Mondadori Store has been chosen by Universal Music as the commercial partner of Jova Pop Shop, the temporary store of Jovanotti that opens at midnight on 30 November in Piazza Gae Aulenti in Milan on the occasion of the launch of a new album and publication of a new book by the artist. The name was selected in honour of the legendary POP SHOP opened by Keith Haring in New York in the 1980s.
For the Jova Pop Shop Mondadori Store has managed all aspects of the retail operation, from the recruitment of staff to sales, and from the management of the assortment to the displays.
It is a partnership that confirms the Mondadori Store, Italy’s biggest chain of bookshops, as a point of reference for culture and entertainment, having, over the years, been able to dedicated extensive space also to music, enhancing the presence of products in the chain of shops, alongside a rich offer of events.
Jova Pop Shop will remain open until 11 December, from 11 am until 9 pm. On sale in the shop will be the CD, vinyl and cassette versions of Oh, Vita!, the book SBAM! (Mondadori) and official merchandising. An area will be dedicated to limited edition special items, such as T-shirts, sweatshirts, socks, hats and backpacks, the proceeds from which will go to four charity associations.
Jova Pop Shop has been created principally to be a focal point where people can gather and where, every day, there will be live sets, meetings, surprise readings and exhibitions that will be announced just a few hours before on Jovanotti’s social media channels and covered live on his Facebook page and on Jova TV.