine, Gaetano Marzotto, and the managing director, Raffaello Napoleone along with the management of the Florence-based body.
Also present will be Stefano De Alessandri, general manager of the Mondadori Group’s Magazines, Italy area and editors of the company’s titles Vera Montanari (Grazia, Grazia Uomo and Flair), Giorgio Mulè (Panorama and Panorama Economy), Emanuele Farneti (Panorama Icon) and Luigi Grella (Men’s Health).

“We began these activities with Pitti in 2008 organising occasions where the editors of our titles aimed at a male target could meet with operators in the sector to talk about Italian style, made in Italy and its characteristics,” said Angelo Sajeva, chairman and managing director of Mondadori Pubblicità. “Since 2009 we have also been present at Pitti Uomo with the Appointment space, which since last January is in a prime position of unquestionable visibility in Piazzale delle Ghiaie, a signal of our increasingly strong and positive relationship with Pitti,” concluded Sajeva.

The event will involve 19 leading companies in male fashion on the Next 3Dreams virtual catwalk presenting their spring/summer 2011-2012 collections: All 4 one, ALV, Bagutta, Boglioli, Burlington, Brooksfield, Brosway, Carrel, Essenza, Fred Mello, GeoSpirit, H2O, Heavy Project, Lacoste, Mabrun, Marzullo Cravatte, Myths, Piero Guidi, VaBene.

The soundtrack for the evening will be provided by R101, which along with the presenters Tamy T. and Chiara Lorenzutti will ensure an even more enjoyable and entertaining atmosphere.
R101 has also given an opportunity for a listener to win a weekend for two in Florence and to take part in Next 3Dreams.

The Next 3Dreams evening will be followed online by Tgcom and on the air by R101, with interviews with the exponents of male fashion, the real protagonists of the event.
Grazia.it will provide exclusive backstage coverage of the shows, with video clips from behind the scenes of Next 3Dreams, available online from Tuesday 14 June.

From 14 to 17 June Mondadori will also be present inside the exhibition area of Pitti Uomo #80 with its Appointment space, located in the heart of the Fortezza da Basso, in Piazzale delle Ghiaie, where exclusive meetings with the protagonists of the fashion system will be organised.

Mondadori Appointment is a meeting place and offers an opportunity for dialogue and convergence of the interests of fashion and the products of the Mondadori Group: tomorrow Men’s Health will hold an aperitif for the magazine’s fashion clients present at Pitti and the monthly’s editorial staff, represented by the editor Luigi Grella and the fashion editor Paolo Lapicca.

Next 3Dreams has been realised with the collaboration of important partners, including the Regional Government of Sardinia, Dada Cucine, Disaronno and Asus, along with Skoda and Corradi, who supported the event last year as well.
The catering will be handled by Visconti Banqueting and the wine by the Sicilian wine producers of Cusumano.
The event is coordinated by the agency La Buccia. The sets at the Stazione Leopolda have been created by Cleaf and Omnidecor.

From next September the new publisher of Interni Russia will be ArtCom Media, to which Mondadori has entrusted the publication of the local edition of INTERNI, the magazine of interiors and contemporary design.

ArtCom Media, one of Russia’s most interesting publishing houses in the living and furnishing area, has a portfolio of titles that includes the local editions of international titles such as OBJEKT, EXTERIEURS DESIGN, GOLF DIGEST and SNC. ArtCom Media is also active online with the website www.russiandesignhub.ru, the country’s leading portal for design and architecture.

The new INTERNI Russia will be presented to the market during the “Moscow Design Week” to be held in Moscow in October at the same time as the “Saloni WorldWide Moscow”, the most anticipated furniture and design event in Eastern Europe.
The magazine will be published monthly and distributed through newsstands and on subscription with a print run of 60,000 copies.

A completely new DonnaModerna.com is now online, with a new design and with even more authoritative content geared increasingly to the users.
An authentic transformation for the Mondadori women’s web portal web which aims to further consolidate its leadership in the panorama of editorial sites aimed at women.

The renewal is exemplified by a more immediate approach that aims to enhance, with particular attention to the world of social media, the wealth of the editorial offer.
“It is a radical change, offering more content, a more evolved graphic look and a schedule that can be modified in real time on the basis of online trends,” declared Daniela Cerrato, head of DonnaModerna.com.
“In terms of numbers, a single figure is enough: a daily average of 213,270 unique users. A pool of users that places DonnaModerna.com in the top position among editorial sites for women and among the top ten in news, and achievement that, in our plans, is merely the starting point for continued development,” concluded Cerrato.

The web site of Donna Moderna – Italy’s leading women’s weekly – consequently confirms its role as the preferred choice also online for women to share experiences and where they can find every day the news and services they need to simplify their daily lives.

“With the new features introduced today we will enhance the possibilities for our clients,” claimed Davide Mondo, managing director of Mediamond. “For us, women users are a fundamental asset, particularly for the key role they play as drivers of consumer spending. And Mediamond once again confirms its position as the leader in this segment of the Italian web market,” concluded Mondo.

The content is organised in 12 thematic channels, with special attention to Beauty, Fashion, Mothers and Cooking produced by a team of web editors, and the News channel edited by the magazine’s editorial staff.
In order to meet the needs of an increasingly demanding audience with little time to spare, DonnaModerna.com offers a dynamic schedule that changes continuously during the day, with services, reviews and surveys. A team of web and social editors dedicated to keeping the site up to date will ensure that every day the most searched issues and subjects on the net will get adequate coverage using sophisticated tools that make it possible to immediately respond to the preferences and needs of users.

The site can also be rapidly and easily accessed in mobile on tablet devices, thanks to a shorter and essential home page and content that has been designed for multi-device use.
The new site also has additional space for video content and above all for interaction with social networks such as Facebook and Twitter. It will be possible for users to share, in real time, all of the content, from leading news stories to fashion tips and advice about beauty products and the best recipes.
Also more interactive, DonnaModerna.com has a variety of innovative and amusing widgets: from a slot machine for recipes to a box for quotations, a calorie counter and virtual make-up.
The community of users will play an even bigger role through comments, forums, blogs and groups that will be increasingly highlighted. The most popular user-generated content will consequently become an added value that will enhance the overall appeal of the site.