Interni

Interni at London Design Festival with “Design and destiny. A reflection on contemporary Italian design and architecture”

Interni and the Istituto Italiano di cultura in London present a cycle of 5 events with leading protagonists from the world of design

The first event, featuring Martino Gamper and Johanna Agerman Ross, will take place on Tuesday 18 September at 7.15 pm at L’Istituto Italiano di Cultura in London

Everything is ready for the London Design Festival, which will take place in the British capital from 15 to 23 September 2018. For the third year in a row, INTERNI, along with the Istituto Italiano di Cultura in London, will be present for the launch of an important event: A Reflection on Contemporary Italian Design and Architecture (Progetto e destino. Una riflessione su design e architettura oggi in Italia). Five events featuring some of the most representative exponents of Italian design. The series of events, which will continue until  January 2019, aims to focus on the role that Italian creativity can play at the international level.

“When you don’t design”, is the title of the first conversation with Martino Gamper, designer and Johanna Agerman Ross, design and architecture curator at the V&A Museum, who will discuss the value of contemporary Italian design: its languages, aspirations and ideals. The recovery of a relationship with crafts and the tension with the industrial and technological activities of the discipline, the relationship with both the past and the future and the aesthetic and social value of the object in the century of global culture, but, above all, the sense of Italian identity in the world of contemporary design.

The event will be opened by Marco Delogu, director of the Istituto di Cultura Italiana, and Roberto Luongo, director of the Italian Trade Agency.

The event, which is open to the public, will take place on Tuesday 18 September at 7.15 pm, at the headquarters of L’Istituto Italiano di Cultura in 39 Belgrave Square, London SW1X 8NX, which will be transformed for the occasion into a unique stage. The subsequent two events will take place at the IIC on Thursday 18 October at 6.15 pm with Piero Lissoni, on Lissoni Associati, in conversation with Deyan Sudjic, and Monday 26 November at 7 pm with Alfonso Femia, Atelier(s) Alfonso Femia, in conversation with Matteo Vercelloni.

With thanks for collaboration to: Ristorante Granaio, Baglioni Hotels, CitizenM Hotels.

For more information: www.internimagazine.it

Interni presents “House in Motion”

With this edition, Interni’s much-awaited exhibition event celebrates its 20th anniversary

Interni confirms its leadership in the professional living segment and in the communication of the design system:
• advertising revenues up by 8.5%
• a system of publications that distributes over 652,000 copies

HOUSE IN MOTION” is the title of the much anticipated exhibition-event conceived by the monthly magazine INTERNI, and that with this edition celebrates its first 20 years (1998-2018).
With the patronage of the City of Milan, “HOUSE IN MOTION” will run during the FuoriSalone, from 16 to 28 April, the courts of the University of Milan, at the Orto Botanico in Brera and at the Audi City Lab in Corso Venezia 11 (formerly the Seminario Arcivescovile), where INTERNI has extended the reach of its urban animation initiatives.

The Mondadori Group magazine edited by Gilda Bojardi has called on leading protagonists from the world of Italian design and designers and architects of international standing to examine the theme of the “House in Motion”, in collaboration with companies, multinationals, start-ups and institutions. The result is an extraordinary collection of over 32 exhibits, from installations (18) and design islands (14), to micro-architecture and macro-objects, all site-specific, that combine to create a mosaic of forward-looking styles and visions.

The designs interpret issues related to living and mobility which, increasingly intersect and contaminate each other to generate new lifestyles. The home becomes a place that responds to the needs of those who inhabit it and adapts to their evolution; at the same time, places of transition, stopovers and work, such as means of transport,  adopt the friendly and informal spirit of homes, in which technology has an increasingly decisive. It is an exchange that generates new behavioural models and unseen design solutions.

Massimo Iosa Ghini, with Italcer Group, has translated these ideas into a linear and open house  of ceramic panels, set in the beautiful Cortile della Farmacia, equipped with special software that transforms it into a space for social interaction and sharing (Home Co-Thinking). The Peter Pichler Architecture studio, meanwhile, has given form to an almost spacy structure made entirely of wood (Future Space) in the centre of the Cortile d’Onore, a sort of six-pointed star of organic and dynamic form. Lorenzo Damiani along with Ikea Italia Retail has designed a ‘transportable’ house, with mysterious interiors to be explored, which demonstrates the ability of the Swedish company to accompany change (Searching for Infinity). Diego Grandi, celebrates the 80th anniversary of the magazine Grazia, an international point of reference in the world of fashion, with an installation inspired by the succession of arches along the portico of Largo Richini, that will host activities and events, an open, fun and emotional space, with free entry and liked to the outside, that reflects the spirit of the magazine (Infinity Hub, a wandering place).

Among the most significant international participants is the British studio Stanton Williams Architects that with Focchi Group presents ‘Baldacchino’, a luminous pavilion in metal and plexiglass pavilion which becomes a space for a dance performance, and, from Turkey, Tabanlioglu Architects that with Nurus are proposing housEmotion an archetypal structure with vibrating borders that represents the place of origin; from which we leave in pursuit of new experiences.

Among other things, designs will be on show by Dario Curatolo with Regione Puglia, Aba-Paolo Belardi and Daniela Gerini with Regione Umbria, Davide Rampello with Jiuquitang Co., Lissoni Associati with Elisabetta Illy and Stefano Guindani, Filippo Taidelli with Universal Selecta and Casalgrande Padana, Labics with Elica, Alexander Bellman with Samsung Electronics Italia and 14 other design islands.

“INTERNI HOUSE IN MOTION” also has two co-producers: Audi, the premium brand of the Volkswagen Group, and Eni Gas e Luce, a new company of  Eni SpA for the retail sale of gas, electricity and energy solutions. Each of the main sponsors are presenting a high-impact installation, designed by internationally renowned architects and in dedicated locations: Mad Architects with Audi at the Audi City Lab, the former Seminario Arcivescovile in Corso Venezia 11, while Eni gas e luce with students from the SOS-School of Sustainability and Mario Cucinella Architects at the Orto Botanico in Brera.

Ma Yangsong from the Mad Architects Studio has designed for Audi an evocative ring of light (Fifth Ring) that hangs over and animates the courtyard of the palace in Corso Venezia 11, a mix of fog and reflections, a metaphor for the conjunction of innovation and the future, represented by on of the car manufacturer’s most surprising prototypes.

SOS-School of Sustainability and Mario Cucinella Architects meanwhile, brings the intangible beauty of energy behind the nature of the Orto Botanico in Brera, transforming the area into a smart city in which history lives alongside the most advanced urban models. Seven hundred small, well-lit and smart living units are the protagonists of an interactive space.

 

The music of R101, the official radio of “HOUSE IN MOTION”, will animate the evening of Friday 20 April with the music show R101 DUAL DIGITAL DJ SET featuring Aggness and Gerry Pulci while on Sunday 22, at the end of the first week of the exhibition and the FuoriSalone, an exclusive concert by the jazz pianist Danilo Rea.

The INTERNI system

In April the INTERNI integrated communication system is multiplied by six, underlining its role as the main source of information for the world of design. In fact, thanks to 4 print publications (INTERNI, INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone), a big event (“INTERNI HOUSE IN MOTION”) and INTERNI online (web site, app and social), the system offers tools that make it possible to be up to date in real time about trends, what’s new and previews related to the design world, making it an authentic vademecum for everyone who wants to find out about and find their way around an event that is unique in the world, the FuoriSalone.

The INTERNI system in numbers

With an appointment that gives to Milan a unique and exceptional level of visibility, the INTERNI system confirms its absolute leadership in the professional living segment with an 8.5% rise in advertising  revenues, as well as in the communication of the design system, transforming itself from a sector-based publication to a mass media platform. The brand’s strength derives from the figures that the entire INTERNI ecosystem can boast on this occasion: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the Guida FuoriSalone, a total print run over 625,000 copies, with more than 4,000,000 readers and around 1,200 pages.

Further proof can also be seen on the territory: in fact, an important street advertising campaign is foreseen for “HOUSE IN MOTION” that includes banners in 15 locations in the centre of Milan, 1,000 flags for around 500 events, 10 shuttle bus retros, as well as totems, decorated newsstands, floor-graphics, station domination (Rho and Cadorna), windows and led walls (Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

To find your way around the increasingly rich panorama of appointments planned for the Milan Design Week, a must-have is the Guida FuoriSalone® – which is also available as a free app for iPad, iPhone and Android devices (tablets and smartphones) – which provides a reasoned summary of over 400 events and a day by day list of appointments involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (available only in the digital version) with a selection of new itineraries and fashionable locations around the city: from design to shopping, and from department stores to restaurants and hotels.

For  more information: http://houseinmotion.internimagazine.it/

Interni “Icon Makers”

After international previews in Miami and Shanghai, the INTERNI's collector's volume will be on newsstands

In December, the INTERNI system recorded +50% in advertising revenues compared with 2016

What is it that makes so many of the protagonists of Italian design authentic Icon Makers? It’s difficult to say. The recipe is based on a happy mix, the binding substance of which is the country’s long manufacturing history and a vital productive texture that is driven by a wide range of professional figures. and it is precisely to 100 protagonists from ‘behind the scenes’ of design – chosen among entrepreneurs, photographers, graphic designers and communicators, along with their iconic creations – that Icon Makers, a special issue in the INTERNI Serie Oro is dedicated, a continuation of the overview of Italian design begun in 2014 with the celebratory volume marking the magazine’s 60th anniversary.

The introductory notes are by well-know international critics, such as Domitilla Dardi, Deyan Sudjic and Leonardo Sonnoli, who discuss the roots and peculiar characteristics of contemporary design. Meanwhile, the contribution of Cristina Morozzi and Christoph Radl focuses on the work of photographers and art directors, with the view to assessing the evolution of the role and skills of involved.

Following previews at the Salone del Mobile.Milano Shanghai, Icon Makers will also be presented in Miami at a special location: the Miami Ironside, the lively urban centre created by Ofer Mizrahi. On this occasion there will be a conversation between Gilda Bojardi, editor of INTERNI, Ofer Mizrahi (Miami Ironside Founder), Giulio Cappellini (Art Director at Cappellini and talent scout), Piero Lissoni (Lissoni Associati), Rene Gonzalez (Rene Gonzalez Architects), Carola Hinojosa (Hinojosa Design Studio) and Nasir Kassamali (CEO of Luminaire).

The book, for which an extra print run of 10,000 copies (in Italian and English) has been planned, will also be distributed at the leading  design showrooms in Miami and Milan.

Icon Makers has been supported by 56 of the best and most representative design brands, contributing to the excellent results of the INTERNI system which, in December alone, saw an increase in advertising revenues of over 50% compared with 2016.

With 216 pages, Icon Makers will be available from 5 December at all good newsstands as a supplement to the new issue of the magazine for just 10 (including the magazine).

The INTERNI brand at the Milano.Shanghai Furniture Fair

Along with Interni China a design talk on Italian Design Icon Makers and the preview presentation of the book “Icon Makers”

During the Milano.Shanghai Furniture Fair (which runs from 23 – 25 November 2017) INTERNI China and INTERNI, will present a talk; Italian Design Icon Makers. Comparing Stories and Thoughts.

The event will take a closer look at leading design figures, shifting the attention from designers to the people who work behind the scenes but play a key role in innovation and the international success of Made in Italy furniture, as well as the evolution of taste and design.

Opinion makers, entrepreneurs, communicators, photographers and creatives, in the broadest sense, are also the subject of Icon Makers, the third volume in the INTERNI Serie Oro series, that will be presented for the first time in Shanghai and the continues the account of the development of Italian design begun in 2014 with the volume celebrating the magazine’s first “60 Years” and the collector’s issue 500 Italian Design Icons Still in Production (December 2016).

Taking part in the conversation Italian Design Icon Makers. Comparing Stories and Thoughts  – that  will take place on Thursday 23 November at 2.30 pm, at the Shanghai Exhibition Center – Dome Hall – Piazza Italiana – will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Tsinghua University Academy of Art and Design), Gilda Bojardi (editor of INTERNI), Claudio Luti (president of the Salone del Mobile), Francesco Scullica (professor and course director of the Master in Interior Design at the Politecnico di Milano – Poli.design) and Zheng Guoda General Manager Shanghai Pellini.

These international guests, representing the worlds of business, publishing and academia, will examine the importance of the role of entrepreneurs and other key operators in the Italian design system in transforming the work of a designer into an innovative design icon, through the management of skills, knowledge and investment..

For more information: www.internimagazine.it

Interni at Cersaie 2017 in Bologna

The interiors and contemporary design magazine will participate at the second edition of Cafè della stampa with an event entitled “Collisioni Creative - dove nasce l’ispirazione?” (Creative Collisions –
where does inspiration come from?), a conversation betwen Massimo Iosa Ghini, Cesare Picco and Giampiero Mughini

 

INTERNI will take part in the second edition of Café della stampa organised in the context of Cersaie 2017 in Bologna (25-29 September), the international trade fair for ceramics for architecture and bathrooms. For the occasion, the interiors and contemporary design magazine, edited by Gilda Bojardi, has organised an extraordinary event to look at the world of creativity.

Collisioni Creative – dove nasce l’ispirazione? (Creative Collisions – where does inspiration come from?),  will be the title of a conversation featuring the architect Massimo Iosa Ghini and the musician Cesare Picco. From quite different worlds, these two personalities will talk about the stages in their path towards inspiration, for example, the source of the urgency for creation. As well as the encounters, both real and virtual, that have stimulated or provoked them, in an attempt to explain to the public the interior aspects and personal dynamics have driven, and continue to drive, their art. The dialogue between Massimo Iosa Ghini and Cesare Picco will be completed with a live performance of design and a musical contribution. The moderator and guide in this “journey to the source” will be the journalist Giampiero Mughini.

Collisioni Creative – dove nasce l’ispirazione? will take place on Tuesday 26 September from 12pm at the Café della stampa (Galleria Dell’Architettura – Gall. 21-22).

For more information, please go to www.internimagazine.it

Interni and the Istituto Italiano di Cultura in London to the London Design Festival with a lecture by Cino Zucchi

The Cino Zucchi architect's lecture, titled “The Campsite Shower Theory - In Praise Of Just-Out-Of-Time Architecture", will be held on tuesday, september 19, at the Italian Cultural Institute in London

The countdown has begun for the London Design Festival, which runs in the British capital from 16 to 24 September 2017. Once again this year INTERNI will be present, together with the Istituto Italiano di Cultura in London, with an important event: a lecture by the architect Cino Zucchi entitled The Campsite Shower Theory – In Praise Of Just-Out-Of-Time Architecture.

Using the ironic metaphor of the “campsite shower”, Cino Zucchi, one of Italy’s leading proponents in the field of architecture and urban design, in conversation with Robert Mull, Professor of the University of Brighton, will focus on a crucial point that separates architecture and urban environments from easy to eliminate technical objects: the obligatory delay between needs and the response, and the capacity of buildings and cities to change over time by taking on roles and functions other than those for which they were conceived.

The event will be opened by the Italian Ambassador to the United Kingdom, Pasquale Terracciano, followed by Gilda Bojardi, the editor of INTERNI, the Interiors and Contemporary Design magazine published by the Mondadori Group, and Marco Delogu, director of the Istituto Italiano di Cultura.

The event, which is open to the public, will take place at 7 pm on Tuesday 19 September at

the headquarters of the Istituto Italiano di Cultura in 39 Belgrave Square, London, SW1X 8NX).

The event will be followed by an Italian-style aperitive.

The event has been organised in collaboration with: Baglioni Hotels, Kartell and Marchesi Frescobaldi.

For more information: www.internimagazine.com

“Sicilian Mood”: this summer Interni is dedicating an entire issue to design an architecture in Sicily

On the cover a drawing done specially by Domenico Dolce and Stefano Gabbana

The presentation will take place on 3 August in the Botanical Gardens of Radicepura di Giarre (CT) during the Radicepura Mediterranean Garden Festival

Interni, the interiors and  contemporary design magazine edited by Gilda Bojardi, is dedicating its July-august issue to Sicily: a monographic issue focusing on the design and architecture of the island, with a cover drawing created especially by the fashion designers Domenico Dolce and Stefano Gabbana, for whom Sicily has long been an important source of inspiration.

Entitled “Sicilian Mood”, the new issue of Interni is a tour of discovery of the varied excellences of the island, including architecture (from homes to resorts, including work by Marco Merendi, Carlo Pintacuda, Corrado Papa, Gordon Guillaumier), art (Carla Accardi), food, design, graphic design  (Cinzia Ferrara, Atelier 790, Go Marketing and Comunicazione), local and pop design crafts, and companies (Nero Sicilia, Made a mano, Orange Fiber, Edizioni Precarie, Lithea).

210 pages offering a series of reflections on the creativity,  talent, ideas, new projects and transformation of the productive system in Sicily, with a closer look at some of the many designers who have established themselves outside the confines of the island (from Giovanni Levanti and Francesco Librizzi, to Vittorio Venezia and Gaetano di Gregorio) as well as at the training, design and challenges of an area that still has enormous potential to be discovered (Accademia Abadir, MADE Program).

“A trip to Sicily: part two. After eight years, a second summer (July-August) issue of Interni , entirely dedicated to the island and its stratified resources, the source of endless stimulations for the culture of design. The 2009 issue focused on Palermo and the city’s New Deal, as well as on the south-east coast. This year the focus is on the eastern Iblea ‘region’, with its rugged landscapes, ranging from the green Mediterranean scrub and the warm gold of its rocks in which Goethe recognised the characteristics of grace in towns such as Noto, Ragusa, Modica, and the pre-oasis of Vendicari: an area with the highest concentration of UNESCO sites in the world, part of humanity’s heritage for its architectural and artistic treasures and its landscape,” commented the editor of Interni, Gilda Bojardi.

“Sicilian Mood” will be presented on 3 August, at 6 pm,  18.30 in the Botanical Gardens of Radicepura di Giarre (CT), as part of the Radicepura Mediterranean Garden Festival, Italy’s leading garden and landscape design event which runs until 21 October, and features leading international landscape designers and six young designers, linked to six international universities, selected by competition.

New York Architects Star in Material Immaterial 2017

Interni and the Italian Consulate General in New York present a meeting between the italian design system and design in the United States

The protagonists will include two of the world’s most interesting architecture studios based in New York: BIG - Bjarke Ingels Group and SHoP Architects

With the success of the exhibition event MATERIAL IMMATERIAL, INTERNI confirms its role as a strategic communication vehicle in the world of international contemporary design by organising in New York on the occasion of  NYCxDESIGN, the important design event organised every May in the city – with the Italian Consulate General in New York, a meeting to celebrate the relationship and synergies between the Italian design system and design in the United States.

A talk, entitles New York Architects Star in Material Immaterial, will take place on Friday 19 May, at 6 pm, in the historic consulate building at 690 Park Avenue.

The protagonists of the meeting will be two partners from two of the world’s most interesting New York-based architecture studios: BIG – Bjarke Ingels Group and SHoP Architects, both present this year at the INTERNI exhibition event with two projects, the lighting installation Quick brown fox jumps over the lazy dog (created by Artemide) and the pavilion in terracotta extrusions Wave / Cave (created by Metalsigma Tunesi, NBK Keramik). After an introduction by Francesco Genuardi, the Italian Consul General in New York, and Gilda Bojardi, editor of INTERNI, the two studios will talk about their experience during the Milan Design Week, focusing on the personal and professional dynamics during their installations and the increasingly growing value of the FuoriSalone phenomenon, an urban fringe event conceived and developed by INTERNI in 1990 that, together with the ‘official’ Salone del Mobile, has helped to make Milan the unchallenged capital of international design.

The two studios will be supported by Carlotta de Bevilacqua, vice-president and CEO of the Artemide Group and Carlo Geddo, CEO of Metalsigma USA, who will talk about the synergic relationship between designers and industrialists that underlies the projects put on show by INTERNI. Talking parts in the talk as a special guest will be Mauro Porcini, SVP and Chief Design Officer of the American multinational PepsiCo, who will talk about the current scenario of Italian creativity in the United States, how Italian design is perceived in the US and current prospects for collaboration between the two countries.

For more information, please go to: www.internimagazine.it

Interni presents Material Immaterial

The much anticipated exhibition event now in its 20th year

  • From 3 to 15 April at the University of Milan, the Orto Botanico in Brera and in Corso Venezia 11
  • INTERNI confirms its market leadership in the professional living segment and the design system advertising with 55,000 copies of INTERNI. 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size and 250,000 copies of the Guida FuoriSalone

MATERIAL IMMATERIAL” is the name of the much anticipated exhibition event conceived by the monthly magazine INTERNI, which this year reaches the significant milestone of its twentieth edition.

With the patronage of the City of Milan, “MATERIAL IMMATERIAL” will run as part of the FuoriSalone from today until 15 April in the courtyards of the University of Milan, at the Orto Botanico in Brera and, for the first time, in Corso Venezia 11, where INTERNI has expanded the reach of its urban animation.

In addition to protagonists from Italy, the magazine has involved many designers from around the world, from – Japan, China, Brazil, Russia, Denmark, USA, Great Britain and Poland – in collaboration with companies, start-ups and institutions, it an attempt to create a varied mosaic of styles and vision. The designers include: Ron Arad with Illy, Alessandro and Francesco Mendini with Elegant Living, Shop Architects with NBK and Metalsigma, Simone Micheli with Valsir, Italo Rota with MR, Kat Von D and Another Space with Sephora, Michele De Lucchi with Ferragamo Parfums and Moretti Costruzioni, the studio BIG with Artemide, Antonio Citterio and Patricia Viel with Marazzi, Massimo Iosa Ghini with Ceramiche Cerdisa, and many more.

“The theme of our exhibition event, now in its 20th edition, invites visitors to explore the double soul of the design: on the one hand the universe of actual production, which with materials – wood, ceramics, metals, plastics and natural fibres – constitutes the physical essence of design; and, on the other, the immaterial dimension of creation, starting from the thinking of the designer, increasingly supported by digital technologies and upcoming virtual reality, who identifies the areas of research for the near future,” explained Gilda Bojardi, editor of INTERNI. “In creating these experimental and interactive installations, we work with leading companies in the field of innovation and research, with companies representing internationally established brands and small niche producers that support entrepreneurship and creativity,” the magazine’s editor concluded.

Co-producer of the initiative is Audi, the premium brand of the Volkswagen Group, which at the Audi City Lab, in Corso Venezia 11, presents with INTERNI a series of meetings entitled the Future Needs Stories. The spaces of the former Seminario Arcivescovile, the gate to which will be illuminated by an installation created by Ingo Maurer, will host discussions about the relationship between man and artificial intelligence along with the presentation of the  installation Sonic Pendulum by Yuri Suzuki.

Also the music of R101, the official radio of “INTERNI MATERIAL IMMATERIAL”, will enliven the evening of Friday 7 April (from 9 pm) with a exclusive concert by Levante, followed a Vinyl DJ Set curated for by its music designers. The radio station will also have an interactive installation designed by Lorenzo Palmieri that will invite visitors to play the role of a DJ and select and play their own playlists in the Main Courtyard.

The INTERNI system

In April of the INTERNI integrated communication system multiplies: 4 print publications (INTERNI, INTERNI Panorama, the free sheet INTERNI King Size and the FuoriSalone Guide), a big event (“INTERNI MATERIAL IMMATERIAL”) and INTERNI online (website, apps, and social). These tools enable readers and users to be updated in real time on trends, innovations and advances in design and reaffirm the role of INTERNI as a leading information system for the world of design. In fact, the magazine is transformed from a trade into mass market media publication, an authentic guide and handbook for anyone who wants to know about and orient themselves within a unique event like the FuoriSalone.

The numbers of the INTERNI system

With this event, that gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment but also in the design communication system. Further evidence can be seen from the data of the entire INTERNI ecosystem: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the FuoriSalone Guide, a total print run of over 620,000 copies, 4,000,000 readers and 1,200 pages.

The strength of the brand is also clearly visible outdoors: in fact, for “MATERIAL IMMATERIAL” an important campaign of street advertising has been planned including banners in 15 locations in central Milan, 1,000 flags for around 500 events, 10 shuttle bus backs, as well as totems, decorated newsstands, floor-graphics, station domination (Rho and Cadorna), window display and/or LED walls (Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

To find your way around the increasingly rich  landscape of events during the Milan Design Week, we could not forget the FuoriSalone® Guide – also available as a free app for iPad, iPhone and Android operating systems (tablets and smartphones) – which offers a detailed summary of over 400 events and a day by day calendar of events involving the companies, designers and architects participating in the FuoriSalone, Milano and the Zee Guide Milan (in digital form only and included with the app) with a selection of new itineraries and fashionable spaces in the city: from design to shopping, department stores to restaurants and hotels.

Download the press pack here: http://www.internimagazine.it/press/leaflet.pdf

Interni presents “Italian Design Icons”

100 companies, 500 icons and 100 designers that outline the evolution of taste and design for daily and international living

INTERNI will end 2016 with a 6% increase compared with 2015

What is it that makes so many Italian design objects authentic icons? To explain, INTERNI has produced a special collectors’ issue dedicated to these inimitable objects and their creators. ITALIAN DESIGN ICONS examines the evolution of design and style for living through over 500 iconic italian products produced since 1954. Furniture and accessories very different from each other for their historical, linguistic and cultural characteristics but which have, however, an essential common denominator: they are all still in production and available, both in Italy and abroad..

ITALIAN DESIGN ICONS is a special issue that continues the overview of Italian design offered by INTERNI in 2014 with the volume produced to celebrate the magazine’s 60th anniversary.” 60 said the editor Gilda Bojardi. “Following the same timeline, divided by decades, this illustrated story aims to promote Made in Italy around the world with a series of critical reflections on creativity, talent, the capacity to respond to stimuli and ideas from the history of design, new approaches, as well as from the global scenario and transformations in manufacturing and production,” the editor concluded.

The collection of iconic products is enhanced also by the testimony of 24 internationally renowned designers who discuss and explain their most important and representative work through a sort of design self-portrait. The volume ends with some considerations about what some of the icons of tomorrow might be. In other words, products of today that define contemporary trends in living and create the new bases for new expressive languages.

ITALIAN DESIGN ICONS will receive an official preview this week, during Art Basel Miami Beach 2016, on the occasion of the exhibition “1958, The Birth Of Two Legends: Italian Monochrome and Sanlorenzo shipyard”(from 29 November to 1 December), organised on board a ship of more than 30 metres built by Sanlorenzo, the boat-builder, that began operations in 1958 and is now the world’s second producer of yachts of over 24 metres, in collaboration with the historic gallery Tornabuoni Arte.

The volume, which will have an extra print-run of 3,500 copies in English with an Italian translation, will also be distributed at the leading design showrooms in the city.

ITALIAN DESIGN ICONS has been supported by many of the best and most representative brands in the design sector and beyond, contributing to the excellent results of the INTERNI systems that will end 2016 with a 6% increase compared with 2015.

With 188 pages and contributions from well-know critics– Cristina Morozzi, Marco Romanelli and Matteo Vercelloni – ITALIAN DESIGN ICONS will be available from all good newsstands from 6 December as a supplement to the new edition of the magazine at the price of €10 (including the magazine).