From tomorrow, Wednesday 14 September, the Mondadori Bookstore in Vimercate (Monza and Brianza) will present a completely restyled look to the public.

A new range of merchandise focused on books – the heart of the store – will be available in premises that have undergone a full restyling, thanks to a layout and furnishings that enhance the important offer that distinguishes the Mondadori Store.

Located in the Torri Bianche shopping mall, the new bookstore, which occupies 650 square metres, will continue to be a cultural point of reference for the local community and book-lovers. On the shelves, the public will find more than 20,000 books – from best-sellers to the great classics in fiction and non-fiction – as well as an assortment of CDs and vinylswith the latest music entries, including K-POP, stationery, gift boxes, gift cards and the recommendations of the Mondolibri bookclub.

The new Mondadori Bookstore in Vimercate will pay special attention to young readers: in the “We are Junior” area designed for children and adolescents, visitors will have access to a wide range of educational games and illustrated books. The store will also house an extensive selection of comics in the “Just Comics” section, with manga, superheroes and graphic novels.

The Mondadori Bookstore in Vimercate also serves readers online: customers will be able to contact the store and keep up with initiatives and events through its Facebook and Instagram pages and make use of the digital services of Mondadoristore.it to check the availability of a book from a catalogue of more than 1 million titles, order it and pick it up in the store.

The new Mondadori Bookshop in Vimercate is part of the on-going renewal and development program of Mondadori Store, the largest network of bookstores in Italy, with over 500 stores located between cities and smaller centers. A cultural network active throughout the country, online with the Mondadoristore.it e-commerce site and the bookclub formula, which in addition to books – the core of the offer – provides entertainment, events and multichannel services, to reach more than 20 million customers every year.

MONDADORI BOOKSTORE

Centro commerciale Torri Bianche

Via Torri Bianche, 16, 20871 Vimercate (MB)

Ooening times: mon-sat 09-20; sun 10-20

E-mail: libreria.vimercate@mondadori.it

Tel 039 635041

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https://www.mondadoristore.it/negozi

On Thursday 4 August a new Mondadori Point will open in Alcamo (in the Sicilian province of Trapani). The bookstore will be officially opened at 6:30 p.m. with an event to be attended by the mayor Domenico Surdi and the parish priest, together with numerous local booklovers.

Located in Corso VI Aprile, the first Mondadori bookstore in Alcamo will provide a new point of reference for the city’s cultural life, thanks to its rich offer and a calendar of events and meetings with authors.

«I am ready to begin this new adventure and to share it with everyone who, like me, always finds a friend when they look through the pages of a book,» said Luana Rappa, a bookseller affiliated with the Mondadori Store network.

The new Mondadori Point store in Alcamo has a catalogue of more than 10,000 volumes covering fiction, non-fiction, and the great classics. The offer also extends to comics and manga with the special Just Comics section, and caters for children and adolescents in the We Are Junior area, which includes toys as well as books. The assortment is completed with a range of top-quality stationery items.

The Mondadori Point bookstore in Alcamo also serves readers online: customers will be able to contact the store and keep up with initiatives and events through its Facebook and Instagram pages and make use of the digital services of Mondadoristore.it to check the availability of a book from a catalogue of more than 1 million titles, order it and pick it up in the store.

MONDADORI POINT

Corso VI Aprile, 188 – Alcamo (TP)

Opening times: mon – sat 9:00 – 13:00; 16:00 – 19:30 / closed on sun

E-mail: mondadoripoint.alcamo@gmail.com

Tel: 092 4186 0459

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https://www.mondadoristore.it/negozi

For the summer holiday season, Mondadori Store, Italy’s largest bookstore network, is launching the new edition of “Libri da indossare”, the special initiative dedicated to the pleasure of reading and people who want to lose themselves in the emotions of the books they love.

For people for whom reading is a passion, Mondadori Store has produced a new collection of cotton Tote Bags in a limited edition inspired by Richard Bach’s best-seller “Jonathan Livingston Seagull”, to offer a pleasurable opportunity for relaxation immersed in the pages of a good book, with an authentic and distinctive style.

The Mondadori Store exclusive Tote Bag is enhanced with an elegant illustration by Francesca Gastone, making it an indispensable accessory for people who love the story and characters in one of the great literary classics.

The bag will be a gift for everyone who buys at least 2 books from the rich catalogue published by the Mondadori Group publishing houses Einaudi, Fabbri Editori, Frassinelli, Mondadori, Mondadori Electa, Piemme, Rizzoli, Sperling & Kupfer at Mondadori Store bookstores taking part in the initiative or on mondadoristore.it, from 29 July to 17 August.

 For the new edition of the initiative, Mondadori Store has renewed its collaboration with the Italian training school MiMaster, the leading player in the illustration and publishing sector, entrusting personalisation of the bags to its students.

The regulation and information on how to obtain a Tote Bag are available on www.mondadoristore.it

Mondadori Store is the largest network of bookstores in Italy: a cultural organisation active across the country through more than 500 stores in large cities and small towns alike, and online through the e-commerce website Mondadoristore.it and the bookclub formula. In addition to books, its core offer, it organises entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

Mondadori Retail, the company that runs the largest network of bookstores in Italy, continues to develop with an expansion plan for the opening of new Mondadori Stores, an enhanced offer and an increasingly distinctive positioning embracing physical stores, e-commerce and social media.

“The ongoing work to renew and enhance the network and to focus on the book core business has enabled our network to consolidate its leadership still further,” said Mondadori Retail CEO Carmine Perna. “We are moving ahead with the opening of 13 new stores planned by the end of 2022, for an overall total of 25 openings during the whole year. Our bookstores are designed to inspire future readers and as meeting places where local communities can make new discoveries: so we are paying ever greater attention to the new generations, with dedicated formats in the stores and on the social channels, and the organisation of initiatives involving the local area,” Perna added.

FORTHCOMING OPENINGS

On the bookstore front, three new Mondadori Bookstores under direct management will be opened in the second half of the year, in the regions of Lazio, Lombardy and Umbria. They follow the two openings in Genoa and Montenero di Bisaccia (Campobasso) in April and May.

The expansion of the franchising network is also moving ahead, with 10 new bookstores due to open by the end of the year in Friuli-Venezia Giulia, Veneto, Sicily and Marche, after the start-up of 10 affiliated outlets in the first half of 2022. A nationwide presence across Italy, from North to South, with medium-size locations where books are the real protagonists.

The Mondadori Store development plan is also supported by the continuous renewal of directly managed stores: by the end of September, the Mondadori Bookstore in Padua will open in its new location in Piazza Garibaldi, and in Vimercate the outlet in the Torri Bianche shopping mall will undergo a restyling; during the winter, the new Mondadori flagship will open in Milan, on the corner between Piazza Duomo and Via Mazzini.

THE NEW FORMATS

The Mondadori bookstore offer for children and adolescents is enhanced with the new “We are junior” section, an area designed to welcome even the smallest children, with books and educational games to stimulate the imagination for the 0-13 age group. With its yellow and green colour scheme and origami decorations inspired by nature and the world of animals, which have great appeal for children, the section has an immediately recognisable visual identity.

The process of continuous innovation has also led to the development of the “Just Comics” format, for manga, graphic novels, superheroes and the great Italian authors. Planned as a comic store in the bookstore, “Just Comics is a flexible space that adapts easily to the specific dimensions of the individual outlet. The project began in Milan with an entire floor in the Rizzoli bookstore in the Vittorio Emanuele Gallery and the Mondadori Megastore in Piazza Duomo, and has since been extended to all the bookstores under direct management and to a growing number of stores managed on a franchising basis, establishing itself in just under a year as a point of reference for lovers of the genre.

EVENTS

The events calendar has been enhanced with meetings with writers and figures from the world of entertainment and initiatives with schools and libraries. Bookstores play a vital role in promoting reading, thanks in part to the passion of local booksellers, who are able to build productive ties of cooperation with local institutions. Events include the literary festivals “Ad alta voce” in Mestre, “Come un libro all’aperto” in Fano, “Velletri Libris” in Velletri. For information about all the events: https://eventi.mondadoristore.it/it/news/2022/07/19/estate-in-festival-tutti-gli-eventi-letterari-delle-nostre-librerie/115/

DEBUT ON TIKTOK

From the physical to the digital, relations with readers are also consolidated on social media, with initiatives and content to support purchasing on all channels: from today Mondadori Store will also be on TikTok , as well as Instagram and Facebook, to talk about books, local events and meetings.

A journey to explore the Mondadori bookstores in Italy, through the testimonials of people with close connections to bookstores: from booksellers, who organise content on the TikTok profiles of local Mondadori bookstores, attracting numerous followers, to booktokers, young men and women who love reading and have built up huge followings. A communication format that valorises books and bookstores, making them a point of reference for people who want to follow the latest literary trends on social media.

Mondadori Store, Italy’s largest bookstore network, is taking its cultural and entertainment offer to the Latinafiori shopping mall with a new Mondadori Bookstore which will be officially opened on Friday 22 July.

Occupying a surface area of over 260 square metres, the store will be a new point of reference for book-lovers, with more than 12,000 volumes on the shelves including fiction, non-fiction, and the great classics: a selection organised by the Mondadori Store team of booksellers, who will welcome customers in the shopping mall seven days a week with advice and recommendations.

The new Mondadori Bookstore also houses a large comics section, the “Just Comics” department, with  manga, superheroes and graphic novels.

Younger readers are catered for too: in the “We are Junior” area designed for children and adolescents, visitors will find a wide range of educational games and illustrated books to stimulate the imagination of the smallest children. The store also offers the latest music entries and a quality range of stationery, gift boxes and gift cards.

All Mondadori Bookstore customers will be able to use the store’s digital services including Pick Up Point, where books purchased from the Mondadoristore.it catalogue, which contains more than 1 million titles, can be picked up free of charge; Prenota e ritira, where items can be booked online then purchased in the store; and Invia a casa, for home delivery of articles ordered in the bookstore.

The new opening continues the development plan of the Mondadori Store bookstore network, the largest in Italy with more than 500 stores located in cities and smaller centres. A cultural network active throughout the country, online with the Mondadoristore.it e-commerce site and the bookclub formula, which in addition to books – the core of the offer – provides entertainment, events and multichannel services, to reach more than 20 million customers every year.

MONDADORI BOOKSTORE

Latinafiori shopping mall, V.le Pier Luigi Nervi, 04100 Latina LT

Opening times: Mon-Sat 09-20; Sun 10-20

E-mail: libreria.latinafiori@mondadori.it  – Tel 0773.1727301

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https://www.mondadoristore.it/negozi

Guarantee an inclusive education for everyone: this is the goal Oxfam is setting out to achieve together with Mondadori Store through the new Christmas project “Wrap up a book, gift a future”.

The initiative marks the start of a partnership that will continue over the coming years, with Mondadori Store and Oxfam joining up for the first time on activities intended to help the most vulnerable members of society.

A concrete commitment from Italy’s leading bookstore network to contribute to the education of children and adolescents living in difficult social environments. Oxfam has been engaged in programs to combat education poverty for more than 20 years in Italy and around the world.

This Christmas, Oxfam’s work to help the weaker members of society can be supported with the “Wrap up a book, gift a future” project: until 24 December it will be possible to have Christmas presents wrapped by one of the more than 100 Oxfam volunteers at the 73 Mondadori bookstores taking part in the initiative in the main Italian cities.

With a small donation, a contribution can be made to the Oxfam and Mondadori Store program to guarantee equality and equal opportunities for scholastic success for students in difficulties, so helping children and adolescents currently at risk of exclusion from education in Italy.

Donations to the project may also be made online, through the special Oxfam page on oxfam.it/mondadorif.

Since the pandemic began, Oxfam has intensified its work in favour of thousands of students and teachers, to fight scholastic dispersion and poor education by improving access to socio-educational services for families in financial difficulties. An inclusive intervention – implemented together with junior and senior high schools, local authorities, universities, foundations and organisations in the voluntary sector – which has generated training initiatives and support for teachers and parents; laboratories and remedial courses to help students who have fallen behind in the last very difficult academic year; educational and play activities in parks in Italian suburbs hardest hit by the social unease generated by the pandemic.

“The pandemic has affected everyone, but in different ways. Kids who were already experiencing difficulties have suffered the most, falling behind and lacking the means to react to the severe impact of the emergency. We’re thinking about children who don’t have the tools to follow online lessons, above all about a generation we don’t want to lose and need to put back on an equal footing as soon as possible,” said Roberto Barbieri, general manager of Oxfam Italia. “In Italy, even before the pandemic, 10 million people lacked the resources to resist the emergency. So we need to make every possible effort, starting with schools and students, to prevent kids from leaving school early, which is the first step towards definitive social exclusion. Thanks to the work of the Community Centres we have already reached thousands of people since the pandemic began, but there is still a great deal to do and we have to do it together. With Mondadori Store we shall be even more effective in helping kids not to give up on their future.”

“Every day through our bookstores across the country we work to promote and spread cultural values, which are the bedrock for the growth of the individual and community cohesion,” said Mondadori Retail CEO Carmine Perna. “With the launch of this important cooperation agreement with Oxfam, we shall be at the side of people who risk exclusion, bringing our commitment to support education: thanks to the work of the volunteers and the awareness of our customers, we can certainly make a difference in creating new prospects and a more inclusive future for children and adolescents.”

About Oxfam
Oxfam is a global movement of people who fight inequality to overcome poverty in more than 60 countries. It saves and rebuilds lives in emergencies, promotes sustainable development and works to build a future without inequality where essential rights are guaranteed for everyone, everywhere, and no one is left behind.

About Mondadori Store
Mondadori Store is the largest network of bookstores in Italy: a cultural organisation active across the country through more than 500 stores in large cities and small towns alike, and online through the e-commerce website Mondadoristore.it and the bookclub formula. In addition to books, its core offer, it organises entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

• First of its kind in Italy, single-point-of-access subscription allows Italians to synchronize eBooks and audiobooks bookmarks across Kobo eReader or Kobo App devices
• Kobo Plus, the all-you-can-enjoy subscription service, offers hundreds of thousands of titles from Italian and international authors
• With new Audiobook service offered by Kobo, booklovers can read or be read to on the Kobo App or latest eReader devices with Bluetooth® wireless technology

Global digital eReading leader Rakuten Kobo announced today the Italian launch of Kobo Plus, the all-you-can-read subscription giving booklovers unlimited access to hundreds of thousands of eBook and Kobo Audiobook titles for as little as €9,99 per month, in partnership with Mondadori Store, the largest network of bookshops in Italy.

Since launching their partnership in 2012, Rakuten Kobo and Mondadori Store have worked together to provide Italy’s best digital reading experience. Kobo Plus marks the first service in Italy to provide a combined reading and listening subscription offering at an affordable price and single point of access. Italian booklovers now have the opportunity to read or listen to their favourite stories within a single subscription on their Kobo eReader or through the Kobo App, all without having to worry about losing their place thanks to Kobo’s synchronized reading experience that keeps all eBooks and audiobooks seamlessly synced across all of a reader’s devices.

“Italy was the first country that taught us how to embrace digital reading to make reading lives better during the difficult times of the lockdown, and we have seen significant growth in digital reading as a result. It’s why we are so proud to be launching Kobo Plus here – it is our way of expanding on our commitment to Italy by making a great reading experience even better. The all-you-can-enjoy subscription allows Italian booklovers to explore new titles and genres risk-free, while also introducing them to Kobo Audiobooks and Kobo Originals selected and curated by skilled and committed book experts,” said Michael Tamblyn, CEO, Rakuten Kobo.

Tamblyn continued: “Our mission has always been to make the reading experience better and more accessible to everyone. By working with equally committed partners, like Mondadori Store, we can continue to connect more authors to more Italian readers.”

Kobo Plus is available in three subscription plans: Kobo Plus eBook for €9,99 per month; Kobo Plus Audio for €9,99 per month; or Kobo Plus eBook & Audio for €12,99 per month. All subscribers will receive a free 30-day trial, where booklovers can access the full Kobo Plus catalogue and switch between the three subscription plans to determine which is best for their needs.

“As the largest network of bookshops in Italy, our task is to intercept the new interests of readers, offering them also the possibility to access the most advanced forms of digital reading. We have done this with Kobo since its arrival on the Italian market, through our e-commerce site and our network of bookshops Mondadori Store. Since then, we have witnessed a transformation in the way content is used and in purchasing habits. Today we are delighted to renew this profitable partnership, which over the years has enabled us to reach an increasing number of readers and which today also extends to audiobooks, a segment that is recording very interesting growth rates,” declared Carmine Perna, managing director of Mondadori Retail.

To build the Kobo Plus catalogue, Rakuten Kobo worked with the Italian biggest publishers—including Mondadori Rizzoli, Einaudi, Sperling & Kupfer, Piemme e Mondadori Electa, Garzanti, Longanesi, Feltrinelli, and many others—along with the best Italian independent publishers, like Sur. The catalogue also features Kobo Originals, like Silvia Volpi’s Il silenzio dell’erba, and eBooks published through Kobo Writing Life—stories from Rakuten Kobo’s own publishing platform that allows authors to self-publish—as part of the subscription service.

The new Kobo Plus collection features a breadth of stories including literary classics and popular genre page-turners such as Ilaria Tuti’s Fiori sopra l’inferno; Ken Follett’s Kingsbridge novels, including as Pillars of the Earth; Non è la fine del mondo by Alessia Gazzola; and La guerra dei Courtney by Wilbur Smith, among many more. Other authors featured within the catalogue include Fabio Volo, Cristiana Capotondi, Melania Mazzucco, Gianrico Carofiglio and Alice Basso, while great actors like Anna Bonaiuto and Fabrizio Gifuni bring stories to life as narrators of Kobo Audiobooks.

In addition to hundreds of thousands of eBooks, Kobo Plus also offers a wide selection of Audiobooks, depending on your monthly subscription service. While Kobo Plus eBooks can be enjoyed with any eReader device, Kobo Audiobooks can be listened to on any smartphone or can be paired with the new Libra 2 or Sage eReader devices, which both feature Bluetooth® technology, allowing booklovers to read or listen to their favourite story.

Italian readers will be able to discover the features of the new devices and the Kobo Plus service in participating Mondadori Stores throughout Italy, ambassadors of culture and reading in all its forms.

At the same time, Mondadoristore.it is also expanding its offerings to include a new section dedicated to audiobooks, with over 4,000 Italian titles, from new releases to the great literary classics. At the time of purchase, users will be redirected to the Kobo site and with a few clicks you can start listening to a new story directly on your device (PC, tablet or smartphone), using the dedicated Kobo app.

Readers can also sign up for their subscription and free trial directly through kobo.com, the Kobo Android app or on a Kobo eReader. Kobo Plus launches in Italy November 4, 2021.
To learn more about Kobo Plus in Italy, visit kobo.com/koboplus.

About Rakuten Kobo Inc.
Rakuten Kobo Inc. is the world’s digital bookseller created by and for book lovers. Owned by Tokyo-based Rakuten Group, Inc. and headquartered in Toronto, Rakuten Kobo’s 58 million worldwide users can read any time, anywhere, and on any device. With a mission to make reading lives better for all, Rakuten Kobo connects readers to stories using thoughtful and personalized curation of eBooks and audiobooks, and the best dedicated eReaders and apps for reading. With the singular focus of making reading lives the best they can be, Kobo’s open platform allows people to fit reading into more moments in their busy lives.
To learn more about Rakuten Kobo, visit https://www.kobo.com/ca/it

About Mondadori Store
Mondadori Store is the largest network of bookstores in Italy: a cultural stronghold active throughout the country thanks to more than 500 stores spread from large cities to smaller towns, online with the e-commerce website Mondadoristore.it and the bookclub formula. Mondadoristore.it is at the side of readers and users through a proposal that, in addition to books, the heart of the offer, includes entertainment experiences, events and multi-channel services, reaching over 20 million customers every year.

Mondadori Retail continues the plan to develop its network of bookstores across Italy from north to south, and kicks off a new training project for the network’s booksellers.

After the 10 bookstores inaugurated in the first half of the year, another 10 stores will open to the public by end 2021. The plan brings the offering of the most extensive network of bookstores in Italy even closer to readers, with the directly-managed medium-size stores located in the larger cities, and the franchised ones in the smaller populated areas.

Two new directly-managed Mondadori Bookstores will open over the next few months: the first in Lombardy, inside the Fiordaliso mall in Rozzano (Milan), which will be inaugurated on 11 November 2021, followed by a second opening in Emilia Romagna.

Eight new franchised Mondadori Bookstores and Mondadori Points are expected to open in the final part of the year in Emilia Romagna, Latium, Campania, Apulia, Calabria and Sicily.

Mondadori Retail also enhances the services dedicated to franchisees with the new training program called Percorsi. The new courses are meant to provide the over 500 affiliated booksellers with additional tools and guidance to enhance and increase their daily bookstore activities, through insights into the evolving landscape of the publishing world in recent years and the relationship between booksellers and readers in the digital age.

“We have built a training path to be alongside our affiliates in an even closer way, providing them with an opportunity for in-depth analysis and discussion that will help them nurture their relationship with readers even more. Bookstores are outposts of culture that can add value to the local area and its communities; today, they are turning more and more into vital gathering spots where people converge for the pleasure of discovering new stories. Our new openings bear further proof of their importance for the buoyancy of the sector, which is also driven by the dedication and hard work of booksellers throughout Italy, key figures in the promotion of reading in our Country”, says Carmine Perna, Managing Director of Mondadori Retail.

Percorsi is divided into four sessions covering several topics, from market scenarios to the enhancement of books and their assortment inside the store, from customer relations to exploring the synergies between the physical and digital world, with industry professionals taking the floor.

“The present and future of Bookstores” is the focal theme of the opening session, graced by the address from Prof. Paola Dubini from the Bocconi University. The publishing market in Italy is constantly evolving; the last 18 months, in particular, have marked a true watershed, with a few major aspects coming to the fore. The session will explore the dynamics of the sector, how to promote peculiarity in the local area, the bookseller role and the next steps to be taken.

The Percorsi cycle continues in November with the second session dedicated to “Assortment, catalogue, local area: building value for the customer“. Building an assortment is crucial to meet the needs of readers and to cover the local area: what are the pillars for building the right offer? How to enhance readers and the local area? What role do categories hold and how can choices be guided?

In 2022, Percorsi will continue with two training events that will address how to manage customers and their satisfaction and the new opportunities offered by cross-channel marketing, which will be followed by new training workshops next year.

Thursday 28 October sees the opening in Ravenna of a new Mondadori book shop.

The city’s first Mondadori Bookstore will offer all readers and enthusiasts more than 150 square metres of culture and entertainment in the heart of the historic centre, just a few steps from the tomb of Dante Alighieri.

The new book shop will in fact combine a wide selection of books with a rich programme of events designed to promote and enhance reading, with contributions from local and national authors. A space to enjoy browsing through books and finding new stories, exchanging ideas and opinions with booksellers and other readers.

«The opening of a new bookstore in the historic centre of Ravenna has a special significance» said Riccardo Vitali, the businessman affiliated with the Mondadori Store network. «The city is a point of reference in Romagna for its rich and lively cultural life. We can’t wait to make our contribution with a book shop that is suitable for all and with events dedicated to popular authors in the area».

The Mondadori Bookstore in Via Ricci will stock a catalogue of over 20,000 titles, curated by three expert and enthusiastic booksellers, ready to welcome visitors seven days a week with new suggestions and proposals: from fiction to non-fiction, and miscellaneous books to the classics, with an extensive section dedicated to comics such as manga, superheroes and graphic novels, a genre that is increasingly popular with readers.

There is, of course, also an entire area dedicated to children and teens, with a selected range of educational games e illustrated books to stimulate the creativity and imagination of younger readers.

The offer that is complemented by an assortment of the best stationery products, with lots of gift ideas, gift boxes and gift cards.

All Mondadori Bookstore customers will also be able to take advantage of digital services such as Pick Up Point, which enables you to collect a book purchased on Mondadoristore.it for free from the point of sale, choosing from a catalogue of over 1 million titles; Prenota e ritira (Order and collect), which offer the possibility of ordering online and then collecting and paying in the store; and Invia a casa (Home delivery), to have products ordered from the bookstore delivered to your home.

MONDADORI BOOKSTORE
Via Corrado Ricci 16, 48121, Ravenna
Orari: lun-dom 09.30 – 19.30
E-mail: ravennamondadori@gmail.com – Tel. 0544/ 205686
https://www.mondadoristore.it/negozi
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Mental and physical wellbeing, the promotion of sustainable lifestyles and care for the environment are the focus of a series of special Mondadori Store initiatives that will take place in the bookstores around Italy, on Mondadoristore.it and its social media channels from 1 to 17 October.

For the entire period, Mondadori Store will present a rich programme of events with authors and experts, tutorials and social columns with ideas and advice for their health and that of the environment and launches an exclusive at the bookstores.

Among the personalities who will meet the public live on the Mondadori Store Facebook and Instagram channels: the green influencer Camilla Mendini, alias Carotilla, author of (Im)perfetto sostenibile. Gesti quotidiani per una sostenibilità alla portata di tutti ((In)perfectly sustainable: Daily gestures for sustainability within everyone’s reach), on 6 October at 6.30 pm; Paolo Borzacchiello, expert in linguistic intelligence and author of Basta dirlo. Le parole da scegliere e le parole da evitare per una vita felice (Just say it. The words to choose and the words to avoid for a happy life), on 11 October at 6 pm; the psychologist and travel journalist Giulia Lamarca, author of Prometto che ti darò il mondo (I promise that I will give you the world), on October 12 at 6 pm. The travel TikToker Giovanni Arena will present his new book Benvenuti in economy class (Welcome to economy class) on October 5 at 6 pm, at the Mondadori Megastore in Piazza Duomo in Milan.

Also, every day, new ideas for concrete actions with the social snapshots by popular scientist Mariagiovanna Luini, nutritionist Silvia Goggi, economist Luciano Canova, forests and wildlife expert Daniele Zovi and many others. The full programme is available on Mondadoristore.it.

Plus, Mondadori Store is launching a new title in the bookstore: Cucina green. Ricette buone e genuine per una vita in sintonia con l’ambiente (Green kitchen. Good and genuine recipes for a life in harmony with the environment) is a new cooking and wellness manual created with exclusive contributions by Mondadori authors, readers and booksellers, which offers an answer to two issues that are deeply felt and requested in these years. On the one hand, increasing attention to the nutritional value of food, with a preference for the choice of natural and seasonal ingredients, and, on the other hand, greater sensitivity to environmental problems and the waste of both food and resources: 250 pages with recipes for all seasons, with a range of useful tips for tasty zero km dishes, to minimise the impact on the environment. This previously unpublished volume will be on sale from 1 October in Mondadori bookstores and on the website Mondadoristore.it at the special price of €2.90.

At all the points of sale and on Mondadoristore.it, readers can also find all the latest and greenest news: essays, novels and short stories to help the earth, books and fairy tales dedicated to the little guardians of the planet, manuals for all-round well-being, from physical activities to food, gift ideas in recycled paper and much more.

Mondadori Store has also signed up to “Più raccogli, più semini” (“The more you collect, the more you sow”), the project promoted by Payback with Treedom which transforms the promotional points that readers accumulate with their purchases in the bookstore into trees, and thereby contributing to the planting of 3,000 trees.

The new Mondadori Store initiative will be accompanied by a communication campaign developed by the agency Canali&C. with the claim “Leggere ci fa crescere” “Reading makes us grow”, activities in all the stores, national radio and press, the web, social media and DEM.