The INTERNI brand at the Milano.Shanghai Furniture Fair

Along with Interni China a design talk on Italian Design Icon Makers and the preview presentation of the book “Icon Makers”

During the Milano.Shanghai Furniture Fair (which runs from 23 – 25 November 2017) INTERNI China and INTERNI, will present a talk; Italian Design Icon Makers. Comparing Stories and Thoughts.

The event will take a closer look at leading design figures, shifting the attention from designers to the people who work behind the scenes but play a key role in innovation and the international success of Made in Italy furniture, as well as the evolution of taste and design.

Opinion makers, entrepreneurs, communicators, photographers and creatives, in the broadest sense, are also the subject of Icon Makers, the third volume in the INTERNI Serie Oro series, that will be presented for the first time in Shanghai and the continues the account of the development of Italian design begun in 2014 with the volume celebrating the magazine’s first “60 Years” and the collector’s issue 500 Italian Design Icons Still in Production (December 2016).

Taking part in the conversation Italian Design Icon Makers. Comparing Stories and Thoughts  – that  will take place on Thursday 23 November at 2.30 pm, at the Shanghai Exhibition Center – Dome Hall – Piazza Italiana – will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Tsinghua University Academy of Art and Design), Gilda Bojardi (editor of INTERNI), Claudio Luti (president of the Salone del Mobile), Francesco Scullica (professor and course director of the Master in Interior Design at the Politecnico di Milano – and Zheng Guoda General Manager Shanghai Pellini.

These international guests, representing the worlds of business, publishing and academia, will examine the importance of the role of entrepreneurs and other key operators in the Italian design system in transforming the work of a designer into an innovative design icon, through the management of skills, knowledge and investment..

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Interni at Cersaie 2017 in Bologna

The interiors and contemporary design magazine will participate at the second edition of Cafè della stampa with an event entitled “Collisioni Creative - dove nasce l’ispirazione?” (Creative Collisions –
where does inspiration come from?), a conversation betwen Massimo Iosa Ghini, Cesare Picco and Giampiero Mughini


INTERNI will take part in the second edition of Café della stampa organised in the context of Cersaie 2017 in Bologna (25-29 September), the international trade fair for ceramics for architecture and bathrooms. For the occasion, the interiors and contemporary design magazine, edited by Gilda Bojardi, has organised an extraordinary event to look at the world of creativity.

Collisioni Creative – dove nasce l’ispirazione? (Creative Collisions – where does inspiration come from?),  will be the title of a conversation featuring the architect Massimo Iosa Ghini and the musician Cesare Picco. From quite different worlds, these two personalities will talk about the stages in their path towards inspiration, for example, the source of the urgency for creation. As well as the encounters, both real and virtual, that have stimulated or provoked them, in an attempt to explain to the public the interior aspects and personal dynamics have driven, and continue to drive, their art. The dialogue between Massimo Iosa Ghini and Cesare Picco will be completed with a live performance of design and a musical contribution. The moderator and guide in this “journey to the source” will be the journalist Giampiero Mughini.

Collisioni Creative – dove nasce l’ispirazione? will take place on Tuesday 26 September from 12pm at the Café della stampa (Galleria Dell’Architettura – Gall. 21-22).

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Interni and the Istituto Italiano di Cultura in London to the London Design Festival with a lecture by Cino Zucchi

The Cino Zucchi architect's lecture, titled “The Campsite Shower Theory - In Praise Of Just-Out-Of-Time Architecture", will be held on tuesday, september 19, at the Italian Cultural Institute in London

The countdown has begun for the London Design Festival, which runs in the British capital from 16 to 24 September 2017. Once again this year INTERNI will be present, together with the Istituto Italiano di Cultura in London, with an important event: a lecture by the architect Cino Zucchi entitled The Campsite Shower Theory – In Praise Of Just-Out-Of-Time Architecture.

Using the ironic metaphor of the “campsite shower”, Cino Zucchi, one of Italy’s leading proponents in the field of architecture and urban design, in conversation with Robert Mull, Professor of the University of Brighton, will focus on a crucial point that separates architecture and urban environments from easy to eliminate technical objects: the obligatory delay between needs and the response, and the capacity of buildings and cities to change over time by taking on roles and functions other than those for which they were conceived.

The event will be opened by the Italian Ambassador to the United Kingdom, Pasquale Terracciano, followed by Gilda Bojardi, the editor of INTERNI, the Interiors and Contemporary Design magazine published by the Mondadori Group, and Marco Delogu, director of the Istituto Italiano di Cultura.

The event, which is open to the public, will take place at 7 pm on Tuesday 19 September at

the headquarters of the Istituto Italiano di Cultura in 39 Belgrave Square, London, SW1X 8NX).

The event will be followed by an Italian-style aperitive.

The event has been organised in collaboration with: Baglioni Hotels, Kartell and Marchesi Frescobaldi.

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“Sicilian Mood”: this summer Interni is dedicating an entire issue to design an architecture in Sicily

On the cover a drawing done specially by Domenico Dolce and Stefano Gabbana

The presentation will take place on 3 August in the Botanical Gardens of Radicepura di Giarre (CT) during the Radicepura Mediterranean Garden Festival

Interni, the interiors and  contemporary design magazine edited by Gilda Bojardi, is dedicating its July-august issue to Sicily: a monographic issue focusing on the design and architecture of the island, with a cover drawing created especially by the fashion designers Domenico Dolce and Stefano Gabbana, for whom Sicily has long been an important source of inspiration.

Entitled “Sicilian Mood”, the new issue of Interni is a tour of discovery of the varied excellences of the island, including architecture (from homes to resorts, including work by Marco Merendi, Carlo Pintacuda, Corrado Papa, Gordon Guillaumier), art (Carla Accardi), food, design, graphic design  (Cinzia Ferrara, Atelier 790, Go Marketing and Comunicazione), local and pop design crafts, and companies (Nero Sicilia, Made a mano, Orange Fiber, Edizioni Precarie, Lithea).

210 pages offering a series of reflections on the creativity,  talent, ideas, new projects and transformation of the productive system in Sicily, with a closer look at some of the many designers who have established themselves outside the confines of the island (from Giovanni Levanti and Francesco Librizzi, to Vittorio Venezia and Gaetano di Gregorio) as well as at the training, design and challenges of an area that still has enormous potential to be discovered (Accademia Abadir, MADE Program).

“A trip to Sicily: part two. After eight years, a second summer (July-August) issue of Interni , entirely dedicated to the island and its stratified resources, the source of endless stimulations for the culture of design. The 2009 issue focused on Palermo and the city’s New Deal, as well as on the south-east coast. This year the focus is on the eastern Iblea ‘region’, with its rugged landscapes, ranging from the green Mediterranean scrub and the warm gold of its rocks in which Goethe recognised the characteristics of grace in towns such as Noto, Ragusa, Modica, and the pre-oasis of Vendicari: an area with the highest concentration of UNESCO sites in the world, part of humanity’s heritage for its architectural and artistic treasures and its landscape,” commented the editor of Interni, Gilda Bojardi.

“Sicilian Mood” will be presented on 3 August, at 6 pm,  18.30 in the Botanical Gardens of Radicepura di Giarre (CT), as part of the Radicepura Mediterranean Garden Festival, Italy’s leading garden and landscape design event which runs until 21 October, and features leading international landscape designers and six young designers, linked to six international universities, selected by competition.

New York Architects Star in Material Immaterial 2017

Interni and the Italian Consulate General in New York present a meeting between the italian design system and design in the United States

The protagonists will include two of the world’s most interesting architecture studios based in New York: BIG - Bjarke Ingels Group and SHoP Architects

With the success of the exhibition event MATERIAL IMMATERIAL, INTERNI confirms its role as a strategic communication vehicle in the world of international contemporary design by organising in New York on the occasion of  NYCxDESIGN, the important design event organised every May in the city – with the Italian Consulate General in New York, a meeting to celebrate the relationship and synergies between the Italian design system and design in the United States.

A talk, entitles New York Architects Star in Material Immaterial, will take place on Friday 19 May, at 6 pm, in the historic consulate building at 690 Park Avenue.

The protagonists of the meeting will be two partners from two of the world’s most interesting New York-based architecture studios: BIG – Bjarke Ingels Group and SHoP Architects, both present this year at the INTERNI exhibition event with two projects, the lighting installation Quick brown fox jumps over the lazy dog (created by Artemide) and the pavilion in terracotta extrusions Wave / Cave (created by Metalsigma Tunesi, NBK Keramik). After an introduction by Francesco Genuardi, the Italian Consul General in New York, and Gilda Bojardi, editor of INTERNI, the two studios will talk about their experience during the Milan Design Week, focusing on the personal and professional dynamics during their installations and the increasingly growing value of the FuoriSalone phenomenon, an urban fringe event conceived and developed by INTERNI in 1990 that, together with the ‘official’ Salone del Mobile, has helped to make Milan the unchallenged capital of international design.

The two studios will be supported by Carlotta de Bevilacqua, vice-president and CEO of the Artemide Group and Carlo Geddo, CEO of Metalsigma USA, who will talk about the synergic relationship between designers and industrialists that underlies the projects put on show by INTERNI. Talking parts in the talk as a special guest will be Mauro Porcini, SVP and Chief Design Officer of the American multinational PepsiCo, who will talk about the current scenario of Italian creativity in the United States, how Italian design is perceived in the US and current prospects for collaboration between the two countries.

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Interni presents Material Immaterial

The much anticipated exhibition event now in its 20th year

  • From 3 to 15 April at the University of Milan, the Orto Botanico in Brera and in Corso Venezia 11
  • INTERNI confirms its market leadership in the professional living segment and the design system advertising with 55,000 copies of INTERNI. 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size and 250,000 copies of the Guida FuoriSalone

MATERIAL IMMATERIAL” is the name of the much anticipated exhibition event conceived by the monthly magazine INTERNI, which this year reaches the significant milestone of its twentieth edition.

With the patronage of the City of Milan, “MATERIAL IMMATERIAL” will run as part of the FuoriSalone from today until 15 April in the courtyards of the University of Milan, at the Orto Botanico in Brera and, for the first time, in Corso Venezia 11, where INTERNI has expanded the reach of its urban animation.

In addition to protagonists from Italy, the magazine has involved many designers from around the world, from – Japan, China, Brazil, Russia, Denmark, USA, Great Britain and Poland – in collaboration with companies, start-ups and institutions, it an attempt to create a varied mosaic of styles and vision. The designers include: Ron Arad with Illy, Alessandro and Francesco Mendini with Elegant Living, Shop Architects with NBK and Metalsigma, Simone Micheli with Valsir, Italo Rota with MR, Kat Von D and Another Space with Sephora, Michele De Lucchi with Ferragamo Parfums and Moretti Costruzioni, the studio BIG with Artemide, Antonio Citterio and Patricia Viel with Marazzi, Massimo Iosa Ghini with Ceramiche Cerdisa, and many more.

“The theme of our exhibition event, now in its 20th edition, invites visitors to explore the double soul of the design: on the one hand the universe of actual production, which with materials – wood, ceramics, metals, plastics and natural fibres – constitutes the physical essence of design; and, on the other, the immaterial dimension of creation, starting from the thinking of the designer, increasingly supported by digital technologies and upcoming virtual reality, who identifies the areas of research for the near future,” explained Gilda Bojardi, editor of INTERNI. “In creating these experimental and interactive installations, we work with leading companies in the field of innovation and research, with companies representing internationally established brands and small niche producers that support entrepreneurship and creativity,” the magazine’s editor concluded.

Co-producer of the initiative is Audi, the premium brand of the Volkswagen Group, which at the Audi City Lab, in Corso Venezia 11, presents with INTERNI a series of meetings entitled the Future Needs Stories. The spaces of the former Seminario Arcivescovile, the gate to which will be illuminated by an installation created by Ingo Maurer, will host discussions about the relationship between man and artificial intelligence along with the presentation of the  installation Sonic Pendulum by Yuri Suzuki.

Also the music of R101, the official radio of “INTERNI MATERIAL IMMATERIAL”, will enliven the evening of Friday 7 April (from 9 pm) with a exclusive concert by Levante, followed a Vinyl DJ Set curated for by its music designers. The radio station will also have an interactive installation designed by Lorenzo Palmieri that will invite visitors to play the role of a DJ and select and play their own playlists in the Main Courtyard.

The INTERNI system

In April of the INTERNI integrated communication system multiplies: 4 print publications (INTERNI, INTERNI Panorama, the free sheet INTERNI King Size and the FuoriSalone Guide), a big event (“INTERNI MATERIAL IMMATERIAL”) and INTERNI online (website, apps, and social). These tools enable readers and users to be updated in real time on trends, innovations and advances in design and reaffirm the role of INTERNI as a leading information system for the world of design. In fact, the magazine is transformed from a trade into mass market media publication, an authentic guide and handbook for anyone who wants to know about and orient themselves within a unique event like the FuoriSalone.

The numbers of the INTERNI system

With this event, that gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment but also in the design communication system. Further evidence can be seen from the data of the entire INTERNI ecosystem: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the FuoriSalone Guide, a total print run of over 620,000 copies, 4,000,000 readers and 1,200 pages.

The strength of the brand is also clearly visible outdoors: in fact, for “MATERIAL IMMATERIAL” an important campaign of street advertising has been planned including banners in 15 locations in central Milan, 1,000 flags for around 500 events, 10 shuttle bus backs, as well as totems, decorated newsstands, floor-graphics, station domination (Rho and Cadorna), window display and/or LED walls (Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

To find your way around the increasingly rich  landscape of events during the Milan Design Week, we could not forget the FuoriSalone® Guide – also available as a free app for iPad, iPhone and Android operating systems (tablets and smartphones) – which offers a detailed summary of over 400 events and a day by day calendar of events involving the companies, designers and architects participating in the FuoriSalone, Milano and the Zee Guide Milan (in digital form only and included with the app) with a selection of new itineraries and fashionable spaces in the city: from design to shopping, department stores to restaurants and hotels.

Download the press pack here:

Interni presents “Italian Design Icons”

100 companies, 500 icons and 100 designers that outline the evolution of taste and design for daily and international living

INTERNI will end 2016 with a 6% increase compared with 2015

What is it that makes so many Italian design objects authentic icons? To explain, INTERNI has produced a special collectors’ issue dedicated to these inimitable objects and their creators. ITALIAN DESIGN ICONS examines the evolution of design and style for living through over 500 iconic italian products produced since 1954. Furniture and accessories very different from each other for their historical, linguistic and cultural characteristics but which have, however, an essential common denominator: they are all still in production and available, both in Italy and abroad..

ITALIAN DESIGN ICONS is a special issue that continues the overview of Italian design offered by INTERNI in 2014 with the volume produced to celebrate the magazine’s 60th anniversary.” 60 said the editor Gilda Bojardi. “Following the same timeline, divided by decades, this illustrated story aims to promote Made in Italy around the world with a series of critical reflections on creativity, talent, the capacity to respond to stimuli and ideas from the history of design, new approaches, as well as from the global scenario and transformations in manufacturing and production,” the editor concluded.

The collection of iconic products is enhanced also by the testimony of 24 internationally renowned designers who discuss and explain their most important and representative work through a sort of design self-portrait. The volume ends with some considerations about what some of the icons of tomorrow might be. In other words, products of today that define contemporary trends in living and create the new bases for new expressive languages.

ITALIAN DESIGN ICONS will receive an official preview this week, during Art Basel Miami Beach 2016, on the occasion of the exhibition “1958, The Birth Of Two Legends: Italian Monochrome and Sanlorenzo shipyard”(from 29 November to 1 December), organised on board a ship of more than 30 metres built by Sanlorenzo, the boat-builder, that began operations in 1958 and is now the world’s second producer of yachts of over 24 metres, in collaboration with the historic gallery Tornabuoni Arte.

The volume, which will have an extra print-run of 3,500 copies in English with an Italian translation, will also be distributed at the leading design showrooms in the city.

ITALIAN DESIGN ICONS has been supported by many of the best and most representative brands in the design sector and beyond, contributing to the excellent results of the INTERNI systems that will end 2016 with a 6% increase compared with 2015.

With 188 pages and contributions from well-know critics– Cristina Morozzi, Marco Romanelli and Matteo Vercelloni – ITALIAN DESIGN ICONS will be available from all good newsstands from 6 December as a supplement to the new edition of the magazine at the price of €10 (including the magazine).

Interni presents its first editorial initiative dedicated to Mexico City: a monographic issue “United Mexican Design” and the “Design Guide Mexico City/Milano”

Both publications, which are in Spanish and English, will have a special print run of 10,000 copies each, and be distributed in Mexico City

The official presentation of the monograph and guide will take place on 4 October at the Italian Embassy and on 7 October at the Soumaya Museum

INTERNI, the interiors and contemporary design magazine edited by Gilda Bojardi, has been transformed from a printed title to an international integrated communication system that this month will launch its first editorial initiatives dedicated to Mexico City: a monographic issue  entitled “United Mexican Design” and a “Design Guide Mexico City/Milano”, with the aim of helping foreign visitors find their way around a megalopolis of around 21 million inhabitants with the aid of design-oriented itineraries.

The publications, both of which are in Spanish and English, will have a special print run of 10,000 copies and will be distributed around Mexico City  at bookstores, museums, schools, galleries, showrooms and hotels. The official presentation of the monograph and guide will take place on 4 October at the Italian Embassy in the presence of authorities, and on 7 October at the Soumaya Museum, with architects, operators and the organisers of the project.

Both publications look at issues related to the current situation of Mexico City/CDMX, with regard to architecture, design and art, also in terms of multiple and interweaving linguistic expressions.

INTERNI United Mexican Design

The monographic issue of INTERNI with over 260 pages, is introduced with  the institutional voice of Miguel Ángel Mancera Espinosa, head of the capital’s government, who underlines the dynamism of Mexico in the design field and Giovanni Anzani, chairman of Assarredo, who highlights how a dialogue between Italian design and the local reality offers new and significant opportunities for exchange. Pino Cacucci, the Italian writer of fiction and non-fiction, looks ate the colours of Mexico, the atmosphere and personalities, while a discussion of the leading figures in contemporary Mexican architecture is left to Fernando Romero, Javier Sordo Madaleno, Tatiana Bilbao, Victor Legorreta, Pedro Reyes and Carla Fernandez, and Mauricio Rocha.

Art, meanwhile, is examined the an emblematic overview by Pedro Friedeberg, Pedro Reyes and Raymundo Sesma/Advento Art Design, as well as authoritative testimony by the likes of Juan A. Gaitán for museums; Ricardo Salas Moreno for graphics and the design schools (Universidades Anahuac) and many more – as well as a look at the designers that represent Mexico in Italy and around the world. Finally, two studios created in Milan by the editorial team of INTERNI interpret “suggestions from Mexico”, where Italian design encounters the siesta and the idea of “relax”.

Guida “Design Guide Mexico City/Milano”

The first edition of the Mexico City/Milano Guide (which joins the other International Guides to Milan, New York, Paris, Moscow) meanwhile is a companion in the discovery of places and areas of the city through design itineraries: art and design galleries, museums, hotels, restaurants, specialised bookstores, schools, as well as flagship stores, monobrand and multistores where the best product of the companies that represent Italian design can be found.

“Interni Café” at The Cersaie 2016 Fair in Bologna

The interiors and contemporary Design magazine will take part in the first edition of the pres Café with three encounters

INTERNI will take part in the first edition of Press Café organised during the Cersaie 2016 fair in Bologna (26-30 September), the international trade exhibition for ceramics for architecture and bathroom fittings. On this occasion, the interiors and contemporary design magazine  edited by Gilda Bojardi, has prepared an exclusive space “INTERNI Café” (Pad. 21 – Stand B77) which will be the stage for a cycle of three encounters with some of the leading exponents from the world of architecture and design.

The format for these encounters is based on the tradition of the  literary café, but focused on the current issues and culture of design, from an account of surface space to virtuous relationships between designers and companies.

The cycle begins on Monday 26 September at 2.30 pm with Il Design delle relazioni (Design relationships)Matteo Ragni in conversation with Paolo Cesana, both actively engaged in design, the former as a well-known designer and the latter as a business leader in his role as marketing director of Ceramiche Refin. But, interestingly, they have never met before. INTERNI, in line with its role as an activator of “creative short-circuits” between the design and business worlds, will give them an opportunity to get to know each other and to discuss issues of common interest for the first time.

The second event, on Tuesday 27 September, at 10 am, meanwhile, will feature a conversation Un racconto che parte dalle superfici (A story that begins from surface areas)  that will bring together face-to-face  the designer Diego Grandi and the chief executive of Lea Ceramiche Emilio Mussini: a tried and tested duo (whose association began back in 2003), and a demonstration that a harmony of intention and curiosity, combined with reciprocal respect, can give rise to daring solutions and great success.

The final of the three events will take place at 3.30 pm, again at INTERNI Café, on the theme of Il senso del design (The Sense of Design). In this case the guests will be Giulio Iacchetti, one of the most renowned names in the new Italian design, and Alberto Cristina, chairman and chief executive of Cristina Rubinetterie. Together they will attempt to highlight the human, intimate and affective aspect of design: the thing that has enabled Italy to achieve cultural and manufacturing excellence by virtue of the system of fruitful relations that has been built up, also at the personal level,  between designers and industrialists.

The walls of INTERNI Café will reproduce an interpretation of Diego Grandi by Type 32, a surface design project for Lea Ceramiche. Meanwhile, Plust Collection, the Euro3plast design brand will provide the furnishings and fittings for the space.

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The Piacenza & Vigevano Foundation, the magazine Interni and the city of Piacenza announce the exhibition “Interni Open Borders Piacenza”

The Piacenza & Vigevano Foundation, the magazine Interni and the city of Piacenza announce the exhibition “Interni Open Borders Piacenza”

Some of the installations presented during the FuoriSalone 2016 on display at three key locations in the city: Palazzo Rota Pisaroni, Palazzo Farnese and Galleria d’Arte Moderna Ricci Oddi

The exhibition-event INTERNI OPEN BORDERS, presented during the FuoriSalone 2016, moves to Piacenza. From today to 16 October 2016 three of the city’s key locations – Palazzo Rota Pisaroni, Palazzo Farnese and Galleria d’Arte Moderna Ricci Oddi – will host 9 installations, macro-objects, micro-constructions and exhibitions that explore how the boundaries between different disciplines have been overcome. The issue is treated as the extension of a design vision towards new synergies and the application of architecture and design to evolving sectors such as technology and research into sustainability.

INTERNI has involved Italian designers of international calibre with different backgrounds and experience with a view to creating a mosaic of styles and visions and to compare the different character and interpretations of design. They include: Stefano Boeri Architetti with Filiera del Legno FVG and Consorzio Innova FVG; Patricia Urquiola with Cleaf; Carlo Ratti Associati, Marco Ferreri with Cacciati Costruzioni Restauri, Tom Vack with Moroso, Davide Groppi, Vito Di Bari with Metalco Active, Emiliana Martinelli with Martinelli Luce and Leucos.

THE PIACENZA & VIGEVANO FOUNDATION supports innovation, research and creativity. And it is in this light that with INTERNI the Foundation has activated a strong synergy that has led to the realisation of original projects and the presentation of a cultural vision that aims to have a significant impact on the city of Piacenza and the upcoming Festival del Diritto (23-25 September 2016).

The INTERNI OPEN BORDERS PIACENZA exhibition is open from Monday to Thursday, from 9 am to 6 pm, and from Friday to Sunday, from 9 am to 10 pm. Moreover, on 24 September, on the occasion of the “Giornate del Patrimonio”, the exhibition sites will remain open until midnight with free guided tours of the installations in the Palazzo Farnese at 9 pm, 9.45 pm, 10.30 pm and 11.15 pm.

For more information, please go to: e

Interni Open Borders Piacenza