Mondadori Store

Mondadori Store: a new service in bookshops to give value to used books in partnership with the start-up Zeercle

Mondadori Store, the largest network of bookshops in Italy, offers all reading lovers the opportunity to give their books a new lease of life thanks to an exclusive partnership with the start-up Zeercle, one of the leading providers of book buy-back services in Europe.

Starting today, in the more than 300 Mondadori Bookstores participating in the service, it will be possible to exchange your used books – from fiction to non-fiction, children’s books and great classics for a gift card corresponding to the value given to the book, which can be used in Mondadori Store bookstores and on the Mondadoristore.it

“Thanks to the partnership with Zeercle, our network of bookshops is opening up for the first time to the used book market, a fast-growing sector in which we are bringing, exclusively for Italy, an innovative business model that promotes the circular economy,” stressed Francesco Riganti, Marketing Director at Mondadori Retail. “The service – which is consistent with Mondadori Store’s mission to spread culture and entertainment to an increasingly wide audience – has omnichannel as its cornerstone: the experience starts in people’s homes with their own used books and continues with digital, which accompanies readers into our bookshops,” Riganti concludes.

“For our launch in Italy, it seemed natural for us to collaborate with a leading chain like Mondadori Store. It is an extraordinary opportunity to have access to a network of bookshops covering the entire country. We are very confident that we will experience the same success that we have already achieved in Germany, France and Austria,” commented Eric Gagnaire, founder and CEO of Zeercle.

With this initiative, Mondadori Store is further expanding the services available to its customers and once again emphasising its desire to support readers by responding to their needs in a concrete and innovative way. This commitment translates into broadening the shopping experience and building an ecosystem of accessible and integrated services.

The service that Mondadori Store offers in partnership with Zeercle is very simple: anyone wishing to sell their used books – excluding school books – can enter the dedicated website and scan the book’s barcode, or enter its ISBN code, to immediately evaluate the title.
Once you have created your shopping cart, simply take your books to one of the Mondadori Bookstores participating in Zeercle’s service, give the code to the bookstore staff who, after checking the status of the volumes, will provide the customer with a gift card that can be spent in participating Mondadori bookstores (here is the list of Mondadori Bookstores participating in the service).

Mondadori Store is the largest network of bookstores in Italy, with more than 500 stores spread from large cities to smaller centres. A cultural stronghold active throughout the country, online with the Mondadoristore.it e-commerce site and the book club formula, through an offering that combines books – always at the centre of the offer – with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

Zeercle is an innovative circular economy service dedicated to books. Through a simple, digital platform, Zeercle allows readers to sell their used books directly in partner bookshops, immediately receiving a voucher to use on the spot. The service, which is already successfully operating in Germany, France and Austria, aims to restore value to books, support physical bookshops and promote more sustainable consumption. Zeercle cooperates with large chains and independent bookshops to build a European second-hand book network.

Mondadori Store arrives in Pietra Ligure: a new bookshop, a meeting point for all culture lovers

Mondadori Store arrives in Pietra Ligure: a new bookshop, a meeting point for all culture lovers

Mondadori Store, the largest network of bookshops in Italy, is opening a new location in Pietra Ligure (SV) dedicated to books and entertainment.

The windows of the Mondadori Bookstore in Pietra Ligure, which will be inaugurated on Thursday 19 June, are located in Piazza San Nicolò di Bari, in the heart of the town’s historic centre. The first goal of the new bookshop will be to immediately become a point of reference for all readersby offering the public events and collaborations for younger readers too.

“In 2000 I embraced the Mondadori Store project, which I am still running today with almost thirty booksellers who were enthusiastic from the first day. Although this is my ninth bookshop, I am still very excited,” explained Stefano Adami, a Mondadori Store franchisee. “We want to create a space with plenty to offer that is also a meeting place, a place for small and large cultural events and many appointments for children,” concluded Adami, who is a franchisee of the Mondadori Bookstores in Pietra Ligure, Cogoleto, Genoa, Loano, Sestri Levante and Varazze in Liguria, Crema in Lombardy, Acqui Terme in Piedmont, and Trento in Trentino-Alto Adige.

The new Mondadori Bookstore – which will be open daily all summer from 9 am to 11.30 pm – covers an area of 100 square metres with a catalogue of more than 11,000 titles, ranging from great classics to bestsellers, including fiction, non-fiction and international books. Special attention is paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the most intriguing stories, and the Just Comics department dedicated to manga and comics. The bookshop also offers dedicated#BookTok areas for the new generation of readers, as well as stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in Pietra Ligure also serves readers online: customers can be updated via the Instagram and Facebook pages. They will also be able to get in touch with the bookstore through the Mondadoristore.it digital services to check a book’s availability, order it, pick it up in store or have it sent to their home, choosing from a catalogue of over 1 million titles. The bookstore also offers telephone ordering services to all customers.

The new Mondadori Bookstore is part of the ongoing renewal and development plan launched by Mondadori Store, the most extensive network of bookstores in Italy, with more than 500 sales outlets distributed across cities and towns. This cultural stronghold is active throughout the country, online with the Mondadoristore.it e-commerce site and book club formula, with an offer that combines books — which are always the focus — with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Matteotti 9
Opening hours: Mon – Sat 9 am – 1 pm 3 pm – 7.30 pm Sun 10 am – 1 pm 3 pm – 7.30 pm
Tel: 019 9480324
E-mail: mondadoripietraligure@gmail.com
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Mondadori Store opens in Gorizia

From the legacy of the historic Libreria Editrice Goriziana comes a new landmark for all culture lovers

Mondadori Store, the largest network of bookshops in Italy, is bringing a new venue dedicated to books and entertainment to Gorizia, European Capital of Culture 2025 together with Nova Gorica.

The Mondadori Bookstore will be inaugurated on Saturday 21 June and will open where Libreria Editrice Goriziana, a historic cultural landmark in Corso Giuseppe Verdi, used to be.

“Thanks to the affiliation with Mondadori Store, the bookshop – specialised in local history – is also embracing a more international approach, meeting the needs of tourists from Europe visiting the city, this year as European Capital of Culture,” comments Adriano Ossola, the bookseller with more than 40 years of experience who runs the Gorizia shop, owned by Maurizio Caimi.

The new Mondadori Bookstore in Gorizia covers an area of 170 square metres with a catalogue of more than 15,000 titles, ranging from the great classics to best sellers, including fiction and non-fiction, both local and international. Special attention is paid to younger readers with the We are Junior format, which includes picture books to stimulate their imagination with the most intriguing stories, and the Just Comics department dedicated to manga and comics. The bookstore also offers dedicated #BookTok areas for the new generation of readers, as well as stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in Gorizia also serves readers online: customers will be able to get in touch with the bookstore through the  Mondadoristore.it digital services to check a book’s availability, order it, pick it up in store or have it sent to their home, choosing from a catalogue of over 1 million titles. The bookstore also offers telephone ordering services to all customers.

The new Mondadori Bookstore is part of the ongoing renewal and development plan launched by Mondadori Store, the most extensive network of bookstores in Italy, with more than 500 sales outlets distributed across cities and towns. This cultural stronghold is active throughout the country, online with the Mondadoristore.it e-commerce site and book club formula, with an offer that combines books — which are always the focus — with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Corso Giuseppe Verdi 67 – 34170 Gorizia (GO)
Opening hours: Mon – Sat 9 am – 1 pm 3.30 pm – 7.30 pm Sun 10.30 am – 12.30 pm 3.30 pm – 7.00 pm
Tel:  0481-33776
E-mail: libreriamondadorigorizia@gmail.com

The Mondadori Bookstore in La Spezia opens with a new look

Community engagement, a focus on younger readers and a long series of events are the cornerstones of the new library

Mondadori Store, the largest network of bookshops in Italy, is renewing its presence in La Spezia to once again offer the city centre an interactive meeting point and cultural hub.

The new Mondadori Bookstore, which will reopen to the public on 31 May, boasts many new attractions.
The refurbished bookshop spaces are ready to promote initiatives for a wide audience: special attention will be given to younger readers through a curated range of children’s and young adult titles, workshops and educational activities. There will also be a full calendar of events, presentations, meetings with authors and moments dedicated to culture lovers, designed to transform the bookshop into a place for sharing, dialogue and discovery.

“Our bookshop’s mission is to offer customers the books that suit them best,” comments Elisa Corsi, a Mondadori Store franchisee who has worked in the La Spezia bookshop since 2008. “My co-workers Carlotta and Rossella and I, as book lovers, place a lot of emphasis on advice and expertise. Customers love the bookshop’s warm and very personal atmosphere, especially the suggestions that we attach to the books via wraps that explain why a particular volume deserves to be read,” concludes franchisee Corsi.

The new initiatives at the Mondadori Bookstore in La Spezia include “Libraio per un giorno” (“Bookseller for a Day), an activity dedicated to those who want first-hand experience of being a bookseller by learning about this job and trying to advise and help customers.
Animated readings for children will return to the shop and book lovers will have the opportunity to enjoy the Bookclub formula where, every last Friday of the month, a title will be chosen for discussion in the bookshop.

The new Mondadori Bookstore in La Spezia covers an area of 120 square metres with a catalogue of more than 13,000 titles, ranging from the great classics to best sellers, including fiction, various non-fiction books, local works, and foreign language texts. Special attention is paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the most intriguing stories, as well as the Just Comics department dedicated to manga and comics. The bookstore’s range is also expanded with areas dedicated to #BookTok for the new generation of readers, as well as to stationery, toys, gadgets and gift cards.

Customers of the Mondadori Bookstore in La Spezia can be updated via the bookshop’s Instagram page. Telephone ordering services are also available to them.

The new Mondadori Bookstore is part of the ongoing renewal and development plan for Mondadori Store, the most extensive network of bookshops in Italy, comprising over 500 retail outlets spread across large cities and smaller towns. This cultural hub operates nationwide, including online with the Mondadoristore.it e-commerce site and the bookclub formula, combining books – which remain the central focus – with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

 

MONDADORI BOOKSTORE
Via del Prione 89, 19121, La Spezia
Hours: Mon – Sun 09.00 – 13.00 15.00 – 19.30
Tel: 0187022163
E-mail: mondadori.spezia@gmail.com
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Mondadori Store is an official partner of the 2025 Jubilee

The Pilgrim's Card opens its doors to exclusive offers in the Mondadori Bookstore

For the 2025 Jubilee, Mondadori Store, the largest network of bookstores in Italy, is a cultural partner of the Pilgrim’s Card: the free digital card, required to participate in Jubilee events, access specific services and benefit from exclusive agreements.

As part of this prestigious collaboration, Mondadori Store will offer all those who are enrolled in the Jubilee, and therefore holders of the Pilgrim’s Card, a series of advantages within a selection of bookstores in its network.

“With our bookstores, we are very proud to be an active part of initiatives related to the Holy Year,” commented Carmine Perna, CEO of Mondadori Retail. “This collaboration confirms the role of Mondadori Bookstores as socio-cultural strongholds even on the occasion of an extraordinary anniversary such as the Jubilee, which is bringing millions of visitors to Rome.”

“We are pleased to collaborate with Mondadori Store for Holy Year 2025, especially due to the possibility that pilgrims will have access to discounts when purchasing books and essays. Culture, literature and art, in fact, can be a privileged path for the encounter with the Lord”, emphasized H.E. Msgr. Rino Fisichella, Pro-Prefect for the Evangelization section of the Dicastery and responsible for organizing the Jubilee.

The agreement provides a 5% discount on a selection of books and 15% on a series of stationery, gadgets and toys. In addition, in the Mondadori bookstores participating in the initiative, pilgrims will be able to find limited-edition merchandising products dedicated to the Jubilee such as rucksacks, bottles, t-shirts, anoraks and much more. To take advantage of the promotion, simply go to one of the selected bookstores and show the Pilgrim’s Card app at the till.

All information on the agreement with the Pilgrim’s Card, and the list of participating Mondadori Bookstores, are available on the dedicated page of the Mondadori Store website.

Mondadori Store is the largest network of bookstores in Italy, with more than 500 stores spread from large cities to smaller centres. A cultural stronghold active throughout the country, online with the Mondadoristore.it e-commerce site and the book club formula, through an offering that combines books – always at the centre of the offer – with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

The fully refurbished Mondadori Bookstore in Lecco reveals itself to the public

The historic bookstore is more in touch with the needs of readers

The Mondadori Bookstore in Lecco now reveals itself to the public with newly renovated spaces, ready to return to being a place dedicated to all lovers of the world of books and entertainment.

“The Cattaneo Stationery and Bookstore in Lecco has always been a point of reference for the area since the 1930s. Since 2007 it has become a Mondadori Bookstore and has just been refurbished to meet customers’ needs even more. For us, advice and closeness to the reader are fundamental, and therefore we will maintain our soul as booksellers in the most traditional sense of the term,” explains the owner Cattaneo affiliated with Mondadori Store.

The new Mondadori Bookstore extends over an area of 270 square metres with a catalogue of over 16,000 titles, from great classics to bestsellers, including fiction, various non-fiction, and international books and of course local texts. Particular attention is given to younger readers with the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most curious stories and the Just Comics section dedicated to the phenomenon of manga and comics. Moreover, the children and young adults section will be followed with particular dedication through the involvement of schools with the “Students in the bookstore” project and with drawing courses. To expand the store’s offerings, there are also areas dedicated to #BookTokfor the new generations of readers. Finally, the stationery section plays a very important role as it offers everything needed for school, graphic arts and work; from gifts for children to professional and even luxury products like Mont Blanc.

The Mondadori Bookstore in Lecco is also available to readers online: customers can be updated through the   Instagram  and Facebook pages. Moreover, they can get in touch with the bookstore through the digital services of Mondadoristore.it to check the availability of a book, order it, pick it up in-store or have it shipped to their home, choosing from a catalogue of over 1 million titles. The bookstore also offers all customers order services via phone.

The new Mondadori Bookstore is part of the continuous renewal and development plan of Mondadori Store, the largest network of bookstores in Italy, with over 500 points of sale spread from large cities to smaller centres. A cultural presence active throughout Italy, online with the e-commerce site Mondadoristore.it and the book club formula, through an offering that combines books – always at the centre – with entertainment experiences, events, and multichannel services, reaching over 20 million customers each year.

MONDADORI BOOKSTORE
Via Roma 52, 23900, Lecco
Opening hours: Mon – Sat 9.30 am – 12.30 pm / 2.30 pm – 7.30 pm, Sun 10 am – 12.30 pm / 3 pm – 7 pm
Tel: 0341-286323
Email: libreria@cattaneolecco.it
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Mondadori Store opens a new bookstore in Massafra dedicated to book lovers and the wider public

A Mondadori Store bookstore is about to arrive in the town centre of Massafra (TA): the Bookstore will be inaugurated on 22 April at 6.30 pm, offering the public a new space devoted to the world of books and entertainment.

Italy’s largest network of bookstores is therefore providing the country with an interactive meeting point and a true cultural stronghold with the aim of spreading culture and promoting reading.

“The Massafra shop is our first bookstore. We decided to embrace the world of books because we believe that culture, especially books, are a timeless tool to increase everyone’s cultural knowledge,” comments Mondadori Store franchisee Eliseo Erario. “We want to turn this bookstore into an outstanding cultural and educational centre, providing the Massafra community and neighbouring towns with an excellent service,” Erario concludes.

The new Mondadori Bookstore covers an area of 100 square metres with a catalogue of more than 10,000 titles, ranging from the great classics to best sellers, including fiction, non-fiction and international books. Special attention is paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the most intriguing stories, and the Just Comics department dedicated to manga and comics. The bookstore also offers dedicated #BookTok areas for the new generation of readers, as well as stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in Massafra also serves readers online: customers can be updated via the Instagram and Facebook pages. They will also be able to get in touch with the bookstore through the Mondadoristore.it digital services to check a book’s availability, order it, pick it up in store or have it sent to their home, choosing from a catalogue of over 1 million titles. The bookstore also offers telephone ordering services to all customers.

The new Mondadori Bookstore is part of the ongoing renewal and development plan launched by Mondadori Store, the most extensive network of bookstores in Italy, with more than 500 sales outlets distributed across cities and towns. This cultural stronghold is active throughout the country, online with the Mondadoristore.it e-commerce site and book club formula, with an offer that combines books — which are always the focus — with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Corso Italia 28, 74016, Massafra (TA)
Opening hours: Mon – Sat 9 am – 1 pm 4.30 pm – 8.30 pm
Tel: 099 5932559
E-mail: mondadoribookstoremassafra@gmail.com
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A new Mondadori bookstore opens in Cecina’s historic centre

The new Bookstore enriches the cultural scene in the town, which already has a bookstore in the Mondadori Store network

There is a strong focus on young readers, partly thanks to the We are Junior format

Mondadori Store, Italy’s largest bookstore network, is opening a new Bookstore in the centre of Cecina (LI), offering the town an additional space devoted to the world of books and entertainment.

The bookstore, which will open tomorrow in the town centre’s pedestrian area, expands the Mondadori Store cultural offer in Cecina, which already has another large Mondadori Bookstore (Corso Giacomo Matteotti 141).

“The decision to open a second bookstore in the town was taken in response to the excellent results that are being achieved by the first Bookstore in Cecina. We intend to feature more children’s books in the new shop, with the aim of also encouraging reading among younger age groups, creating an interactive meeting place and a true cultural stronghold,” comments Mondadori Store franchisee Giancarlo Giuliani.

The new Mondadori Bookstore covers an area of 80 square metres with a catalogue of more than 5,000 titles, ranging from the great classics to best sellers, as well as fiction, non-fiction and international books. Special attention is paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the most intriguing stories, and the Just Comics department dedicated to manga and comics. The bookstore also offers dedicated #BookTok areas for the new generation of readers, as well as stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in Cecina also serves readers online: customers will be able to get in touch with the bookstore through the  Mondadoristore.it digital services to check a book’s availability, order it, pick it up in store or have it sent to their home, choosing from a catalogue of over 1 million titles. The bookstore also offers telephone ordering services to all customers.

The new Mondadori Bookstore is part of the ongoing renewal and development plan launched by Mondadori Store, the most extensive network of bookstores in Italy, with more than 500 sales outlets distributed across cities and towns. This cultural stronghold is active throughout the country, online with the Mondadoristore.it e-commerce site and book club formula, with an offer that combines books — which are always the focus — with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Viale G.Marconi 5, 57023,  Cecina (LI)
Opening hours: Mon – Sat 9.30 am – 12.30 pm 3.30 pm – 9.30 pm
Tel: 0586 016335
E-mail: mondadoricecina2@gmail.com

 

The new Rizzoli Milano opens

A historic bookshop mixing culture with events and an international outlook

Speakers at the presentation event:
Mondadori Retail CEO Carmine Perna,
Président-Directrice générale Éditions JC Lattès Véronique Cardi,
Paola Dubini from the Bocconi University,
journalist and writer Beppe Severgnini

Tomorrow, Friday, May 9, sees the opening of the new Rizzoli Milano, an iconic bookstore originally opened in 1949, which over the years has welcomed generations of passionate readers, writers and leading figures from the publishing world, to become a symbol of the city and the country’s cultural history.

After an important renovation project that has enhanced its identity, the bookshop in its historic location in Galleria Vittorio Emanuele II now provides new spaces and a restyled offering with a full calendar of events and an even stronger international vocation.

«Rizzoli Milano is much more than a bookshop. It’s a unique space of its kind designed to encourage people to meet and chat, capable of engaging a wide audience of book lovers. In one of the city’s most famous locations, it combines the appeal of a “historic store” with a dynamic contemporary cultural offer, to give the public a window on the world,» said Carmine Perna, CEO of Mondadori Retail. «The project is also the symbol of a deep bond with the city of Milan – which has been renewed every day for more than 75 years – thanks to our collaboration with the City Council, demonstrating that reading and culture are a fundamental part of Milanese life and one of its greatest assets,» Perna added.

The Rizzoli Milano renovation project is a strategic step in the development plan of Mondadori Retail, the Mondadori Group company that manages the largest network of bookshops in Italy, with over 500 stores across the country: around 30 new stores will open in 2025, including directly managed and franchised outlets.

The plan confirms the constant commitment of the Mondadori Group – Italy’s leading publisher – to boosting the value of bookstores as key locations to promote reading, meetings and cultural dialogue.

THE PRESENTATION
The day opened with an introduction from Mondadori Group CEO Antonio Porro and an institutional welcome from Emmanuel Conte, Milan City Councillor for the Budget, State Property and the Special Housing Plan.

The presentation of the new Rizzoli Milano continued with a discussion entitled “Rizzoli Milano, a historical bookshop for contemporary audiences. A meeting place for culture, events and an international outlook”, with Mondadori Retail CEO Carmine Perna, Président-Directrice générale Éditions JC Lattès Véronique Cardi, Paola Dubini, Professor of Management at the Bocconi University, and journalist and writer Beppe Severgnini.

The debate – moderated by Alessandra Tedesco – examined the role of bookshops as cultural venues in urban and international communities, and explored the ability of a location like Rizzoli Milano to combine its identity as a historic store with a cosmopolitan vocation. 

In interviews conducted by Mondadori Retail among a selection of loyal Italian customers to investigate perception of the cultural role of bookshops in general and of Rizzoli Milano in particular, the store’s symbolic value and identity clearly emerged:

  • 70% recognise it as a historic bookstore;
  • 57% consider it a symbol of Milan;
  • 31% value its international profile.

Rizzoli Milano attracts readers of all ages and geographical backgrounds – from the citizens of Milan to international visitors, the latter accounting for about 40% of the bookshop’s customers – as well as young people, who are turning to original-language books in increasing numbers.

On this point, Paola Dubini, Professor of Management at the Bocconi University, observed: «Milan is an international city not only because it attracts tourists from all over the world, but because many international communities live here. It is important to have a cultural venue to welcome the “historic” residents of Milan, their cosmopolitan children, and people from around the world who have decided to make Milan their home, as well as people coming through the gallery. This is the distinguishing feature of the Rizzoli bookstore that makes it feel particularly welcoming,» concluded Dubini.

The event was also an opportunity to take an in-depth look at trends in reading habits and use of bookshops in other European contexts, with a special focus on France. In her contribution, Véronique Cardi, Président-Directrice générale Éditions JC Lattès, offered an overview of the French publishing market, highlighting similarities and differences in the link between readers and bookstores.

«I am delighted and honoured to have been invited to the reopening of the historic Rizzoli bookshop in Milan, to reaffirm the central role bookstores have played and will continue to play in Italy as they do in France,» said Véronique Cardi.

A different angle was taken by Beppe Severgnini, journalist and long-time Rizzoli author, who shared reflections and anecdotes illustrating his point of view as a writer, reader and visitor to Italian and international bookshops. In his fascinating remarks, Severgnini highlighted the cultural and symbolic role of bookshops as places for encounters, discoveries and memories.

«I have been a Rizzoli author since I had black hair, starting with ‘Inglesi’ in 1990. More than twenty titles have followed, with the latest, ‘Socrates, Agata e il futuro’, published in 2025. Over these thirty-five years I have come to realise that a bookshop, like a publishing house, is an imagined community. Like a country, a football team, an association. Sometimes publishers and authors get distracted and forget this. Readers don’t. Readers sense that behind a publisher there is a story, a personality, a project, a flavour,» said Severgnini.

THE OFFER OF THE NEW BOOKSTORE
Completely redesigned in terms of space and services, the new Rizzoli Milano meets the needs of a contemporary multigenerational and international audience.

The bookstore occupies two floors, on a total area of 755 square metres, with four large windows overlooking Galleria Vittorio Emanuele II.
Its shelves are organised into numerous thematic sections that accompany visitors on an exciting journey through books and architecture.

On the ground floor, visitors are welcomed into a comfortable and innovative space for all book lovers. After a large area with the latest publications, novels and best sellers, they come to a new department with accessories, guides and gift items inspired by the city of Milan.

Continuing on, the visitor can immerse himself in the famous Rizzoli Ottagono room, where a carefully curated selection of books, a rich catalogue of original-language titles, is available: the room is furnished with cherrywood tables, a homage to the cinematic imagery of the Rizzoli bookstore in New York, with designer lamps from the historic heritage of the Rizzoli Milano store.

On the way to the lower floor, the visitor will enjoy an area for all lovers of stationery, pens and gift items and the scenic staircase winding around the bookstore’s panoramic lift.

On the lower floor, visitors are greeted by a large R surrounded by a wall of books dedicated to the thematic areas of the store, a sort of Ariadne’s thread.
This floor houses the new events room – for presentations, meetings with authors and talks with the public – overlooking a large wall of illustrated books on art, design and photography, leisure, travel, tourism and design pieces celebrating the uniqueness of Milan, selected from the archives of leading Italian manufacturers.

The lower floor is also home to the fiction department and a new non-fiction area – with a new arrangement of tables and spaces for reading and research – enhanced by the bookstore’s historic octagonal skylights over the Galleria concourse.
Meanwhile, the “We Are Junior” play and entertainment area gives children and small readers the opportunity to discover the world of books in a stimulating environment made to measure for them. The new area is separated from the rest of the bookshop by the distinctive yellows of the format designed for small children, and offers a curated selection of illustrated books, first readers, educational games and entertainment, making the store a welcoming place for families.
The lower floor’s offer is completed by the section for Kobo e-readers, with accessories and gift cards.

For an increasingly people-oriented shopping experience, the bookshop is enhanced with a series of services, including a new multi-purpose reading room that reinforces its identity as a place to meet and talk.
In addition, both floors are equipped with Trovalibro touchscreens – in Italian and English – that help readers explore the products and find out where the book they are looking for is located, automated checkouts to simplify the shopping experience, and a Click & Collect service, which lets customers make online purchases on the bookstore’s website and pick them up in the shop.

THE ARCHITECTURAL PROJECT
The architectural redevelopment project for the new Rizzoli Milanodesigned by the Paolo Lucchetta Retail Design studio, with Virginia Lucchetta and Gianluca Trovó – focused on preserving the bookstore’s historical identity, while enhancing its contemporary vocation.

In addition to the new organisation of the space and the use of American cherrywood for the furnishings, distinctive elements – such as the iconic brass handles in the shape of an “R”’, the ink-blue floors, the cast-iron pillars, the octagonal skylights and the original vaulted ceilings designed by Giuseppe Mengoni for the Galleria Vittorio Emanuele II – have been preserved and restored.

Innovative architectural solutions have been introduced to make the spaces more expressive and functional, starting with the windows, which showcase the books in the store. The lighting has also been restyled, thanks to a careful relamping project creating theatrical yet more sustainable effects.
All the furnishings have been redesigned to stimulate curiosity and the pleasure of choosing a book, fostering a more personal and interactive relationship with the publications and products through the store graphics and visual communication.

EVENTS
An exciting calendar of events, presentations and meetings has been planned for the Rizzoli Milano bookstore, starting just a few days after the opening. Below are the first unmissable events with major authors and personalities from the world of literature and culture.

  • 13 May at 6.30 p.m., Antonino Di Pietro will present his latest book Cambia pelle (Sperling & Kupfer) in a chat with Michela Proietti
  • 14 May from 6.00 pm., Andrea Giuliodori with La svolta (Rizzoli)
  • 19 May, Rula Jebreal with Quello che rimane di noi nell’era neo-imperiale (Piemme)
  • 20 May, Maurizio De Giovanni with Il pappagallo muto (Rizzoli)
  • 21 May, Chiara Francini with Le querce non fanno limoni (Rizzoli)
  • 22 May, Walter Veltroni with Iris, La libertà (Rizzoli)
  • 23 May, Nicoletta Romanoff with Come il tralcio alla vite (Rizzoli)
  • 27 May, Valeria Locati with La distanza che cura (Mondadori)
  • 28 May, Roberta Recchia with Io che ti ho voluto così bene (Rizzoli)
  • 29 May, Enzo Amendola with L’imam deve morire (Mondadori)
  • 3 June, Cristina Cassar Scalia with Delitto di benvenuto (Einaudi)
  • 4 June, Annalisa Cuzzocrea with E non scappare mai (Rizzoli)
  • 11 June, Fabio Ciconte with Il cibo è politica (Einaudi)
  • 16 June, Marino Bartoletti and Maria Vittoria Backhaus with Come together (Rizzoli)
  • 19 June, Andrea Staid with Dare forme al mondo (UTET).

For more details, go to the website: www.eventi.mondadoristore.it

Partners
The partners of the new Rizzoli Milano are: Paolo Lucchetta Retail Design for the architectural design and layout of the bookshop; Altavia for the communication concept of the event; Campus Fandango Club for the organisation of the opening event; Radio Montecarlo, the official in-store radio station.

Photo credit: Vito Corvasce

Mondadori Store is the largest network of bookstores in Italy: a cultural organisation active nationwide with more than 500 stores in large cities and small towns alike, and online through the Mondadoristore.it e-commerce website and the book club formula.
The bookstores are designed as places where local communities can meet and learn and future readers can develop a love of books. In addition to books – the heart of the offer – there are also specific formats and products for younger generations, such as “Just Comics” (dedicated to the world of comics and illustrated volumes, from manga and graphic novels to superheroes and major Italian authors) and “We are junior”, an area designed to welcome younger readers, with books and learning games that stimulate the imagination.
Mondadori Store also offers readers and users entertainment experiences, events and multi-channel services. The special attention placed on organising meetings with writers, singers and artists from the performing arts, workshops and activities for children (also available online) has made it possible to increase points of contact and opportunities to engage customers in the community. As a result, Mondadori Bookstores are an important landmark for culture and entertainment, whose responsiveness to customer needs and innovative proposals make the difference.
The Mondadori Group network is active through four sales channels: direct sales, franchising, web and bookclub. 

 

The Mondadori Store in Cagliari has been renewed and is opening its doors to the new literary café: a space combining culture and entertainment

The Mondadori Bookstore in Cagliari will open to the public tomorrow with an entirely new look, and enhanced with a literary café: a place to meet, read a good book, participate in events with leading figures in the book world or stop for a break.

After the book bar, located at the bookstore entrance, you enter the shop itself, whose new furnishings offer readers a cutting-edge space dedicated to the world of books and entertainment.

This initiative once again shows the ability of Mondadori Store, the largest network of bookstores in Italy, to intercept the community’s needs and provide the city of Cagliari with a modern store capable of promoting culture in the area and creating an interactive meeting point. 

‘We are convinced that the literary café format at the Mondadori Bookstore in Via Roma is the right choice to offer something that is currently not available in Cagliari. We are in the heart of the city and, after the redevolpment works that has affected our area, we hope that not only residents, but also tourists, can find a pleasant environment to read and drink coffee as if they were at home,’ say Andrea and Roberto Felleca, Mondadori Store affiliates.

The inauguration of the Bookstore, which will take place tomorrow at 6:00 p.m., will be attended by the CEO of Mondadori Retail, Carmine Perna. Three special guests will also be present: Laura Spada, the young Matteo Porru and the anthropologist Bachisio Bandinu. These three Sardinian writers will accompany the literary café audience during the evening with a book signing.

The bookstore in Cagliari covers an area of 200 m2 and has a catalogue of more than 12,000 titles, from the great classics to best sellers, including fiction, nonfiction and international books. Particular attention is dedicated to younger readers with the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most curious stories, and the Just Comics department dedicated to manga and comics. Areas dedicated to #BookTok expand the range of products at the bookstore: areas for the younger generations of readers, along with stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in Cagliari also serves readers online: customers can keep up to date through the Instagram and Facebook pages. In addition, customers can contact the bookshop through Mondadoristore.it digital services to check the availability of a book, order it, pick it up at the store or have it shipped, choosing from a catalogue of more than a million titles. The bookstore also accepts orders by phone from all customers.

 

The new Mondadori Bookstore is part of the plan to renew and continuously develop Mondadori Store, the largest network of bookshops in Italy, with over 500 locations in large cities and smaller towns. This cultural stronghold is active throughout the country, online with the Mondadoristore.it e-commerce site and book club formula, with an offer that combines books — which are always the focus — with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Roma 63/65, 09124, Cagliari
Opening hours: 9:00 a.m. – 8:30 p.m.
Tel: 070 650256
Email: mondadori.ca.viaroma@gmail.com
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