Mondadori Store promotes the “Facciamo luce” campaign for International Women’s Rights Day
To mark International Women’s Rights Day on 8 March, Mondadori Store, the most extensive bookstore network in Italy, is promoting the third edition of the “Facciamo luce” campaign.
The initiative invites readers to look more consciously at the role of women and what they represent, encouraging reflection on women’s rights, identity and evolution in contemporary society. The campaign focuses on themes such as equality, self-determination, work, language, representation and interpersonal relationships.
With “Facciamo luce”, Mondadori Store aims to go beyond simply celebrating an anniversary, with the goal of opening spaces for genuine dialogue, promoting awareness and nurturing the future through books, stories and words. Culture has always been one of the most powerful tools in society, capable of shedding light on what people do not see and helping them imagine a more free and inclusive community.
The project will run across all Mondadori Store’s physical and digital channels, from bookstores to social media, including the e-commerce site mondadoristore.itand will involve stores across the network through the organisation of themed meetings and presentations throughout March, as well as dedicated in-store display areas featuring selected titles.
Bookstores will also contribute by publishing original editorial content on social media aimed at highlighting female figures who, throughout history, have faced obstacles and prejudice in the cultural and publishing world, while also giving visibility to the activities taking place in stores.
The “Facciamo luce” programme
Throughout March, Mondadori bookstores will host a rich calendar of meetings, conversations and discussions with authors, commentators and communicators who, through literature and contemporary thought, will offer new perspectives on the role of women today and the cultural transformations currently underway.
The events will provide an opportunity to explore the theme of women from a broad and cross-cutting perspective: from historical achievements to current challenges, from the construction of personal identity to the collective and social dimension, with particular attention also given to the world of children and young people.
The meetings are organised into four thematic groups, including:
“Independence”:
- On March 5th, 5.00 pm, Mondadori Bookstore, Corso Italia 28, Massafra (TA): Anna Chiara Bruno will present “La libertà può volare” (Besa Muci).
- On March 13th, 6.30 pm, Rizzoli Milano bookstore, Galleria Vittorio Emanuele, Milan: Emi Bondi and Carla Emilia Ramacciotti will present “Il maschio fragile. Perché le nuove generazioni sono così vulnerabili.” (Mondadori), followed by a book signing.
- The authors will also appear Monday the 16th March, 6.30 pm, at the Mondadori Bookstore in Galleria Alberto Sordi, Rome, to present their new book.
“Affection and Relationships”:
- On March 4th from 7.00 pm to 9.00 pm, at the Mondadori Bookstore in Via Umberto I, 123, Modica (RG): Michela Marzano will meet readers and present the book “Qualcosa che brilla” (Rizzoli).
- On March 6th at 6.00 pm, Mondadori Bookstore, Corso Aldo Moro 129, Santa Maria Capua Vetere (CE): Ana Maria Sepe and Anna De Simone will present “Lascia che la felicità accada” (Rizzoli).
- On March 11th at 6:30 pm, at Mondadori Duomo in Milan: Francesca Fialdini and Massimo Giusti will present and discuss the book “Come fossi una bambola” (Mondadori). Francesca Fialdini will also present the book on Saturday 14th March at the Mondadori Bookstore, Via Mameli 16G, Monterotondo (Rome).
“Women’s stories”:
- On March 6th, 6.00 pm, Mondadori Bookstore, Viale Roma 18, Novara: Silvana Bartoli will present “Le scelte di Cristina Trivulzio” (Olschki) in conversation with Eleonora Groppetti.
- Also on March 6th at 6.00 pm, Mondadori Bookstore MA, Città Fiera shopping centre, Via Bardelli 4, Torreano di Martignacco (UD): Nicole Trevisan will meet readers and present “Malefica” (Fandango).
- On March 20th at 6.30 pm, Mondadori Bookstore, Via Larga 10, Bologna, Vialarga Shopping Centre: Giulia Fazzi will present “Le ragazze sono andate via” (Mondadori).
- Also on the same day, March 20th, 6.30 pm, Mondadori Bookstore, Via Mameli 16G, Monterotondo (Rome): Marina Zucchelli will present “Latte” (Rizzoli).
“Body”:
- On March 13th at 6.30 pm, Mondadori Bookstore, Via Larga 10, Bologna, Vialarga Shopping Centre: Giulia Boverio will present “Figli del buio. Il mio viaggio dentro le dipendenze” (Piemme).
- On March 20th at 6.00 pm, Mondadori Bookstore, Viale Roma 18, Novara: Viviana Contu will present “Il prima che salva” (De Agostini) in conversation with Elena Deambrogio.
- On March 22nd at 5:00 pm, Mondadori Bookstore Gualdo Tadino (PG), Porta Nova Shopping Centre: Rosita Passeri and Rita Pecci will host the meeting with online participation by Arianna Gnutti for the presentation of “Se bastasse l’amore. Una storia vera di anoressia e speranza” (Piemme).
The full calendar of events is available in the Events section of the mondadoristore.it website.
