2026

With the aim of helping brands navigate an increasingly fragmented digital landscape, AdKaora, the Mondadori Group’s MarTech agency, and Amilon, a leading European provider of digital gift cards and incentive technology solutions, today announced a strategic commercial partnership.

The collaboration builds on AdKaora’s approach of combining data, technology and creativity to help companies address the complexities of the digital ecosystem. Since its inception as a MarTech company, the agency has focused on transforming data into communication projects that deliver business results while remaining meaningful to consumers. Today, its offering extends beyond traditional advertising, delivering solutions that engage users across multiple everyday touchpoints. Advertising thus becomes an enabler of seamless experiences that connect the physical and digital worlds.

This vision aligns perfectly with the ideaShopping ecosystem, Amilon’s Italian shopping app. The platform uniquely brings together digital gift cards, discount coupons, loyalty cards and digital flyers from more than 15,000 retail brands and supermarket chains across Italy, covering key sectors including consumer electronics, children’s products and toy retailers.

A high-value audience: the Profile of “Future Buyers^®”
The partnership gives brands access to an exclusive audience that Amilon defines as “Future Buyers^®“: consumers with confirmed purchase intent and a very short path to conversion. The platform reaches around 5 million highly profiled users. Of these, 98% are employees aged between 25 and 54, while 100% are the primary household purchasing decision-makers. Users access the app with an average balance of €150 and typically spend 20–35% more than the value of their voucher, often opting for impulse purchases and premium products.

Davide Tran, MarTech Director at Mondadori Media and CEO & Co-Founder of AdKaora

The ability to measure performance, reach users based on their interests at the very moment they are making purchasing decisions and, above all, connect digital data with real-world behaviour provides precise audience insights and tangible performance results. Converting digital users into physical store visitors—and ultimately into customers—requires advanced drive-to-store and proximity marketing strategies integrated with channels such as Retail Media. Our agreement with Amilon and AdKaora’s integration into ideaShopping are a direct response to this need: through data analysis, we can follow the entire customer journey and transform digital interactions into concrete, measurable actions, while continuously improving the performance of future campaigns.

Lorenzo Incantalupo, Director of Content & Product Marketing at Amilon

“Our partnership with AdKaora takes Retail Media to a level that no other digital channel can replicate. Users who open the ideaShopping app already have a dedicated budget, a clear purchase intention and are actively looking for the most convenient way to shop. Reaching them at that precise moment with sponsored content seamlessly integrated into their shopping journey transforms advertising into being present exactly when purchasing decisions are made. For brands, this represents a direct, measurable and highly convertible opportunity to engage with an exclusive audience of Future Buyers^®—users who are certain to make a purchase in the near future.”

 The customer journey across the funnel: a unique, measurable and fully integrated shopping experience
The partnership is built on a technological ecosystem in which the entire customer journey unfolds seamlessly within the app, covering every stage of the marketing funnel. Users are guided smoothly from the initial discovery of promotional offers to viewing product details, activating coupons and planning their next in-store visit. For brands and retailers, every step of this journey is fully traceable and measurable, providing complete visibility into campaign performance.

The partnership’s key differentiator lies in its ability to deliver native, non-intrusive advertising precisely when consumers are evaluating their shopping options. At the heart of this synergy is the “Flyers” section of the ideaShopping app, one of the platform’s highest-engagement entry points. Within this space, AdKaora has introduced two native placements dedicated to digital flyers: an advanced promotional content aggregator that leverages integrated geolocation technology to deliver retail catalogues relevant to each user’s location.

This approach fundamentally transforms the in-app shopping experience. ideaShopping was designed as a digital shopping and employee engagement platform, enabling companies to provide fringe benefits that employees can convert into gift cards within the app, while also giving them access to additional savings tools such as discount coupons and digital flyers. By integrating brand promotions seamlessly into this decisive stage of the shopping journey, the traditional Drive-to-Store model evolves into an instant Drive-to-Buy experience. Since the platform’s audience largely consists of gift card holders with pre-allocated spending budgets and a strong propensity to purchase, retailers benefit from an audience whose purchase intent is significantly higher than the market average.

For years, it hashelped millions of Italians find a solution to the daily dilemma: “What shall we cook tonight?” Now GialloZafferano, Italy’s leading food media brand, is taking it a step further and also answering the question: “Where shall we go to eat?”

This development has led to GialloZafferano Ristoranti, a digital platform (available on its dedicated website and via an app) designed to map, compare and consolidate reviews of Italian restaurants.

It is not just a guide, but a reference tool that brings together reviews from 15 industry sources, analysing them using over a hundred criteria.

The aim? To provide a transparent, objective and comparable assessment to find the right restaurant in your preferred area and at your desired price.

“GialloZafferano has always helped people make better choices in the kitchen. With GialloZafferano Ristoranti, we are extending this mission to the world of dining out. We have selected 15 sources written in different languages and compiled them into a single, transparent and accessible index. Not just another restaurant guide, but a useful tool to help you get your bearings. This is the sort of innovation we want to bring to people,” commented Andrea Santagata, CEO of Mondadori Digital.

GZ Score: a composite index that measures quality

GialloZafferano Ristoranti creates a unified system for analysing some of the most authoritative Italian and international sources in the culinary field, ranging from major historical guides to leading global rankings, as well as user-review portals.

The new GialloZafferano platformis based on a proprietary algorithm that analyses public reviews of around 10,000 restaurants, highlighting the top 5,000restaurants in Italy based on the quality of the reviews they have received.

Since each guide uses different rating systems –such as stars, forks, scores or rankings – the GialloZafferano algorithm converts all ratings into a common metric through three main steps:

• mapping and normalizing the ratings;
• assigning an authority coefficient to the various sources;
• calculating a final score that combines the quantity and quality of the ratings received.

The GZ Score is expressed on a scale from 6 to 10 with one decimal place and each position in the ranking is unique. 10 is the highest score displayed on the app and the website: where it appears, the ranking of restaurants is determined by an even more detailed underlying score.

The Top 10 and the map of widespread excellence

The GialloZafferano Ristoranti Top 10 showcases the best of Italian cuisine:

1. Osteria Francescana (Modena)
2. Uliassi (Senigallia, AN)
3. Piazza Duomo (Alba, CN)
4. Reale (Castel di Sangro, AQ)
5. Le Calandre (Rubano, PD)
6. Villa Crespi (Orta San Giulio, NO)
7. La Pergola at the Hotel Rome Cavalieri (Rome)
8. Enoteca Pinchiorri (Florence)
9. Da Vittorio (Brusaporto, BG)
10. 12 Apostoli (Verona)

At the top of the national rankings for GialloZafferano Restaurants is the Osteria Francescana (Modena), followed on the podium by Uliassi (Senigallia) and Piazza Duomo (Alba).

Geographically, the distribution of the top 100 across regions is led by Lombardy (19%), followed by Lazio (12%) and Piedmont (10%), then Tuscany, Campania and Veneto, all at 9%.

The 100 best Italian restaurants are spread across over 70 cities. While Rome and Milan lead the Top 100 list with 10 restaurants each, the most striking statistic is that 80% of Italy’s culinary excellence is found outside the two main cities.

Badges: value for money and”featured” venues

The platform introduces two special awards to guide customers:

• GZ Smile (Best value for money): the top spot goes to Trippa (Milan). The Top 10 Smile spans the whole of Italy: Consorzio (Turin), Trattoria da Amerigo 1934 (Savigno, BO), La Brinca (Ne, GE), Lo Stuzzichino (Sant’Agata sui Due Golfi, NA), Al Cambio (Bologna), Antichi Sapori (Montegrosso, BAT), Ristorante Cacciatori (Cartosio, AL), SantoPalato (Rome) and Sora Maria e Arcangelo (Olevano Romano, RM). The badge highlights the strength of the province and its smaller towns.

• Featured (current trends): dedicated to the brands attracting the most attention from critics and the public. The leading names include: Madonnina del Pescatore (Marzocca, AN), Duomo (Ragusa), Il Pagliaccio (Rome), Seta by Antonio Guida (Milan), D’O (Cornaredo, MI), Torre del Saracino (Vico Equense, NA), Agli Amici dal 1887 (Godia, UD), Glam Enrico Bartolini (Venice), L’Argine a Vencò (Dolegna del Collio, GO) and DaGorini (San Piero in Bagno, FC).

GialloZafferano is Italy’s leading food media brand. Online, one in two Italians cooks using GialloZafferano, which reaches over 21 million people every month (Comscore Social Incremental Reach, March 2026). With a fanbase of 72 million followers, it tops the global rankings for food brands on social media (source: internal analysis of Shareablee–Comscore data and social insights). Always on hand with easy recipes that anyone can make, it is available at any time of day across all channels: from the internet to social media, the app, smart devices, the magazine, books, and even local events.

On Thursday 18 June, Mondadori Store, Italy’s largest network of bookshops, will open in Bari. A new venue dedicated to books and entertainment. The event is expected to be attended by the President of the Apulia Region, Antonio Decaro, the city Mayor, Vito Leccese, as well as the Regional Councillor for Culture and the Regional Councillor for Local Development.

Covering approximately 70 square metres and featuring a modern layout, the new Mondadori Bookstore has been designed to meet the needs of readers of all ages, with the aim of promoting culture and encouraging reading. Customers visiting the store at Via Gaetano Salvemini 62 will be welcomed by a team of passionate booksellers and a catalogue of 6,000 titles, ranging from literary classics to bestsellers, including fiction, non-fiction and general-interest books.

“Opening a bookshop is, above all, an act of love for the community, and with this new opening we want to give the neighbourhood a space for reflection, discovery and connection,” said Marco Amoruso, a Mondadori Store franchisee. “We firmly believe that bookshops are the lungs of a city: vibrant places where the stories on the shelves meet the people in the streets,” he added.

The bookshop features all the latest releases, alongside dedicated themed areas designed to cater to every reader’s interests, including We are Junior, , a space for younger readers featuring educational games and illustrated books; Just Comics, dedicated to manga and graphic novels; and My New Romance, the new concept area for fans of romance fiction, one of today’s most popular literary genres. The store’s offering is further enhanced by a selection of books in their original language, as well as a wide range of stationery, toys, gadgets and gift cards. The bookshop will also host a number of events and initiatives involving local schools and institutions.

The Mondadori Bookstore in Bari also caters to onlinereaders, where they can stay up to date via its Instagram and Facebook pages. In addition, through the digital services available on  Mondadoristore.it, they can check a book’s availability, place an order, collect it in store or have it delivered to their home. Among the services available is Zeercle, the platform that allows customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-ray discs in exchange for a gift card equivalent to the value assigned to the items, redeemable in Mondadori bookshops and onmondadoristore.it

Mondadori Stores Italy’s largest bookshop network, with more than 500 stores located in cities and towns across the country. The network includes directly managed and franchised Mondadori Bookstores, as well as the company-owned Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano bookshops. Mondadori Store also operates online through its e-commerce website Mondadoristore.it and its Book Club programme.

MONDADORI BOOKSTORE
Address: Via Gaetano Salvemini 62, 70125, Bari, BA
Phone: 370.1414119
Monday–Saturday 9:00 a.m.–8:00 p.m. / Sunday 9:00 a.m.–1:00 p.m.
E-mail: mondadoribarisalvemini@gmail.com
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Studenti presents the results of its survey on the 2026 State Finals: in the age of AI and deskilling, Generation Z continues to believe in education, but increasingly evaluates university and training in terms of transferable skills and return on investment.

This is what emerges from the survey conducted by Studenti, Mondadori Digital’s leading media brand in Italy in the digital education sector, with the support of the Sylla Research Institute. The survey involved the Studenti community and a sample of high school seniors (selected through a national online panel using the CAWI method) to analyse the expectations, concerns and outlook of Generation Z on the eve of the 2026 State Exam.

THE DEGREE IS NO LONGER A GUARANTEE: EDUCATION YES, BUT WITH A “RETURN ON INVESTMENT”

The findings reveal a profound cultural shift. Only 28.8% of students consider a university degree to be the most reliable path for building their professional future, while 60.3% believe that the value of university depends on the degree course chosen: some are still seen as a worthwhile investment, while others are perceived as offering limited value in the job market.

A minority are already looking at alternatives such as ITS programmes and vocational pathways (5.5%), immediate entry into the workforce (4.1%) or entrepreneurship (1.4%).

This does not reflect a lack of confidence in education. On the contrary, young people continue to recognise the value of learning, but expect it to deliver tangible results. In other words, a degree is no longer considered a value in itself, but rather a tool to be assessed on the basis of the return it can generate over time.

“The findings portray a generation that has internalised market logic long before actually encountering the market itself. This is not cynicism: it is an adaptive response to a context in which uncertainty is structural. The challenge for the education system is to provide not only technical skills, but also the ability to navigate change,” commented Alfonso Brunetti, Research Director at Sylla.

THE DESKILLING EFFECT: AI DOES NOT CAUSE CONCERN, BUT THE FEAR OF BECOMING OBSOLETE DOES

While artificial intelligence has become an integral part of students’ daily study routines — with 64% of respondents using AI to prepare for the State Finals — their main concern is the impact that emerging technologies could have on the long-term relevance of their skills. Young people are entering a labour market in which professions, roles and required knowledge are evolving at an increasingly rapid pace.

This is also confirmed by the voices of Studenti’s WhatsApp community: 8 out of 10 respondents say they are at least somewhat concerned about deskilling, namely the risk that automation and AI could make skills currently considered essential obsolete. Only 20% believe that technology will mainly create new opportunities for those who know how to make the best use of it.

Behind this concern lies a form of FOBO (Fear Of Becoming Obsolete): the fear that skills and educational pathways may lose value more quickly than in the past. For this reason, Generation Z is approaching education with growing pragmatism, favouring pathways that can guarantee continuous learning, adaptability and employability.

THE GEN Z PARADOX: EDUCATED BUT NOT READY FOR ADULT LIFE

The picture that emerges is also that of a generation that is aware, yet fragile when it comes to practical matters. Only 20% of students feel completely autonomous in managing the practical aspects of adult life, such as filling out documents, dealing with bureaucracy, managing contracts or preparing for a job interview.

By contrast, 80% admit they do not feel fully prepared: 48% describe themselves as only partially autonomous, 26.7% believe school has not adequately prepared them, and 5.3% still prefer to delegate these responsibilities entirely.

When asked which skill school has failed to teach but will be most useful in life, responses converge on highly practical areas: financial education and money management (around 30% of responses), bureaucracy and practical life skills (22%), entering the workforce (18%), psychological skills and emotional management (15%), and personal guidance and orientation (10%).

STUDENTI+, THE NEW PERSONAL PLATFORM TO PREPARE FOR STATE FINALS

To coincide with State Finals, Studenti is launching the new Studenti+ personal area to help young people organise their studies and revise in a simpler and more effective way, including in preparation for exams. Thanks to AI, users can upload notes and learning materials and transform them into interactive revision tools such as summaries, concept maps, flashcards, quizzes and Q&A content, bringing everything together in one place.

Studenti is Mondadori Digital’s leading media brand in Italy in the digital education category, with 3.1 million unique web and social users (Source: Comscore, April 2026). It is a reference point for younger generations both at school and beyond, thanks to a dynamic and constantly evolving editorial offering characterised by innovative language and content. this let Studenti reach 1.2 million followers on social media — including TikTok, YouTube, and WhatsApp — where students can access guides and tutorials to prepare for exams, receive support to navigate their educational and professional future, and find resources to make the most of their student experience in every respect, including personal wellbeing.

The Sylla Research Institute specialises in the design and delivery of market research studies. Its Scientific Director is Professor Furio Camillo.

The historic Mosca Bookshop in Patti (Messina) is celebrating 50 years of business and has joined the Mondadori Store network following a complete renovation.

New spaces, same values. For three generations, the bookshop has been a landmark for local readers and book lovers. It now welcomes customers into a more modern and inviting environment, designed to appeal to the widest possible audience.

The inauguration took place on Saturday 30 May, Sunday 31 and Monday 1 June, with special activities for customers, who also received an exclusive commemorative gift marking the anniversary. Visitors were welcomed by the bookshop team and a catalogue of around 7,000 titles, ranging from literary classics to bestsellers, including fiction, non-fiction, local publishing and educational titles.

“Together with Mondadori Store, we are taking a new step forward while remaining true to the path that Mosca Bookshop has followed for the past 50 years. We are delighted to have found a partner that meets our needs and enables us to strengthen our business while continuing our mission of promoting culture and preserving our long-standing connection with the local community and the Nebrodi area,”said Federico Mosca, a Mondadori Store franchisee who also manages another bookshop in Sant’Agata and an independent bookshop in Capo d’Orlando, all within a 45-kilometre radius.

Covering an area of 250 square metres, Mosca Bookshop features all the latest releases alongside dedicated themed areas developed by Mondadori Store to cater to every type of reader. These include We are Junior,  a space for younger readers featuring educational games and illustrated books; Just Comics, dedicated to manga and graphic novels; and My New Romance, the new concept area for fans of romance fiction, one of today’s most popular literary genres. The store also offers a wide selection of stationery, toys, gadgets and gift cards.

Mosca Bookshop alsoserves readers online, keeping customers updated through its Instagram and Facebook pages. Customers can also contact the bookshop through the digital services available on Mondadoristore.it  to check a book’s availability. In addition, the bookshop offers telephone ordering services. Available services also include Zeercle, which allows customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-ray discs in exchange for a gift card equivalent to the value of the items, redeemable in Mondadori bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest bookshop network, with more than 500 stores located in cities and towns across the country. The network includes directly managed and franchised Mondadori Bookstores, as well as the company-owned Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano bookshops. Mondadori Store also operates online through its e-commerce website Mondadoristore.it and its Book Club programme.

MONDADORI BOOKSTORE

Address: Corso Matteotti 1, 98066, Patti, Messina
Opening hours: Monday–Saturday, 9:00 a.m.–1:00 p.m. / 4:00 p.m.–8:00 p.m.

Tel: 0941.22708

E-mail: libreriamoscapatti@gmail.com
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Tomorrow, Saturday 6 June, Mondadori Store, Italy’s largest network of bookshops, will inaugurate at  6.00 pm a new space dedicated to books and entertainment in Pozzuoli’s historic centre (Naples), at 97 Corso della Repubblica.

Covering 90 square metres and featuring a modern layout, the new Mondadori Bookstore in Pozzuoli has been designed to offer visitors an immersive, high-quality experience. Readers will be welcomed by the store’s passionate booksellers and a selection of more than 12,000 titles, ranging from great classics to bestsellers across fiction, non-fiction, general interest and international publications.

“Our bookshop aims to be more than simply a place where customers can buy books and receive recommendations.We want it to become a cultural reference point for the local community: an open and welcoming space that encourages connection, sharing and the pleasure of reading.” said Antonio Verderame, a Mondadori Store affiliate who has been working in the book sector for more than seven years and now manages 14 bookshops across Italy. Our goal is to offer something for everyone, from regular readers to those who step inside simply out of curiosity,” he added.

Pozzuoli’s Mondadori Bookstore stocks all the latest releases and features dedicated themed areas designed to cater to every reader’s tastes, including We are Junior , a space for younger readers offering educational games and illustrated books to spark their imagination; Just Comics, dedicated to the world of manga and graphic novels; and My New Romance, a new concept for readers who love romance, one of the most popular literary genres of the moment. The store also offers a wide selection of stationery, toys, gadgets and gift cards. The bookshop will also host a variety of initiatives, including book clubs, literary events, discussions on literature, themed evenings and creative workshops for children.

The Mondadori Bookstore in Pozzuoli also serves readers online: customers can stay up to date through its Instagram and Facebook pages. Customers can also use the digital services available on Mondadoristore.it to check availability, place orders, collect in store or arrange home delivery.

Among the services available is Zeercle, the platform that enables customers to sell books, as well as CDs, vinyl records, physical video games, DVDs and Blu-ray discs, in exchange for a gift card corresponding to the assessed value of the items, redeemable in Mondadori bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest network of bookshops, with more than 500 outlets across the country, from major cities to smaller towns. A nationwide cultural presence, the network operates under the Mondadori Bookstore brand through both directly managed and franchised stores, alongside company-owned bookshops including Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce website Mondadoristore.it and its book club offering.

MONDADORI BOOKSTORE

Address: Corso della Repubblica 97, 80078, Pozzuoli, NA
Opening hours: Monday to Sunday, 9:00am–1:00pm and 4:30pm–8:30pm

Tel: 081.3651747
E-mail: mondadoribookstorepozzuoli@gmail.com
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Mondadori Digital’s development plan is built around three key growth drivers: a targeted M&A strategy, the native integration of Artificial Intelligence, and a strong focus on international expansion. These are the three growth drivers at the heart of Mondadori Digital’s development plan, the newly established Mondadori Group company dedicated to technological innovation, MarTech and AI. 

The new digital company enters the market with 2025 pro forma revenues of more than €100 million and EBITDA exceeding €20 million, backed by the success of a unique cross-media ecosystem with a fanbase of over 137 million followers across Italy and international markets, and 33 million monthly unique users. 

The company has built a distinctive identity that positions it as the publisher of Italy’s leading excellence brands, thanks to its leadership across some of the most representative and high-value Made in Italy verticals: food, design, wellness and lifestyle. This leadership is supported by market-leading editorial brands, highly engaged communities and advanced digital monetisation capabilities.

“Mondadori Digital is tangible proof of the Mondadori Group’s ability to grow by creating new businesses of value, as we have successfully done in other sectors, including Education,” said Antonio Porro, Chief Executive Officer of the Mondadori Group. “We began investing in digital several years ago, guided by the long-term vision of our Chair and shareholder, Marina Berlusconi. We have pursued that strategy with determination, transforming Mondadori Digital into an independent business and a market leader. Today, the company represents not only a strong business in its own right, but also a hub for experimentation and innovation, enabling us to test cutting-edge solutions in real-world settings before extending them across the wider organisation,” continued Porro. “Looking to the future, our objective is to further accelerate its development.” he concluded.

The company’s growth journey, competitive positioning and strategic vision were presented by Andrea Santagata, Chief Executive Officer of Mondadori Digital, together with Stefano Argiolas, Chief AI Officer of the Mondadori Group, and Ferdinando Napoli, Chief Executive Officer of Edilportale. The event concluded with remarks from Antonio Porro, Chief Executive Officer of the Mondadori Group. 

A UNIQUE MODEL IN ITALY’S PUBLISHING LANDSCAPE
In an environment increasingly shaped by the evolution of distribution models and content production methods, Mondadori Digital is positioned as one of Europe’s leading digital and social publishing players, and one of the best-structured operators to capitalise on the sector’s ongoing transformation.

“The publishing industry is undergoing profound transformation: formats are evolving, communication channels are multiplying, audience relationships are shifting, and the very role of content is being redefined. Mondadori Digital was created precisely to interpret this evolution through an approach that combines editorial expertise, technological innovation and a strong focus on people,” said Andrea Santagata, Chief Executive Officer of Mondadori Digital. “Our goal is to establish the company as a key reference point within the Italian and international digital ecosystem, enhancing its editorial and cultural heritage through technological innovation, AI and new forms of communication.” From this perspective, we position ourselves as the leading consolidator of Italy’s digital market, leveraging a new, scalable and distinctive business model built around vertical communities and MarTech capabilities,” added Santagata. Supporting this vision are both our strong acquisition track record over the past five years and our belonging to the Mondadori Group, which provides us with strategic credibility and significant investment capacity.” Santagata concluded.

Mondadori Digital’s activities are based on the multi-platform production and distribution of proprietary content capable of engaging high-value audiences, generating monetisation opportunities through premium video advertising, branded content, influencer and creator marketing, as well as an advanced suite of full-funnel MarTech services.

The value creation model combines human capital, editorial teams, creators and communities, with AI-enabled processes; leading editorial brands with scalable technological infrastructures for data optimisation and advertising campaign management; and the selective expansion of the model into key markets. It also operates as a native hub for the management and enhancement of top digital talent, with the ability to identify, integrate and accelerate high-potential, complementary businesses.

ARTIFICIAL INTELLIGENCE AS A STRATEGIC DRIVER
Mondadori Digital’s approach to AI is based on two key pillars: 

• product development;

• business model innovation. 

Artificial intelligence is therefore integrated into editorial workflows, distribution processes and monetisation activities. This approach has enabled Mondadori Digital to develop a range of innovations, including AI chatbots for marketing and performance, AI tools supporting editorial activities, and an AI-powered search engine for Archiproducts.

FIVE YEARS OF GROWTH AND FUTURE OUTLOOK
Building on five years of continuous innovation and value creation, Mondadori Digital aims to expand its portfolio through targeted acquisitions of talent, expertise and innovative businesses, in line with the Mondadori Group’s development strategy aimed at strengthening its digital presence.

A recent example is the acquisition of a majority stake in Edilportale.com, Italy’s leading digital platform for architecture and construction. Among the company’s key assets is Archiproducts, a leading European ecosystem in design and interior architecture. The acquisition represents a strategic milestone in strengthening Mondadori Digital’s position in the design vertical, accelerating its international growth path and expanding its product and service offering, while enhancing industrial, editorial and commercial synergies across the entire value chain. At the same time, Mondadori Digital will continue to invest in MarTech and AdTech activities, leveraging proprietary technologies, AI-driven solutions and conversational and performance marketing tools, with the aim of developing new models of engagement, lead generation and digital monetisation. Notably, one of the most recent steps to strengthen the MarTech offering has been the merger of Hej! into the digital company AdKaora. This operation has strategically transformed the two entities into a single operating company and market leader, supported by a highly specialised technological hub for full-funnel digital solutions: from brand awareness to lead generation through to final conversion. 

INTERNATIONAL EXPANSION
Mondadori Digital is closely focused on international markets, which today account for 15–20% of its total revenues. The company’s international expansion began with its presence in Spain through AdKaora Iberia, which generates 25% of the digital company’s total turnover, demonstrating the scalability of its business model across markets.

A further step in its overseas development was the establishment, last March, of GialloZafferano USA Inc.

Completing the picture is Archiproducts, a global benchmark in the development of content, services and platforms for professionals and companies in the architecture, design and construction sectors. 

A record-breaking edition of RiminiWellness 2026 for MypersonalTrainer, Mondadori Digital’s leading health, fitness and wellness media brand, which also celebrated its twentieth anniversary, a significant landmark in the brand’s history.

From 28 to 31 May, MypersonalTrainer once again took the spotlight for the fifth consecutive year at the international event dedicated to the entire wellness ecosystem. The MypersonalTrainer & Cross Cardio Stage became, for four days, a high-energy space devoted to movement, community and the latest fitness trends, hosting more than 50 hours of non-stop workouts for an increasingly engaged audience.

The live success was matched by outstanding results across the brand’s social channels, generating 20 million total impressions and confirming the strength of a community that continues to grow in size, engagement and reach.

“The results achieved this year, as we celebrated both the twentieth anniversary of MypersonalTrainer and the twentieth edition of RiminiWellness, have been truly extraordinary and reflect the incredible bond we have built with our loyal community over the years. “The event was completely sold out, with more than 5,000 participants who quite literally turned RiminiWellness fluorescent yellow as they worked out with us on stage. We also achieved excellent advertising results, thanks to the support of four outstanding brand partners representing key areas of our identity: food, health, beauty and sports drinks. Once again, MypersonalTrainer has confirmed its role as a strategic partner of RiminiWellness”, concluded Daniela Cerrato, CMO of Mondadori Digital.

A sold-out stage and a community that turned RiminiWellness fluorescent yellow

The public response was exceptional once again this year. More than 5,000 participants took part in MypersonalTrainer’s live activities, training on stage and helping create a vibrant wave of fluorescent yellow throughout the event.

Visitors were engaged throughout the four-day programme, which featured a continuous schedule of workouts designed to appeal to a wide range of audiences, from functional training enthusiasts to those seeking more mindful and fluid disciplines. Alongside the Cross Cardio formats, participants were able to experience emerging fitness trends such as Mobility Experience, Pilates Ignite and Fluid Motion, as well as the major new addition for 2026: Tamboo, an explosive mix of energy, movement, percussion and music delivering a high-adrenaline workout experience.

Among the most popular faces from the MypersonalTrainer community appearing on stage were: Nicolò Famiglietti and Silvia Fascians from the MYPT Crew and the Power Talent Agency roster, Giorgio Pallikunnel, Monia Di Cocco and Roberta Vanzella, together with Jairo Junior and the Cross Cardio trainers.

Activities with brand partners

MypersonalTrainer also delivered a series of on-site activations and social storytelling initiatives in collaboration with Integrated Media Solutions, Mediamond’s division dedicated to special projects. The initiative generated highly positive advertising results.

GranCereale Protein+ and Zambon Monurelle Ferro Naturale served as title sponsors of the MypersonalTrainer stage. Their dedicated stands, positioned alongside the stage, welcomed visitors with brand activations and product sampling opportunities.

Vichy: Together with Beauty Editor Vera Grassia, MypersonalTrainer shared Vichy’s RiminiWellness experience across its social channels and hosted an expert talk, “Wellbeing In & Out: The Science of Collagen”, at the Vichy stand.

Powerade Hydro Active: at the Powerade Hydro Active Pilates Stage, Silvia Fascians, part of both Power Talent and the MYPT Crew, led a Pilates class. Through dedicated social coverage, she also showcased the experiential activities organised by the brand at RiminiWellness to support the launch of the new Powerade Hydro Active functional beverage: transparent, enriched with B vitamins and sugar-free.

Twenty years of MypersonalTrainer and RiminiWellness: a double anniversary dedicated to wellbeing

MypersonalTrainer’s presence, as media partner of RiminiWellness for the fifth consecutive year, was a perfect fit for the twentieth edition of the event, in a particularly symbolic year that also marks the twentieth anniversary of MypersonalTrainer itself.

Founded as a digital project dedicated to health and wellbeing, the media brand has spent two decades building a strong relationship with millions of people, evolving into a multi-channel platform that combines editorial authority with social media, video content, live events and community experiences. As a result, RiminiWellness’s 2026 edition not only represents celebration of a double anniversary, but also a new achievement in MypersonalTrainer’s journey: confirming its leadership, built on the strength of its community, the quality of its content and its ability to turn wellbeing into a shared experience.

See you in Milan in September for MypersonalTrainer Days

At RiminiWellness, MypersonalTrainer announced the fifth edition of MypersonalTrainer Days, scheduled for 19–20 September at Arco della Pace in Milan: a weekend packed with free fitness, health and wellness activities, featuring interactive experiences, experiential corners and appearances by leading sports personalities, special guests and fitfluencers.

MypersonalTrainer is Mondadori Digital’s leading media brand in the fields of health, wellbeing and healthy, sport-oriented nutrition, reaching 10 million people each month across web and social channels (Source: Comscore) and counting more than 6.6 million social media followers (Source: Comscore Shareablee and social insights). For the past five years, the brand has maintained a strong live presence through annual events including RiminiWellness and the MypersonalTrainer Days event at Milan’s Arco della Pace.

Cross Cardio^® is a functional training system founded in 2015 by physiotherapist and group fitness trainer Jairo Junior. MypersonalTrainer has collaborated with the programme for many years across a range of initiatives and events, both live and digital.

From Friday 5 to Sunday 7 June, children, families, teachers and education professionals will be able to take part free of charge in a wide range of events, talks, workshops, concerts and stand-up comedy at Edufest, the Education Festival.

The event, one of the leading education festivals in Italy, takes place in the park and inside Villa Ghirlanda in Cinisello Balsamo, in the province of Milan. The event, conceived and organised by Progetto A and Orsa, and curated by Roberto Prencipe and Alessandro Quattrino, is fully backed by the Municipality of Cinisello Balsamo, which is proud to confirm its position for the third consecutive year as a national reference point for educational culture and a vibrant space for community engagement.

Eros Giampiero Ferri, President of Progetto A and Orsa, explains: “Schools, families and society are now called upon to redefine the boundaries between rules and freedom, between what is normative and what is divergent. In this encounter between generations and different perspectives, boundaries are no longer fixed lines, but living spaces for dialogue. Edufest 2026 will feature some of the most influential voices in contemporary culture, opening new pathways of thought on how we grow, teach and live together.”

The guiding theme of the 2026 edition is ‘Boundaries’, understood not as fixed lines but as living spaces for exchange, redefining the limits between rules and freedom, between norms and divergence.

Within this framework of transformation comes the partnership with Rizzoli Education, as a supporting sponsor of the event. The education publishing house of the Mondadori Group has chosen Edufest as a national platform to expand the reach of PariPasso, its research project on teaching and learning practices focused on inclusive education. PariPasso was created to respond in a concrete and systemic way to the challenges of inclusion in increasingly diverse classrooms. Validated by a scientific committee of experts, including psychologist Giorgia Ortu La Barbera, Prof. Roberto Trinchero of the University of Turin, Fondazione Bullone, Centro Leonardo and Fondazione Mondo Digitale ETS – PariPasso guides the publishing house’s educational works for primary and lower secondary schools. The project is based on a true Manifesto which states that there is no such thing as a separate “inclusive” teaching approach distinct from “traditional” teaching, and promotes the use of technology and personalised approaches to ensure educational success for every student.

Alongside innovations introduced in textbooks, this year the publisher’s free educational offering has actively supported teachers and families through an ecosystem of live streaming events and in-depth articles. The programme has addressed some of today’s most pressing educational challenges, from tackling bullying and gender stereotypes to managing ADHD and autism, as well as assessment, career guidance and the responsible integration of AI and new technologies.

Within the Edufest framework, PariPasso further expands its reach, offering schools new inspiration and practical tools to address the challenge of inclusion.

Edufest 2026 programme

The festival will feature some of the most influential voices in contemporary culture.

• Friday 5 June: at 6.00 pm institutional opening hosted by journalist Valeria Ciardiello with internationally renowned writer and essayist Alessandro D’Avenia. This will be followed by a sharp comedy monologue by Stefano Rapone.
• Saturday 6 June: at 10.00 am, discussion on the boundaries of the school system with Gigi De Palo, Suor Anna Monia Alfieri, Marco Erba, Franco Nembrini, Fabio Marchisio, Raffaele Mantegazza and Erika Poli.
  From 3.00 pm, focus shifts to “The boundaries of adolescence” with a reading by Matteo Lancini and Sara Lazzaro, followed by contributions from Stefania Andreoli and Michele Viana, concluding with a keynote lecture by philosopher and psychoanalyst Massimo Recalcati. In the evening, music by Leonardo De Andreis (Sanremo Young 2026) and comedy by Antonio Ornano.
• Sunday 7 June: at 10.00 am, a World Café dedicated to educational relationships with Emily Mignanelli, Luca Mazzucchelli, Alberto Pellai and Elena Soppelsa.
  At 3.00 pm, a journey exploring “Overstepping boundaries” and freedom with Tonino Cantelmi, Stefano Rossi and physicist and professor Vincenzo Schettini. The festival closes at 6.00 pm with a performance by comedian and teacher Filippo Caccamo.

Workshops and teacher training

Alongside the main panels, afternoon “Breakout Sessions” will offer workshops in the park, seminars and participatory meetings. The entire Edufest programme is accredited on the S.O.F.I.A. platform of the Italian Ministry of Education and Merit for teacher training hours, aligning with the educational commitment that Rizzoli Education also promotes through its channels and the HUB Scuola platform.

Against the backdrop of talks, Villa Ghirlanda will become a large open-air laboratory: more than 100 free activities and performances (painting, science experiments, virtual reality, sports and role-playing games) curated by 70 partners and third-sector organisations will animate the weekend for children and families.

Patronage and Media Partners

The event is endorsed by: Regione Lombardia, Metropolitan City of Milan, the municipalities of Cinisello Balsamo, Bresso, Cusano Milanino, Cormano, Monza, Brugherio, Cologno Monzese, Sesto San Giovanni and Paderno Dugnano, Fondazione Cariplo, UNICEF, IPIS Insieme per il Sociale and ANCI Lombardia. Media partners include: Rai for sustainability, Repubblica Mondo solidale, Il Giorno, Metropolis, NordMilano24, Dire Fare Insegnare and ZeroSeiUp.

Information and contacts:

• Official Festival website: edufest.it
• To learn more about Rizzoli Education’s PariPasso inclusion project: rizzolieducation.it/paripasso

On Wednesday 3 June, Mondadori Store, Italy’s largest network of bookshops, will open a new store in the Lazio region, in the historic centre of Grottaferrata (Rome).

With a surface area of approximately 80 square metres and a catalogue of over 7,000 titles, the new Mondadori Bookstore is set to become a key destination for readers and entertainment enthusiasts. The store, which will be inaugurated in the presence of the public and local authorities, spans everything from literary classics to bestsellers in both fiction and non-fiction, Italian and international, offering an innovative and engaging shopping experience.

“In an era dominated by digital commerce, the opening of this bookshop represents a strong signal for the Grottaferrata community: not just a retail space, but a cultural salon designed to slow down the pace of everyday life,” say Luca Russillo and Federica Poggi, Mondadori Store franchise partners who have worked in the book sector for over 30 years and currently manage four other bookshops: Mondadori Bookstore in Rome on Via Tuscolana, at the Le Terrazze Shopping Centre on Via di Casal Palocco and the Tor Vergata Shopping Centre on Viale Luigi Schiavonetti, and the summer temporary store in Marina di Camerota (SA). “Grottaferrata is a city that loves culture and deserves a space for gathering, where books act as a bridge between people,” Russillo and Poggi concluded.

The Mondadori Store bookshop in Grottaferrata will feature all the latest releases, with dedicated thematic areas designed to meet the tastes of all readers, including We are Junior, a space for younger readers featuring educational games and illustrated books designed to spark imagination through engaging stories; Just Comics, dedicated to the manga and comics phenomenon; and My New Romance, a concept aimed at fans of romance fiction, one of today’s most popular literary genres. The store will also offer a wide range of stationery, toys, gadgets, gift cards and gift boxes. The bookshop will also host a range of events and initiatives, including book presentations, book signings and collaborations with local cultural organisations.

The Mondadori Bookstore in Grottaferrata will also cater to readers online. Customers will be able to stay updated via its Instagram and Facebook pages. They will also be able to access digital services through Mondadoristore.it to check book availability, place orders, collect in-store or have products delivered to their home. Services also include Zeercle, which allows customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-rays in exchange for a gift card equivalent to the value of the items, redeemable in bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest network of bookshops, with more than 500 outlets across the country, from major cities to smaller towns. A nationwide cultural presence, the network operates under the Mondadori Bookstore brand through both directly managed and franchised stores, alongside company-owned bookshops including Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce website Mondadoristore.it and its book club offering.

MONDADORI BOOKSTORE

Address: Viale Primo Maggio 9/A, 00046, Grottaferrata, RM
Opening hours: Monday–Sunday 9.00 am–8.00 pm

Tel. 06.56556073 / 335.7918777 (available for reservations via WhatsApp)
E-mail: info@mondadorigrottaferrata.it
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