Chi

Chi launches “Chi Matrimoni”

An exclusive reportage of your wedding to experience the best day of your life as a real star

Chi, Italy’s most widely read people magazine, and since the beginning a witness to celebrity weddings, launches an extraordinary new initiative: Chi Matrimoni.

From today happy couples everywhere can feel like real stars, thanks to a new service from Chi, that allows them to experience and talk about their wedding in an unforgettable way.

A wedding specialist and an international-level photographer will cover the couple right through the big day and produce a special personalised edition of Chi entirely dedicated to their wedding. A real magazine, printed as a limited edition and delivered to your home. An extraordinary record to keep and give as a gift to friends and relatives.

The photography will be handled by the agency of Massimo Sestini, an established photo-reporter and the author of some of Chi’s greatest scoops, a contributor to many Italian and international newspapers and magazines and the winner of a World Press Photo award in 2015.

In addition, it will also be possible to offer wedding guests a Chi gift package, including a subscription to the magazine, to keep up with the lives of VIPs and be sure not to miss a single copy of the popular magazine.

To mark the launch of Chi Matrimoni, a bride and groom will have the chance to become testimonials of this innovative service and be the first to experience the emotion of getting married with Chi.

For full details of the initiative, please go to chimatrimoni.it

The launch of the initiative will be supported by an advertising campaign in the press and online, conceived and developed by Graffiti.

“Chi Matrimoni” is also a format offered by Mediamond for other special initiatives that may be realised in collaboration with companies and brands that want to communicate in an original way their closeness to their audience.

The grand finale of the “Chi Summer Tour 2016” in Capri

Chi, the weekly edited by Alfonso Signorini, has chosen Capri to celebrate the grand finale of the Chi Summer Tour 2016” (#chisummertour), the event that during the summer months has taken the magazine to many of Italy’s best-known beaches, with talk shows featuring stars form the world of entertainment, designers cafés, showcooking, fitness lessons and DJ sets.

After the success of Forte dei Marmi, Porto Cervo and Milano Marittima, Italy’s most widely read weekly people title reached the blue island on Saturday 10 September for the final stage of the tour and said farewell to summer 2016.

Participating at the even were: Fabio Basile, Olympic gold medalsi in Rio 2016; Raffaella Fico; the queen of social media Greta Menchi; Antonella Mosetti and her daughter Asia from Grande Fratello Vip; Marcello Sacchetta, coach of Amici and presenter of Maria De Filippi’s daytime talent show; and the psychotherapist Ilaria Squaiella.

The “Chi Summer Tour” has been a unique opportunity to experience close up the exclusive world of Chi animated by the editor, journalist from the team and a range of special guests at the four stages. Chefs, writers and celebrities brought to life a programme of encounters that all had a full house and offered  readers an opportunity to immerse themselves in the atmosphere of the brand.

A formula rewarded by an enthusiastic audience and the sponsors that signed up to the initiative: Capri Watch, with their highly coloured watches and Caffè Borbone, who followed all stages of the tour.

Chi launches its ‘Summer Tour 2016’

Forte dei Marmi, Porto Cervo and Milano Marittima: three stages at Italy’s most exclusive beaches with talkshows, meetings with celebrities and showcooking with great chefs

Chi lancia il nuovo 'Summer Tour 2016'

Chi, Italy’s most widely read people weekly, will this summer, for the first time, be the protagonist of a tour that will take in some of the most exclusive Italian beach resorts.

The ‘Chi Summer Tour 2016’ (#chisummertour) kicks off on Friday 24 and Saturday 25 June in Forte dei Marmi (Ostras Beach); and in July there will be two more events, on Saturday 9 in Porto Cervo and Friday 22 and Saturday 23 in Milano Marittima (Palace Hotel).

This is a unique occasion to get up close to the world of Chi animated by the magazine’s editor, Alfonso Signorini, and journalists, as well as the may guest who will take part in the tour: chefs, writers and celebrities who will give life to a full programme of events and offer the public an opportunity to absorb the brand’s exhilarating atmosphere.

Each stage of the ‘Chi Summer Tour 2016’, will begin with an exclusive talkshow with Alfonso Signorini who, together with his guests, will entertain the audience on the summer’s trendiest issues: fashion, entertainment, TV and gossip.

Beach events will characterize the second day of the tour with the mornings starting with Gym on the beach, lessons and suggestions on how to keep fit by Chi’s personal trainers.

Followed by showcooking demos, spectacular performances by a great chef. In the afternoon, the exclusive Caffè d’autore, an encounter with some of Mondadori’s leading authors. And finally, the day will close at sunset with a fun show with professional barmen against the back ground of an exciting DJ set.

For more information and full details please go: www.chisummertour2016.it