2026

Mondadori Store, Italy’s largest bookstore network, is strengthening its presence in Puglia with the opening of two new directly managed Mondadori Bookstores. The bookstores will open on Friday, July 24 in Molfetta (BA) and Friday, July 31 in Taranto, respectively.

The Mondadori Bookstore in Molfetta will open inside the Puglia Village Outlet Shopping Center and will be the only bookstore in the complex. Spanning 240 square meters, it will offer a selection of over 13,000 titles. Meanwhile, with an area of approximately 280 square meters, the new Mondadori Bookstore in Taranto will be inaugurated in the Mongolfiera Shopping Center, providing the public with a curated choice of more than 15,000 titles.

Both Mondadori Bookstores aim to become new focal points for local readers, offering dedicated spaces for books, reading, and community gathering. Their selection ranges from timeless classics to bestsellers, covering fiction, non-fiction, local, and international titles.

“The opening of two new bookstores in Puglia marks another step forward in Mondadori Store’s growth path and confirms our commitment to investing in a region that is particularly important to us, where we are already present with 47 other stores. With the new Bookstores in Molfetta and Taranto, we want to provide readers with welcoming, modern spaces capable of becoming vital socio-cultural hubs for their respective communities, highlighting the book as an opportunity for meeting, discovery, and sharing,” declared Carmine Perna, CEO of Mondadori Retail.

The bookstores are at the service of readers online as well: customers will be able to stay updated through their respective Facebook pages: Mondadori CC Puglia Village Molfetta and Mondadori CC Mongolfiera Taranto. In addition, they will be able to get in touch with the points of sale through the digital services of Mondadoristore.it to check the availability of a book, order it, pick it up in store or have it shipped home. Among the available services there will also be Zeercle, the platform that allows people to sell their volumes as well as CDs, vinyls, physical video games, DVDs and Blu-rays, receiving in exchange a gift card corresponding to the value attributed to the products, to be used in the bookstores and on the website mondadoristore.it

Mondadori Store is the largest network of bookstores in Italy, with over 500 points of sale operating across major cities and smaller towns alike. Functioning as active cultural hubs nationwide, the network includes directly managed and franchised Mondadori Bookstores, as well as flagship locations such as Mondadori Bookstore | MA, Mondadori Duomo, and Rizzoli Milano. Mondadori Store is also active online through the e-commerce platform Mondadoristore.it and its book club initiative.

MONDADORI BOOKSTORE MOLFETTA

Address: Via dei Portuali 12, 70056, Molfetta, BA
Opening hours: Mon – Sun: 10:00 AM – 9:00 PM
E-mail: libreria.pugliavillagemolfetta@mondadori.it
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MONDADORI BOOKSTORE TARANTO

Address: Via per Montemesola Km.10, 74123, Taranto, TA
Opening hours: Mon – Sun: 09:00 AM – 9:00 PM
E-mail: libreria.mongolfierataranto@mondadori.it
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From October 23 to 25, 2026, the Leonardo da Vinci National Museum of Science and Technology in Milan will host the ninth edition of Focus Live, the festival organized by Focus magazine dedicated to science, curiosity, and the big questions of the present. This year’s chosen theme is “Intelligences”, in the plural: an invitation to explore the many ways in which the mind, behavior, technology, and nature generate solutions, learn, communicate, and adapt.

For three days, Focus Live will bring scientists, researchers, communicators, and champions to the stage for events designed to present science in an accessible and engaging way. Attendees can follow the sessions on the Main Stage, at the Speakers’ Corner, and at the Creators’ Corner, as well as enjoy hands-on experiences in areas dedicated to interactive activities, live demonstrations, and workshops.

Among the first confirmed guests are sprinter Filippo Tortu, who will talk about the intelligence behind athletic movement; Barbara Mazzolai, a leading expert in plant-inspired robotics; pharmacologist Silvio Garattini; bioengineer and physicist Maria Chiara Carrozza; freediver Mike Maric; linguist Irene Lo Faro; and Charlie Smart Robot. Additional guests will be announced in the coming weeks, with the program continuously updated at https://live.focus.it.

Focus Live is more than just a lineup of talks. In the Experience Area, 1,600 square meters will be dedicated to interactive installations and live demonstrations, while the Open Air Lab will bring experiments directly into the Museum’s outdoor spaces. Highlights of the 2026 edition include the Podcast Studio Live, a glass box where guests will share their stories during live-recorded podcasts, which will later be available on YouTube and audio platforms.

Enhancing the experience further, the Leonardo da Vinci National Museum of Science and Technology will open some of its most beloved exhibition routes to the public during the festival. Guided tours of the Leonardo Galleries and the Space area, activities in the iLabs dedicated to sustainability and digital technologies, sessions for younger visitors in the Playlab, and the virtual reality escape game The Touch will guide participants through the Museum’s heritage and educational vision. This offering complements the festival schedule, reaffirming the Museum as a key point of reference for dialogue between science, technology, and society.

A large space will also be dedicated to the Kids Area, curated by Focus Junior. For this edition, it expands to cover two whole areas of the Cavallerizze: here, alongside activities designed to introduce children and young people to science through robotics, mathematics, and nature, workshops organized with scientific partners and sponsors will be offered alongside a large play area featuring brain teasers, mega puzzles, sudoku, and chess games.

Focus Live is created in close collaboration with the Leonardo da Vinci National Museum of Science and Technology, serving as a cultural partner and co-producer of the program. For the 2026 edition, the festival also partners with: Aeronautica Militare, Associazione Smontolab, Business&Roads, Human Technopole, IIT, Inaf, JRC (Joint Research Centre), Planetario di Muggiò, Politecnico di Torino, Scuola Superiore Sant’Anna, Think about Science, and Università Cattolica del Sacro Cuore.

The journey toward Focus Live will kick off as early as October 1 with “Waiting for Focus Live”, a preview hosted by the Veneranda Biblioteca Ambrosiana in Milan. Science communicator and journalist Massimo Polidoro will lead the audience into the mind of Leonardo da Vinci, starting from the original sheets of the Codex Atlanticus preserved in the Federiciana Hall.

This year, the “Waiting for Focus Live” program also includes a special event for younger audiences: on October 11, at the Centrale dell’Acqua in Milan, young readers of Focus Junior will get to meet Geronimo Stilton, who will be ready to present his exciting “Mission Water” (“Missione Acqua”).

• Main Partners: BYD, Eni
• Partners: Humanitas University, Jordan Oral Care
• Content Partners: AIRC, Mondadori Education, Opera San Francesco
• Technical Partner: La Lucerna Educational
• Cultural Partner: Museo Nazionale Scienza e Tecnologia Leonardo da Vinci

All information available at: https://live.focus.it

Instagram: @focus_ita

Facebook: @focus

Press Office

Goigest / goigest@goigest.com

Focus

Focus, the monthly magazine published by Mondadori Media S.p.A., is the leading brand—across its various extensions—in popular science communication in Italy. It boasts a total unique print + digital audience of over 5.3 million (source: Audicom – March 2026) and a monthly circulation of over 104,000 copies (source: ADS, January/April 2026).

Museo Nazionale Scienza e Tecnologia Leonardo da Vinci

The Leonardo da Vinci National Museum of Science and Technology is today the most important technical-scientific museum in Italy and one of the most prominent in Europe. Located in an Olivetan monastery built in the early 16th century in the heart of Milan, the Museum was founded in 1953 by engineer Guido Ucelli. Its objective is to tell the story of the “becoming of the world” starting from a unified view of culture represented by Leonardo da Vinci, to whom the Leonardo Galleries—representing its historic core identity—are dedicated. The Museum’s mission is to foster scientific citizenship: the set of knowledge and skills essential for understanding and discussing the impacts and interactions of science and technology in everyday life and with other fields of knowledge and society. Today, it is a private law Foundation supported by public institutions, with Milan’s main universities serving on its scientific council. https://www.museoscienza.org

“Secret Teens” is the new branded content project created by Webboh – Italy’s leading media brand for Gen Z – in partnership with Nuvenia, with the aim of helping to break down the taboos that still surround menstruation.

“Secret Teens” unfolds across three episodes published on Webboh’s YouTube channel in collaboration with Nuvenia’s, supported by content across the brand’s Instagram, TikTok and WhatsApp channels. The aim is to talk about menstruation openly and without embarrassment, using the language of younger generations in an authentic, judgement-free space.

Just a few days after its launch, “Secret Teens” has already delivered impressive results, once again demonstrating Webboh’s ability to develop concepts that generate both engagement and social relevance. The project has already achieved more than 16 million views across its long- and short-form content, reaching 8.5 million people.

A PYJAMA PARTY BECOMES A SAFE SPACE

“Secret Teens” takes place at a pyjama party, a familiar, reassuring setting where conversations come naturally. It’s a space where confidences are shared with ease: there is laughter, honest conversation, chats about crushes, first experiences, fears and insecurities, while the subject of menstruation also becomes part of the discussion in a completely natural way, just as it does in everyday life. The format is built around the idea of sisterhood, creating a safe space where no question is out of place and no experience is judged.

Leading the conversations is Arianna Madonna, one of Webboh’s best-known faces, joined by Viola Silvi and Cristina Perillo, two creators much loved by the community and multiple winners at the 2026 Webboh Awards, Italy’s leading awards dedicated to the creator economy. Together they create a spontaneous dynamic, with Arianna taking on the role of the “big sister”, promoting an atmosphere of trust and openness.

Through a natural style of storytelling that resonates with young girls, “Secret Teens” explores relationships, first experiences, insecurities and the small dramas of everyday life, while seamlessly weaving conversations about menstruation into the narrative without turning them into a lesson or a product message. The aim is to normalise the conversation by becoming a trusted voice that is at once approachable and recognisable for a young audience. Within this ecosystem, Nuvenia Teens period pants, developed specifically for teenage consumers, are naturally integrated into a narrative that reflects girls’ everyday lives and remains true to the tone of the project.

A BRAND INTEGRATION THAT CREATES VALUE
With “Secret Teens”, Webboh reinforces its role as an editorial partner capable of developing branded content projects that tap into the conversations that matter most to Gen Z and Gen Alpha, translating brand values into authentic content that genuinely resonates with the community.

For Nuvenia, the project represents an opportunity to become part of a conversation that is already taking place among young girls, helping to normalise discussions around menstruation through contemporary, inclusive and credible language.

The collaboration demonstrates how a brand integration built around content, rather than the product itself, can generate engagement, social relevance and a more authentic relationship with younger generations.

Link to watch “Secret Teens”.

Webboh is Italy’s leading media brand for Gen Z. Founded in 2019 and part of the Mondadori Group since 2023, it reaches 5 million people every month across its web and social channels (Source: Comscore, social incremental reach, average of the last three months) and has a community of more than 6 million followers across TikTok, Instagram, YouTube and WhatsApp. It consistently ranks among the top ten most influential Italian media outlets on social platforms and is the leading brand for Generation Z in terms of engagement and video views (source: Prima Comunicazione Top Italian Media ranking).

Today, Thursday 9 July, a new Mondadori Bookstore opens its doors in Cassino (Frosinone) at the Panorama Shopping Centre, with the aim of helping to promote culture and encourage reading.

The new Mondadori Bookstore spans 110 square metres and features a modern layout with a catalogue of 15,000 titles, ranging from great classics to best sellers, including fiction, non fiction and international titles.

“Opening this new bookshop means providing the local area with a cultural hub and offering a valuable service to the community,” said Felice Paparello, Mondadori Store franchisee, who now operates nine other bookshops across southern Lazio. “The strength and recognition of the Mondadori Store brand allow us to offer the very best in publishing, combining the personal attention of a locally managed business with the excellence of a leading national network,” Paparello concluded.

The Mondadori Bookstore in Cassino also features a number of themed areas designed to cater to readers of all ages and interests, including We are Junior, the dedicated children’s space offering educational games and illustrated books that spark the imagination through engaging stories; Just Comics, the section devoted to the ever-growing world of manga and comics; and My New Romance, the new concept created for fans of romance fiction, one of today’s most popular literary genres. The store’s offering is further complemented by a wide selection of stationery, toys, gifts, gadgets and gift cards.

The Cassino bookshop also serves readers online, keeping customers updated through its Instagram page. In addition, customers can also connect with the bookshop through the digital services available on Mondadoristore.it to check whether a book is in stock, place an order, collect it in store or have it delivered to their home. Among the services available is Zeercle, the platform that allows customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-ray discs in exchange for a gift card equivalent to the value assigned to the items, redeemable in Mondadori bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest network of bookshops, with more than 500 outlets across the country, from major cities to smaller towns. The network includes directly managed and franchised Mondadori Bookstores, as well as the company-owned Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano bookshops. Mondadori Store also operates online through its e-commerce website Mondadoristore.it and its Book Club programme.

MONDADORI BOOKSTORE

Address: Via Casilina Sud km 141.5, 03043 Cassino (FR)

Opening hours: Monday–Sunday, 9.00 am–8.30 pm
E-mail: mondadoripanoramacassino@gmail.com
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MypersonalTrainer Days is back with two full days dedicated to fitness, wellness and sport, packed with free, exclusive and spectacular workouts and experiences. On 19 and 20 September, against the stunning backdrop of Milan’s Arco della Pace, the event will return for its fifth edition, reaffirming its status as a must-attend occasion for anyone looking to make time for themselves, discover new activities and immerse themselves in an atmosphere of infectious energy. The initiative aims to replicate last year’s outstanding results. The previous edition attracted an exceptional level of participation, with more than 300 hours of activities, all selling out within just a few hours, confirming the strength of the brand on the ground as well.

Wellness Beat

Visitors will be able to create their own personalised wellness journey and discover their own Wellness Beat through a packed programme running from early morning until evening. Workouts, experiences and activities will cater for every level of ability and every passion. Wellness Beat is the central theme running throughout the event: the heartbeat that accompanies movement, the rhythm of workouts, dance, music and shared energy. It is an invitation to find balance through personalised wellbeing experiences, following the unique rhythm of body, mind and emotions.

Unmissable new experiences, all in rhythm

The weekend opens with the energising and balancing rhythm of bodyART®, presented in collaboration with YOGAESSENTIAL. This unique training experience develops endurance, strength, mobility, concentration and breath awareness through bodyweight exercises inspired by martial arts, yoga, physiotherapy and functional training. Always committed to identifying and anticipating emerging wellness trends, MypersonalTrainer is bringing bodyART® to the Arco della Pace for the very first time, following its growing popularity in the United States.

Another highlight will be the AntiGravity^® Fitness Area with Sayonara Motta. This innovative programme combines dance, pilates, acrobatics, calisthenics and yoga, delivering significant spinal decompression benefits. Using suspended hammocks, AntiGravity^® Fitness works against gravity to tone, lengthen and realign the body while improving posture, flexibility, balance and coordination, as well as helping to relax the nervous system.

The same area will also host a Yoga Therapy Stress Relief class, combining the dynamic flow of  vinyasa  yoga with the mindful use of mudras, ancient symbolic hand gestures, to help harmonise the five elements: earth, water, fire, air and ether.

Among the unmissable new additions, visitors looking to have fun and raise their heart rate will be able to try Maculelê, an Afro-Brazilian dance linked to capoeira,  as well as the new EBS  (Evolution Burn System) Kombact Burn classes, a high-intensity functional workout combining boxing and kickboxing techniques with targeted exercises to burn fat, improve endurance, and build strength and agility. The line-up also includes Tamboo and Strong Nation™, two dynamic and engaging activities.

To round off Saturday in style, the Zumba Beat Party will take over the heart of Milan with an evening of music, dancing and celebration. An unforgettable experience where wellbeing comes alive through rhythm, movement and shared enjoyment.

Football legends, expert talks and free health consultations

One  of the weekend’s most eagerly anticipated highlights will be the padel tournament featuring  football legends, taking place on Sunday 20 September in partnership with Italy Padel Tour & Bomber. A host of well-known names will compete in a series of exciting matches, including Bobo Vieri, Alessandro Matri, Nicola Amoruso, Christian Brocchi, Alessio Tacchinardi, Stefano Torrisi, Germán Denis and Tomas Locatelli.

True wellbeing comes from balancing body and mind. For this reason, MypersonalTrainer Days will once again host a programme of  talks featuring specialists, doctors, authors and leading experts. Speakers including Valerio Rosso a Giacomo Pisano (Il Socialmente Farmacista) will explore a range of important and thought-provoking health and wellbeing topics.

Prevention will also play a central role, with free medical consultations provided by specialists from CDI. Visitors will be able to book appointments in a number of areas including nutrition, physiotherapy, orthopaedics, breast health, physical medicine and rehabilitation, sleep medicine and internal medicine.

Nutritionist Laura Crugnola, journalist and author Angelica Amodei, both from Power Talent Agency, together  with dietitian Tiziano Scarparo, will also be sharing practical advice on healthy, balanced nutrition.

The fitness gurus at the heart of the event

Returning once again are some of the event’s most popular fitness personalities, including Jill Cooper, Jairo Junior, Nicolò Famiglietti and Silvia Fascians, from the Power Talent Agency roster and members of the MYPT Crew, alongside many other well-known instructors. The fifth edition will also see the return of MYPT Cross the Park with Jairo Junior, an exciting initiative combining functional training, cardio fitness and community spirit. Participants will make their way through Parco Sempione and Castello Sforzesco before returning to the Arco della Pace , creating the now-iconic wave of colourful MypersonalTrainer T-shirts ready to inspire and involve people of all ages.

Activities for children and four-legged friends

This year’s Mypersonaltrainer Days will once again host Pompieropoli, the educational experience organised by the Italian Fire Brigade for children aged three and over. Combining fun with learning, the activity concludes with every young participant receiving a certificate of participation.

There will also be plenty of space dedicated to four-legged companions thanks to the exclusive Pets Area, a dedicated wellbeing trail featuring activities designed to keep pets active, together with expert advice on their care and wellbeing.

Opportunities for brand partners

A wide range of bespoke partnership opportunities has been developed in collaboration with Mediamond and Mediaset Group’s Integrated Media Solutions unit, enabling brands to create original and engaging activations. Partner initiatives will be amplified across MypersonalTrainer’s website and social media channels through interviews, dedicated content and continuous coverage, from the teaser campaign through to live reporting and post-event highlights celebrating the most memorable moments of the weekend.

The  brands supporting this year’s event are: Ballarini, Bayer Italia, Carnidyn, Corman e Omron, Curasept, DR Automobilies, Enterogermina Gonfiore, Gran Cereale, GranTerre with the LiberaMente brand, La Piadineria, Lindahls Protein, Maalox Digestione RAPID, Mulino Caputo, Natural Trainer, Théa farma, Viteba, Yakult, and Zespri.

Ecopneus, the non-profit organisation and Italy’s leading operator for the management of end-of-life tyres (ELTs), is the event’s sustainability partner.

The event will also be supported by an integrated multimedia campaign spanning digital out-of-home (DOOH), digital and social channels.

For further information and updates:https://www.my-personaltrainer.it/

MypersonalTrainer is Mondadori Digital’s leading media brand for health, wellbeing, healthy nutrition and active lifestyles, reaching 11.5 million people every month across its website and social media channels (Source: Comscore May 2026), alongside a community of 6.6 million social media followers (Source: Comscore Shareablee and platform insights). Over the past five years, the brand has strengthened its live presence through flagship events including RiminiWellness and MypersonalTrainer Days at Milan’s Arco della Pace.

Kuehne+Nagel and Mondadori Group inaugurated today the new Fulfilment Centre in San Giorgio Bigarello, in the province of Mantua. The center, built and managed by Kuehne+Nagel, concentrates into a single facility the logistics activities previously managed in separate warehouses.

With a surface area of nearly 40,000 square meters and over 150 professionals employed, the new hub handles the distribution needs of Mondadori Education, Rizzoli Education, and D Scuola, as well as the Mondadori Group’s retail activities, ranging from physical stores and e-commerce to the Book Club (Club del Libro). The project shapes a more integrated and centralized operating model capable of making distribution flows more efficient, ensuring a more coordinated management of the assortment, and strengthening service across all sales channels.

“The Fulfilment Centre inaugurated today is the result of a collaboration built over time and a shared vision of the strategic value of logistics,” stated Eduardo Razuck, Executive Vice President Contract Logistics at Kuehne+Nagel. “We designed a hub capable of integrating expertise, technologies, and operational capacities to make distribution processes smoother, more reliable, and ready to support the evolution of the Mondadori Group’s educational and retail activities on a national scale. This investment also strengthens our commitment to the Mantua area, which features a strategic location for road and rail connections, where we continue to develop logistics solutions that generate value for clients, supply chains, and local communities.”

The new Fulfilment Centre became fully operational following a phased transition that ensured complete operational continuity of the service, consolidating its position as the country’s primary logistics hub for educational publishing. The rollout plan saw the debut of the educational sector in December 2025, followed by the integration of retail activities between March and June 2026.

“The launch of the new Fulfilment Centre represents a strategic milestone in the evolution of our distribution infrastructure,” commented Antonio Porro, CEO of the Mondadori Group. “Having a single, highly specialized center allows us to coordinate educational and retail activities more effectively, strengthening the integration between physical and digital channels and improving service quality throughout the entire supply chain. Specifically for the education sector, it means being able to rely on a punctual and dependable distribution network, capable of meeting the needs of schools, teachers, students, and families across Italy.”

Innovation and sustainability guided the design of the infrastructure, which is LEED Gold certified. The site integrates renewable energy, high-efficiency LED lighting, CO₂ emissions monitoring systems, sustainable material packaging, and solutions to reduce plastic usage throughout the operational chain.

The choice of San Giorgio Bigarello leverages a strategic position for road and rail connections and reinforces Kuehne+Nagel’s presence in the Mantua area. The agreement between Kuehne+Nagel and Mondadori Group confirms a partnership built on complementary expertise and a common goal: transforming logistics into a lever for efficiency, competitiveness, and growth for educational publishing and retail.

About Kuehne+Nagel

With over 85,000 employees at more than 1,300 locations in nearly 100 countries, the Kuehne+Nagel Group is one of the world’s leading logistics service providers. Headquartered in Switzerland and listed on the Swiss Market Index (the index of the major Swiss publicly traded companies), it is a global leader in air and sea logistics and holds strong market positions in road and integrated logistics. Supporting approximately 400,000 customers worldwide, the Group leverages its global network, logistics expertise, and data-driven insights to deliver end-to-end supply chain solutions for global companies and industries.

About Mondadori Group

The Mondadori Group – a company listed on the Euronext STAR Milan segment of Borsa Italiana – is among the leading Italian media companies, with 2025 revenues of 931.6 million euros and 2,231 employees. With a market share of 28.3%, it is the leading Italian publisher in the Trade Books market, where it operates through highly prestigious publishing houses and brands. It is also active in museum concessions, the organization of exhibitions, and the art and illustrated books sector, including internationally. With Mondadori Education, Rizzoli Education, and D Scuola, the Group holds the top position in educational publishing with a 32.5% market share, supporting students and teachers with a range of innovative textbooks and educational tools for every level and field of education. Mondadori Retail operates the most extensive network of bookstores in Italy, present throughout the country with over 500 directly managed and franchised points of sale, the Mondadoristore.it e-commerce site, and the book club formula. Furthermore, the Mondadori Group is a leader on social media and digital platforms through Mondadori Digital, featuring a unique cross-media ecosystem and a fanbase of over 137 million followers in Italy and abroad, alongside 33 million unique monthly users, complemented by a significant presence in the magazine segment with Mondadori Media.

Building on the success of the initiatives carried out in New York for Italy on Madison and in London during Clerkenwell Design Week, INTERNI renews its collaboration with the Italian Trade Agency (ICE) and arrives in Addis Ababa, Ethiopia, for Italian Smart Living 2026, scheduled from July 7 to 9 at the Ethiopian Science Museum.

The event, dedicated to Italian design, architecture, and innovation, will bring together institutions, businesses, architects, designers, investors, and stakeholders from Ethiopia and East African countries.
The objective is to promote Made in Italy and create new opportunities for dialogue and partnership in a rapidly growing market, where the construction, hospitality, and real estate sectors are undergoing a phase of profound transformation.

«Following New York and London, Addis Ababa represents a new stage in our international journey,» states Gilda Bojardi, director of INTERNI. «Being a communication partner for Italian Smart Living 2026 means contributing to the spread of Italian design culture in a highly dynamic context, where architecture and design can offer a tangible contribution to city development and the quality of living.

The exchange between different professional figures, cultures, and skills has always been one of the founding values of our magazine, and it is a precious opportunity to foster new relationships and showcase Italian expertise in global markets».
Among the central moments of the event, on Tuesday, July 7, INTERNI will curate a talk focusing on the role of design as a driver for economic, social, and cultural development.

Taking part in the debate will be architect Duccio Grassi, a leading figure in numerous projects within the residential, retail, and hospitality sectors; Professor Fasil Giorghis, professor and chair of Conservation of Urban & Architectural Heritage at the Ethiopian Institute of Architecture; entrepreneur Kanessa Muluneh, head of Coerman-Muluneh; and Debay Million, General Manager of Dar Al-Handasah (Shair and Partners) and Special Ambassador for East Africa for the UNASDG.

The meeting, moderated by Carlo Biasia, will bring together Italian and Ethiopian experts to share experiences and visions on the future of cities, sustainable design, and technological development, fostering dialogue between the Italian production system and East African partners.

The Italian Smart Living calendar also includes an exhibition area dedicated to Italian design, furniture, and finishes companies, institutional meetings, B2B matchmaking sessions with Ethiopian buyers and decision-makers, and in-depth discussions on urban sustainability, smart cities, contemporary building technologies, energy efficiency, and investment opportunities in the real estate sector.

On Wednesday, July 8, architect Duccio Grassi will hold a masterclass on Italian design aimed at students, professionals, and businesses. An international urban regeneration competition will also be launched, focusing on Merkato, the largest open-air market in Africa, aimed at promoting sustainable urban development and involving younger generations in the city’s transformation processes.

As part of the activities aimed at promoting Made in Italy, the historic Residence of the Italian Embassy in Addis Ababa will host the exhibition of the Museo del Marchio Italiano (Museum of the Italian Brand), a narrative of the evolution of the brands that have helped build the Italian identity worldwide, in a venue of great historical and symbolic value for relations between Italy and Ethiopia.
With this event, INTERNI magazine confirms its commitment to promoting design culture as a tool for dialogue between businesses, institutions, and territories, reinforcing the benchmark role it has played for years in supporting the activities of the Italian Trade Agency (ICE) to showcase and promote Italian excellence in international design and furniture markets.

GialloZafferano USA Inc., Mondadori Digital’s U.S. company managing GialloZafferano’s operations in the United States, took part for the fourth consecutive year in the Summer Fancy Food Show in New York (28–30 June, Javits Center). Now in its 70^th edition, the event is North America’s leading trade show for the specialty food industry, bringing together more than 2,400 exhibitors from 57 countries and over 32,000 trade professionals, including buyers, distributors, investors and media representatives.

The 2026 edition took place against the backdrop of the United States confirming its position as the second-largest destination market for Italian agri-food exports, and the largest outside the European Union. In 2025, Italian food and beverage exports reached a record €72.5 billion, up 5% year on year despite a challenging international environment. Within this context, the Summer Fancy Food Show serves as the leading meeting point between Italy’s finest food producers and the American distribution, retail and media sectors. GialloZafferano USA Inc. plays a key role in this ecosystem as an integrated digital and physical hub, helping Italian companies build not only a presence in the U.S. market but also a distinctive and lasting brand narrative.

“When we first attended the Fancy Food Show four years ago, our goal was to better understand this market. Today, GialloZafferano has established a permanent presence in the United States, and we are ready to help further strengthen the position of Italian companies in America by leveraging the power of a unique brand that does more than showcase Italian food. It creates meaningful connections,” said Gabriele Colasanto, Brand Director, Food Area at Mondadori Digital and CEO of GialloZafferano USA Inc.

GIALLOZAFFERANO AS MEDIA PARTNER OF THE ITALY PAVILION

This year once again, GialloZafferano served as media partner of the Italy Pavilion, alongside Universal Marketing, the Specialty Food Association‘s exclusive representative in Italy and organiser of the Italian companies’ participation at the Fancy Food Show. In 2026, the Italy Pavilion once again stood as the event’s largest international exhibition area, hosting more than 300 companies across approximately 3,000 square metres, highlighting Italy’s central role in the global specialty food sector. At the Summer Fancy Food Show in New York, GialloZafferano furthered its mission of bringing together the authentic traditions of Italian and American food culture while engaging with younger generations through the food creators of Zenzero Talent Agency—including Cooker Girl, CookwithFez and Daniele Rossi—joined by a roster of Italian American creators comprising Alessandra Ciuffo, Silvia Barban and Bilena Settepani. Together, they took centre stage in live cooking demonstrations and created original content for partner brands. Activities were amplified through GialloZafferano Loves Italy, the social media profile dedicated to international audiences, with a particular focus on the U.S. market.

GRANA PADANO: FROM THE CONSORTIUM’S STAND TO CASA GESSI

The long-standing partnership with Grana Padano continued through a programme of content, social activations and brand experiences. At the Consortium’s stand, GialloZafferano hosted daily live cooking demonstrations and edutainment sessions for the show’s B2B audience, featuring nutritionist Cassandra Lepore, who led discussions on nutrition and healthy eating. Topics that are becoming increasingly important to American consumers. GialloZafferano also served as the food media partner for a special evening at Casa Gessi—an exclusive New York venue where art, lifestyle, cuisine and cocktails came together—featuring Cooker Girl, Silvia Barban and Bilena Settepani. For the occasion, bartender Matt Maretz (Employees Only) created a signature Grana Padano cocktail especially for the event.

UNFANCY NIGHT: THE ITALIAN SIGNATURE APERITIVO WITH CESARE BATTISTI

To conclude the Summer Fancy Food Show, GialloZafferano hosted the third edition of Unfancy, the evening event that has become the go-to closing gathering for New York’s Italian food community. Conceived as an informal setting beyond the traditional trade show environment, it was designed to foster connections among brands, chefs, creators, buyers and industry professionals, in a context where food once again became an experience before a product. For its 2026 edition, the event took a significant step towards establishing its own editorial identity.

GialloZafferano entrusted the evening’s culinary programme to chef Cesare Battisti—chef and owner of Ratanà in Milan, a collaborator with GialloZafferano and Zenzero Talent Agency, and one of the most respected voices in contemporary Italian cuisine. For the occasion, he created an Italian Signature Aperitivo featuring three bespoke tasting bites, each expressing his culinary philosophy while showcasing the excellence of Italian gastronomy with authenticity and restraint for an audience of American food industry professionals. The evening was made possible thanks to the support of partner brands that shared this vision.

De Cecco—one of the most established and recognised Italian pasta brands in the U.S. market—was among the sponsors of Unfancy Night and hosted a live cooking demonstration with Silvia Barban, who prepared her own reinterpretation of Pasta alla Norma. At the Urbani Tartufi food station, chef Daniele Rossi showcased the flavour of Urbani truffles through his signature panettone and beef tartare. Ferrarelle curated the evening’s bar stations, while chef Luca Manfè created Italian-inspired toppings for the artisanal pinse by Pinsa di Marco, which joined GialloZafferano at the Fancy Food Show for the second consecutive year. Together with GialloZafferano, these brands share a commitment not only to bringing their products to the U.S., but also to promoting the cultural heritage that makes them distinctive. Held on a rooftop overlooking the New York skyline, the evening perfectly captured the spirit of the event: Italian in inspiration, New York in outlook.

The communication project was developed with the support of the Sales Marketing & Integrated Media Solutions division of Mediaset Group.

GialloZafferano is Italy’s leading food media brand. Online, one in two Italians cooks using GialloZafferano, which reaches over 21 million people every month (Comscore Social Incremental Reach, March 2026). With a fanbase of 72 million followers, it tops the global rankings for food brands on social media (source: internal analysis of Shareablee–Comscore data and social insights). Always on hand with easy recipes that anyone can make, it is available at any time of day across all channels: from the internet to social media, the app, smart devices, the magazine, books, and even local events.