Launched on 3 February with live social coverage of the party organised by Tv Sorrisi e Canzoni and Grazia at the Hotel Royal in Sanremo, which involved the competing artists and many celebrities, the week of the 69^th edition of the Festival ended with great success for Tv Sorrisi e Canzoni.

Thanks to the initiatives and special content dedicated to the event, the Mondadori Group brand confirmed its leadership position in the world of entertainment, with a record of audience and engagement on the site and on social networks. The traditional presence of Sorrisi at Sanremo, which involves the transfer to the Ligurian coastal town of the magazine’s newsroom, this year transformed the area designated as its headquarters into an authentic lounge with an annexed recording studio, reinforcing the digital coverage during the entire Festival: over 500 items on all the platforms, with 140 videos, 35 live social events and 230 live stories on Instagram.

The Sorrisi.com site, in addition to the advance traditional publication of the lyrics of the songs and the official videos of the acts in competition, progressively collected the reactions and comments, as well as the week’s most significant and moving photos and videos. On the debut evening of 5 February at the Ariston theatre alone, Sorrisi.com saw a 125% increase in the number of sessions compared with 2018, whereas, across the whole week the site recorded more than 2 million sessions (Source: Google Analytics), an increase of 136% compared with the previous year.

The numbers were excellent also on social networks which in the period from 4 to 10 February reached 2.8 million people, +59% compared with 2018, with a peak increase in engagement on Instagram, that was up +61% on last year. The live morning breakfasts on Facebook with the editor Aldo Vitali along with artists in competition such as Anna Tatangelo, Irama, Francesco Renga, Achille Lauro and Il Volo, were followed by a total of over one and a half million people. Exclusive content included, the daily video-diaries from the Festival of Il Volo and Federica Carta & Shade.

Over the course of the week all of the artists and guests of the Festival passed by the Tv Sorrisi e Canzoni lounge, giving live interviews on social media, like the exclusives with Eros Ramazzotti and Luis Fonsi, and in some cases enjoying themselves with an Instagram Takeover of the Sorrisi account in order to talk directly with users. And there were also surprises, such as Cristina d’Avena who sang some of the legendary theme tunes to cartoons along with the entire editorial team. Sorrisi also put together a number of immediate reactions and declaration by the artists on their performance: as well as the traditional presentation of the winner Mahmood after the final on Saturday, the extraordinary improvisation made by Loredana Bertè after her performance at the Ariston, which to the editorial team by surprise with an interview that became a live Facebook event which drew some 200,000 views.

The Telegatti are back. The award ceremony will take place in Milan in mid October. Tv Sorrisi e Canzoni, the Mondadori Group magazine that is a point of reference for the world of entertainment, made the announcement today during the presentation of a book, published by Sorrisi, entitled Il Telegatto. Storia del premio più amato dalle star (Telegatto, the prize most loved by stars), that took place as part of Tempo di Libri, the international book fair in Milan.

The presentation, which featured Michelle Hunziker, Pippo Baudo and Gerry Scotti, along with Rosanna Mani, editor of the book, and Aldo Vitali, the editor of Tv Sorrisi e Canzoni, was the occasion to share with the public anecdotes and curiosities form the past of a prize that has been much sought after by the stars of television.

“We are delighted and very excited to be bringing the Telegatti back after ten years,” declared Aldo Vitali, the editor of Tv Sorrisi e Canzoni. “Our readers wanted it, the stars wanted it and so we can finally reveal that the much-loved event will be back this autumn in Milan with a host of big names. Many things in TV have changed in the last ten years, in our habits and in the audience, which is now much expanded thanks to the web and social media. Naturally, the 25^th edition of the Telegatti will also take account of this. Over the coming months we will reveal more details about the prize and we invite all our fans to follow us in the forthcoming preparations.”

First launched in 1971, the Telegatti have been an essential part of the history of Italian entertainment. It main characteristic has always been that it is a prize awarded by a public jury, made up of readers of Tv Sorrisi e Canzoni, Italy’s most widely-read weekly. And it is precisely this uniqueness that distinguishes the Telegatti from all of the other prizes, that are awarded by professionals and experts, and which have made it one of the most sought after prizes by artists from television, music and the cinema.

But while we excitedly await the award ceremony of the Telegatti, Tv Sorrisi e Canzoni has published a book entitled Il Telegatto. Storia del premio più amato delle star, edited by Rosanna Mani. A book of 280 pages full of photographs featuring the most popular personalities and many of the most significant moments in the history of entertainment. From the multi-award winning Mike Bongiorno, Pippo Baudo and Corrado, to the unforgettable Michael Jackson and Luciano Pavarotti and former President of the Italian Republic such as Sandro Pertini. From Hollywood stars of the calibre of Paul Newman, Robert De Niro and Sean Connery, as well as national idols like Fiorello and Vasco Rossi, Laura Pausini and Raffaella Carrà, Gerry Scotti, Roberto Baggio and Valentino Rossi, all of whom proudly have one of the prestigious Italian Made in Italy statues in their home.

The book has been edited by Rosanna Mani, who has been with Tv Sorrisi e Canzoni since 1968 and was the weekly’s co-editor for twenty-five years, as well as being the real prime mover behind the Telegatti and the producer of the shows  La notte dei Telegatti and Vota la Voce. The introduction is by Antonio Dipollina and the book is written by Daniele Soragni.

Il Telegatto. Storia del premio più amato dalle star is available in bookshops from this week at the price of € 29.

For the Telegatti 2018 Tv Sorrisi e Canzoni will work with the Armando Testa agency, that will run the communications campaign and crossmedia operations, and Radio 105, the official radio station for the event. The charity partner for the event is Lega del Filo d’Oro, the association that provides assistance and rehabilitation to people with sensory impairments.

Tv Sorrisi e Canzoni, the Mondadori Group brand, leader in the entertainment segment, with an overall average audience of 5.2 million readers and users (source: Audipress 2017/I + Audiweb TDA Average March-May 2017), presents its new digital Guida Tv, at www.sorrisi.com/guidatv.

Always one of the most interesting content features for the title’s audience, the brand’s new Guida Tv reinforces and expands the offer of information about TV programmes with a practical, useful and complete  online tool to help users find what they want to see in a continuously evolving television landscape.

Sorrisi’s new Guida Tv provides a constantly updated list of 130 channels, with more than 100,000 programme profiles with an innovative design. The new home page shows the programmes divided by category, making it easier and more immediate to use, also thanks to time slot search keys (“today”, “now”, “this afternoon”, “this evening”, “tomorrow”) and the close-up  remote control functionality to select quickly and easily an individual channel or different platforms – free, premium and Sky – making it easy for users to navigate, also from a mobile device.

Also the concept of the Guida Tv is new, thanks to a clear division of categories and genres, offering users suggestions and connections between different content, for example tv series, classified as comedy or drama, kids programmes, sitcoms, history, fantasy, police procedurals, and thrillers. In addition to scheduling details, the new Guida Tv also provides information about plots, casts, video clips and links to sites and social networks.

Based on an integrated system that brings together the magazine, web site and social media, users will also find recommendations by the editorial team of Tv Sorrisi e Canzoni identified by the label “Must see”, a guarantee of quality. The content of Guida Tv is further enhanced by related articles on the web site Sorrisi.com and, in conjunction with prime time talent shows, with live background details on the site and of Sorrisi’s Facebook page.

This week sees the launch of Tv Sorrisi e Canzoni Enigmistica, the first quiz and games weekly from Tv Sorrisi e Canzoni, edited by Aldo Vitali.

The new magazine, which is aimed at all crossword, quiz and games enthusiasts, carried the Sorrisi logo, a brand that is a point of reference in the world of entertainment, and market leader with a readership of 2,372,169 (source: Audipress 2017/I) and a circulation of 559,310 copies (source: Ads April 2017).

The first issue will be on newsstands from Tuesday 4 July, exceptionally a s free gift for readers of Tv Sorrisi e Canzoni, Telepiù e Guida Tv, with a total print run of 1 million copies.

The second issue will go on sale, as a stand-alone product, on Tuesday 11 July, with a special launch cover price of €0.50 cents.

“For ages readers have been asking for a magazine featuring crosswords, quizzes and puzzles. This is why we have put together a new weekly that in addition to all of these also retains its link with Sorrisi and the world of entertainment, which is a feature of some of the new games. And with the arrival of the holidays we wanted to offer a gift to all our readers, because there’s nothing better than exercising the mind for relaxing and improving the memory,”  declared the editor of Tv Sorrisi e Canzoni Enigmistica, Aldo Vitali.

With a total of 48 pages in full colour, and a format of 19×23.5 centimetres, which is practical both for the home and outdoors, the magazine will every week feature 100 games: ranging classics such as general-knowledge crosswords, quizzes, sudoku, word-frames, enigmas, and humorous cartoons, as well as new games based on television, music, the cinema: “Telequiz”, “Le canzonissime” and “Ciak si gira”.

A special communication campaign has bee organised for the launch using TV, newspapers, weeklies, radio, the web, point of sale posters and visibility at leading large-scale retail outlets.

The creativity, based on the claim “Il Big Bang dell’Enigmistica, la nuova origine del divertimento intelligente”, was developed by the agency White Label.

Editorial development by Tv Sorrisi e Canzoni Enigmistica and managed by PRS Editore.

Online at, unitedmusic.it and sorrisi.com fans will find a temporary web radio dedicate to the Eurovision Song Contest, the great European musical event that this year will take place from 9 to 13 May in Kiev in Ukraine.

Representing Italy, as per the rules, will be the winner of the Sanremo Festival: the Tuscan singer-songwriter Francesco Gabbani who will bring to the stage of the Eurovision Song Contest his now celebrated song, “Occidentali’s Karma”.

To support Francesco Gabbani, Radio 105, in collaboration with TV Sorrisi e Canzoni, has created Radio Festival for Europe, a web radio entirely devoted to the European Festival which will feature a non-stop rotation of all of the songs in the 2017 competition, as well as some of the biggest success from past editions, including the Italian songs that have represented the country since 1956. Songs including, Gigliola Cinquetti’s “Non ho l’età” and Toto Cutugno’s “Insieme: 1992”, both of which won the prestigious prize in 1964 and 1990, respectively. And then also Gianni Morandi’s “Occhi di ragazza” (1970), Umberto Tozzi and Raf singing “Gente di mare” (1987) and the more recent efforts of Marco Mengoni, Emma, Il Volo and Francesca Michielin.

The schedule will be further enhanced by interviews with the artists, alternating with a collection of anecdotes, curiosities and news about the contest.

Tv Sorrisi e Canzoni, the Mondadori Group brand that is a reference point in the world of entertainment, continues its positive performance thanks to a unique offer and initiatives that accompany readers and users every day.

On newsstands, where the magazine is the leading weekly with a readership of 2.6 million (source: Audipress 2016/III) and a circulation of 531,999 copies (source: Ads, December 2016), sales of the three issues dedicated to the Sanermo Festival – with the much anticipated covers featuring the singers, presenters and winners – were up by +15% compared with January. Also the official compilation “Sanremo 2017”, on newsstands with Sorrisi, saw a rise of more than 20% in sales compared with last year.

And there are excellent results for Sorrisi online, too. Having more than doubled the number of unique users compared with last year, reaching, in the Sanremo Festival period from 1 to 15 February, more than 2.5 million unique browsers (source: censuaria), two weeks after the Festival the title continues to see its numbers growing. Thanks to a quality editorial offer, combined with an increasingly effective user experience following the optimisation of the mobile format AMP (Accelerated Mobile Pages), the site has recorded a constantly growing trend that has seen visits to Sorrisi.com rise by +40% (source: censuaria).

In particular, Sunday 12 February saw a record number of over 550,000 unique browsers per day, with more than 1 million page views (source: censuaria). The special dedicated to the Festival on the site brought together a range of content,  such as the video-diaries of the singers, interviews, photos, live video, news and curiosities from behind the scenes. Among the most popular were the features on the looks of guests, presenters and singers, as well as the lyrics to the songs, especially Occidentali’s karma by the winner Francesco Gabbani. The video-tutorial of the champion’s dance at Sanremo, produced together with the editorial staff of Sorrisi, became an authentic viral phenomenon, generating over 300,000 views on the site and on social media.

Once again this year Tv Sorrisi e Canzoni confirms its role as the point of reference for all fans of the Festival della Canzone italiana with a unique offer of exclusive content and initiatives to accompany the magazine’s readers during the most eagerly anticipated musical and television event of the year.

After having celebrated with the artists the beginning of the latest edition of the Sanremo Festival competition at the exclusive party “Stasera tutti a casa” – held at the Casa Sanremo with Radio 105 and Radio Monte Carlo – Sorrisi will be live from the Ariston Theatre until 11 February with a video station, to cover all of the excitement of the Festival from a privileged outlook.

There will be a daily appointment with the protagonists on Sorrisi.com as well as on the social networks Facebook, Twitter and Instagram, with live video, interviews, photos, news and the scenes curiosities. This year it will be the competing champions Gigi D’Alessio and Clementino who will present exclusively for Sorrisi their video-diaries, online every day along with daily snapshots from Oblivion and Michele Bravi.

Also the pages of Tv Sorrisi e Canzoni will highlight features and special content in the three issues dedicated to the Festival in the weeks before, during and after the competition, with all of the words to the songs and three exciting covers featuring the singers, the presenters and the winner.

Sorrisi will also bring to newsstands the Festival’s official compilation: a double CD with 40 tracks with unreleased songs by the big names, all of the new songs, as well as the best covers by the champions from the evening of Thursday 9 February and the bonus track Tutta la vita questa vita by La Rua. “Sanremo 2017” will be on newsstands on 10 February with TV Sorrisi e Canzoni at a cost of €14.90, excluding the price of the magazine.

Finally, Tv Sorrisi e Canzoni has given 10 luck readers the opportunity to experience the Festival live with the “Vinci Sanremo” competition. As well as renewing its close association with the city of Sanremo which, like every year, will host the traditional posters and life-sized cut-outs of the presenters and artists in competition, along the main streets of the city, photographed exclusively by Sorrisi, and an authentic symbol of the festival week.