Grazia USA, the new international edition of Grazia, the result of a licensing agreement between the Mondadori Group and Pantheon Media Group LLC, has announced the appointment of David Thielebeule as its editor-in-chief and creative director.
Positioned on all the established fashion and luxury markets, Grazia is the first 100% Italian fashion brand to have exported its successful formula worldwide, from Italy to the United States, creating a dynamic network with 21 editions overall and a global audience of 15 million readers, 35 million unique users and over 20 million followers on social media.
With David Thielebeule at the helm, Grazia USA will establish itself as an innovative brand, featuring impactful visual storytelling and though-provoking content: fashion, beauty, personalities, as well as topical issues such as inclusiveness, sustainability and diversity.
“David Thielebeule is one of the most talented professionals on the international scene and we are excited for him to join the Grazia family and to lead the North American team in creating a sophisticated, daring and aspirational product that sets itself apart for its unique content and innovative formula”, said Daniela Sola, Managing Director International Business at Mondadori Media.
Boasting over 15 years of editorial experience, Thielebeule was style director at Wall Street Journal Magazine for both the print and digital editions. Prior to that, he worked at Allure and was a senior editor at Harper’s Bazaar. He started his career in fashion at Saks Fifth Avenue before transitioning into editorial at GQ.
“I am humbled by the tremendous opportunity to introduce Grazia USA to the diverse and constantly evolving American audience. The definition of ‘grazia’ in Italian is ‘grace,’ and I cannot think of a more timely or meaningful word to define my vision for the brand. Grazia has been an authority on fashion, beauty, and culture for more than 80 years and I look forward to building a team that will continue in that charge – challenging tradition by creating something even more unique and exclusive”, said David Thielebeule, editor-in-chief and creative director of Grazia USA.
Grazia‘s content will be distributed on a global multi-channel platform. Grazia USA will publish two digital covers in the first half of 2021: one that coincides with the New York Fashion Week in February and the next in May.
The first print edition of Grazia USA will be released in September 2021, every quarter.
The US edition of Grazia will provide luxury brands with premium viewability, thanks also to the creation of custom content.